{"id":19476,"date":"2023-03-29T11:50:46","date_gmt":"2023-03-29T09:50:46","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=195339"},"modified":"2024-11-17T13:45:34","modified_gmt":"2024-11-17T12:45:34","slug":"fs-parker-kreiert-neuen-visuellen-auftritt-fuer-die-screen-up","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-03-29\/fs-parker-kreiert-neuen-visuellen-auftritt-fuer-die-screen-up\/","title":{"rendered":"FS Parker cr\u00e9e une nouvelle identit\u00e9 visuelle pour Screen-Up"},"content":{"rendered":"<p><img class=\"alignnone wp-image-195341 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/03\/ScreenUp_2-scaled.jpg\" alt=\"Screen-Up\" width=\"1400\" height=\"788\" \/>En accord avec le contenu de l'\u00e9v\u00e9nement organis\u00e9 chaque ann\u00e9e par Admeira et Goldbach Media, l'identit\u00e9 visuelle et le logo ont \u00e9t\u00e9 cr\u00e9\u00e9s en fonction du m\u00e9dia sous forme de mouvement et, sur cette base, ont \u00e9galement \u00e9t\u00e9 r\u00e9alis\u00e9s de mani\u00e8re statique. Le nouveau logo symbolise un portail vers le monde de la t\u00e9l\u00e9vision, il montre en quelque sorte un regard sur les programmes du futur. Il est ax\u00e9 sur les questions \"What's up ?\", \"Qu'est-ce qui vient ensuite ? La typographie de la marque s'appuie sur l'histoire de la t\u00e9l\u00e9vision et transpose ces associations dans le monde d'aujourd'hui.<\/p>\r\n<p>Guido Trevisan, CMO Goldbach Group AG : \"Avec plus de 800 spectateurs par an et toutes les cha\u00eenes de t\u00e9l\u00e9vision importantes en Suisse, Screen-Up est l'\u00e9v\u00e9nement de la branche TV en Suisse. Depuis toujours, nous osons regarder vers l'avenir de la t\u00e9l\u00e9vision et offrons ainsi une orientation aux collaborateurs du marketing et des agences. Tout comme Screen-Up, le nouveau logo constitue un cadre contemporain pour les multiples contenus d'images anim\u00e9es\".<\/p>\r\n<p>Matthias Fehr, Head of Marketing Communications Admeira AG : \"Le brand refresh exprime de mani\u00e8re simple et forte les points forts du m\u00e9dia TV et montre ce que Screen-Up repr\u00e9sente aujourd'hui et demain : le divertissement associ\u00e9 \u00e0 l'audace, au dynamisme et au plaisir\".<\/p>\r\n<p>FS Parker est responsable de la nouvelle image de marque. \"Nous avons pris beaucoup de plaisir \u00e0 repenser compl\u00e8tement la marque Screen-Up et \u00e0 renforcer le r\u00f4le de l'\u00e9v\u00e9nement en tant que figure de proue de la branche t\u00e9l\u00e9visuelle avec beaucoup de firepower visuel. La nouvelle pr\u00e9sentation refl\u00e8te le portail vers le monde fascinant de la t\u00e9l\u00e9vision\", estiment Hannes Sigrist, Executive Creative Director, et Toni Pihlaja, Art Director.<\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Admeira et Goldbach Media (Switzerland) :<\/strong> Matthias Fehr (Head of Marketing Communications, Admeira), Eva Heller (Brand Design &amp; Communication Manager, Admeira), Guido Trevisan (CMO Goldbach Group AG). V<strong>responsable chez FS Parker :<\/strong> Noelia Blanco et Christoph Schmidt (responsabilit\u00e9 g\u00e9n\u00e9rale), Hannes Sigrist-Thompson (directeur cr\u00e9atif ex\u00e9cutif), Michaela Aerne (consultante, chef de projet), Toni Pihlaja (directeur artistique), Marvin Osenda (design graphique).<\/p>","protected":false},"excerpt":{"rendered":"<p>Passend zum Inhalt des Events, der j\u00e4hrlich von Admeira und Goldbach Media organisiert wird, wurden der Auftritt und das Logo entsprechend dem Medium in bewegter Form kreiert und darauf aufbauend auch statisch umgesetzt. Das neue Logo symbolisiert ein Portal in die Welt des Fernsehens, zeigt gewissermassen den Blick in die Programme der Zukunft. Es zielt [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Screen-Up","_yoast_wpseo_metadesc":"Screen-Up 2023: Brand Refresh zeigt TV-Zukunft. Neues Logo symbolisiert Portal in die Welt des Fernsehens.","articlekey":"","footnotes":""},"categories":[29],"tags":[3704,3705,3706],"class_list":["post-19476","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-admeira","tag-goldbach","tag-screen-up"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FS Parker kreiert neuen visuellen Auftritt f\u00fcr die Screen-Up - Organisator<\/title>\n<meta name=\"description\" content=\"Screen-Up 2023: Brand Refresh zeigt TV-Zukunft. 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