{"id":19200,"date":"2023-03-06T18:40:54","date_gmt":"2023-03-06T17:40:54","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=194260"},"modified":"2024-11-18T10:15:13","modified_gmt":"2024-11-18T09:15:13","slug":"too-good-to-go-mit-neuem-look-und-markenpositionierung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-03-06\/too-good-to-go-mit-neuem-look-und-markenpositionierung\/","title":{"rendered":"Too Good To Go change de look et de positionnement de marque"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-194261 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/TGTG_Logo_green_CMYK.jpg\" alt=\"Too Good To Go\" width=\"1200\" height=\"900\" \/> Sept ans apr\u00e8s sa cr\u00e9ation, Too Good To Go franchit une nouvelle \u00e9tape dans son d\u00e9veloppement. D\u00e8s \u00e0 pr\u00e9sent, l'entreprise se pr\u00e9sente sous un nouveau design. Le look modernis\u00e9 vise \u00e0 mettre encore plus l'accent sur la communaut\u00e9 et \u00e0 cr\u00e9er des liens entre toutes les g\u00e9n\u00e9rations.<\/p>\r\n<p>La marque souhaite ainsi augmenter son impact et \u00e9viter que davantage de denr\u00e9es alimentaires ne finissent \u00e0 la poubelle. En collaboration avec plus de 70 millions d'utilisateurs inscrits et plus de 130 000 partenaires dans 17 pays, l'objectif est de mettre fin au gaspillage alimentaire et de pr\u00e9server durablement notre environnement.<\/p>\r\n<h3><strong>Focalisation sur le grand public<\/strong><\/h3>\r\n<p>\"La force de notre marque a contribu\u00e9 de mani\u00e8re d\u00e9cisive \u00e0 la croissance de Too Good To Go. Elle a contribu\u00e9 \u00e0 la cr\u00e9ation d'une forte communaut\u00e9 de 70 millions d'utilisateurs inscrits, \u00e0 l'acquisition d'une \u00e9norme cr\u00e9dibilit\u00e9 et au maintien d'un niveau \u00e9lev\u00e9 de croissance organique. Afin d'augmenter encore notre impact, nous avons compris que nous devions nous adresser \u00e0 un public plus large, au-del\u00e0 du public de niche qui a d\u00e9j\u00e0 compris l'urgence d'agir sur le gaspillage alimentaire\", explique Ivo van den Brand, Global CMO de Too Good To Go.<\/p>\r\n<p>Avec le nouveau positionnement et la nouvelle identit\u00e9 de la marque, Too Good To Go veut cr\u00e9er un lien \u00e9motionnel avec la communaut\u00e9. La nouvelle personnalit\u00e9 de la marque se veut conviviale, honn\u00eate, modeste et authentique.<\/p>\r\n<p>La nouvelle identit\u00e9 de marque a \u00e9t\u00e9 enti\u00e8rement d\u00e9velopp\u00e9e en interne par les \u00e9quipes internationales de marque, de cr\u00e9ation et de design de TGTG \u00e0 Copenhague, Londres, Paris, Madrid, Milan et Toronto.<img class=\"aligncenter size-full wp-image-194262\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-06-185435.png\" alt=\"\" width=\"607\" height=\"309\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Sieben Jahre nach der Gr\u00fcndung macht Too Good To Go auch optisch den n\u00e4chsten Entwicklungsschritt. Ab sofort pr\u00e4sentiert sich das Unternehmen im neuen Design. Der modernisierte Look soll die Community noch mehr in den Fokus stellen und \u00fcber alle Generationen hinweg verbinden. Der Brand m\u00f6chte mit diesem Schritt seinen Impact erh\u00f6hen und noch mehr Lebensmittel [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Too Good To Go","_yoast_wpseo_metadesc":"Too Good To Go: Modernisiertes Design st\u00e4rkt Community und bek\u00e4mpft Lebensmittelverschwendung. 70 Millionen Nutzer:innen.","articlekey":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-19200","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Too Good To Go mit neuem Look und Markenpositionierung - Organisator<\/title>\n<meta name=\"description\" content=\"Too Good To Go: Modernisiertes Design st\u00e4rkt Community und bek\u00e4mpft Lebensmittelverschwendung. 70 Millionen Nutzer:innen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2023-03-06\/too-good-to-go-mit-neuem-look-und-markenpositionierung\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Too Good To Go mit neuem Look und Markenpositionierung - 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