{"id":19635,"date":"2023-04-11T20:32:17","date_gmt":"2023-04-11T18:32:17","guid":{"rendered":"https:\/\/www.organisator.ch\/de\/?p=19635"},"modified":"2023-04-11T10:37:31","modified_gmt":"2023-04-11T08:37:31","slug":"erfolgreiches-social-media-marketing-in-sieben-schritten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/abo\/2023-04-11\/erfolgreiches-social-media-marketing-in-sieben-schritten\/","title":{"rendered":"R\u00e9ussir son marketing sur les m\u00e9dias sociaux en sept \u00e9tapes"},"content":{"rendered":"<div class=\"swpm-post-not-logged-in-msg\">Vous devez \u00eatre connect\u00e9 pour voir ce contenu. Veuillez <a class=\"swpm-login-link\" href=\"https:\/\/www.organisator.ch\/login\/\">Se connecter<\/a>. Pas un membre ? <a href=\"https:\/\/www.organisator.ch\/shop\/\">Nous Rejoindre<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Dans le secteur B2B \u00e9galement, le marketing des m\u00e9dias sociaux fait d\u00e9sormais partie de la communication int\u00e9gr\u00e9e. Cela n'a rien d'\u00e9tonnant, car les r\u00e9seaux professionnels comme LinkedIn &amp; Co. sont de plus en plus populaires. Mais \u00e0 quoi les entreprises B2B doivent-elles faire attention lors de la mise en \u0153uvre de leur strat\u00e9gie de m\u00e9dias sociaux ? Quels canaux doivent-ils utiliser, comment concevoir les contenus ? Et : le marketing des m\u00e9dias sociaux est-il vraiment rentable pour elles ?<\/p>","protected":false},"author":1,"featured_media":19634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Social-Media-Marketing","_yoast_wpseo_metadesc":"Auch im B2B-Bereich geh\u00f6rt Social-Media-Marketing inzwischen zur integrierten Kommunikation. Was gilt es zu beachten?","articlekey":"36367","footnotes":""},"categories":[578,29],"tags":[114,339,438],"class_list":["post-19635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abo","category-marketing","tag-checkliste","tag-marketing","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erfolgreiches Social-Media-Marketing in sieben Schritten - Organisator<\/title>\n<meta name=\"description\" content=\"Auch im B2B-Bereich geh\u00f6rt Social-Media-Marketing inzwischen zur integrierten Kommunikation. 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