{"id":19864,"date":"2023-04-21T10:59:32","date_gmt":"2023-04-21T08:59:32","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=196519"},"modified":"2024-11-16T15:50:00","modified_gmt":"2024-11-16T14:50:00","slug":"job-inserate-mit-videos-globetrotter-intensiviert-das-hr%e2%80%90marketing","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-04-21\/job-inserate-mit-videos-globetrotter-intensiviert-das-hr%e2%80%90marketing\/","title":{"rendered":"Annonces d'emploi avec vid\u00e9os : Globetrotter intensifie son marketing RH"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-196520 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/04\/Fliale-Aarau-nach-Vorlage-Final.jpg\" alt=\"Globetrotter \" width=\"1200\" height=\"675\" \/>Le manque de personnel qualifi\u00e9 est \u00e9galement un sujet de pr\u00e9occupation dans le secteur des voyages. C'est pourquoi le voyagiste Globetrotter Travel Service a adapt\u00e9 sa strat\u00e9gie dans le domaine du marketing RH. Chaque poste mis au concours sera \u00e0 l'avenir \u00e9tay\u00e9 par une vid\u00e9o individuelle. Fabio Zahnd, Social Media Content Creator, emm\u00e8ne les spectateurs dans les filiales de Globetrotter et pr\u00e9sente les personnes uniques de l'entreprise.<\/p>\r\n<p>Les personnes int\u00e9ress\u00e9es peuvent ainsi d\u00e9couvrir l'\u00e9quipe et le lieu de travail de mani\u00e8re authentique. En outre, les candidats peuvent consulter les profils de voyage de leur future \u00e9quipe - expertise, profil et photos de voyage, podcasts vid\u00e9o - dans les offres d'emploi publi\u00e9es sur le site Internet de Globetrotter, et voir la filiale.<\/p>\r\n<p>\"Notre objectif est de donner aux candidats un aper\u00e7u optimal de ce qui les attend : un poste int\u00e9ressant dans une culture d'entreprise unique et un environnement de travail moderne et lumineux\", explique Sven Zi\u00f6rjen, directeur marketing et membre de la direction de Globetrotter. \"L'utilisation de vid\u00e9os nous permet de transmettre la culture et l'environnement de travail de notre entreprise de mani\u00e8re authentique et attrayante\".<\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<p><img class=\"aligncenter size-full wp-image-196521\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/04\/Filiale-Zuerich-Rennweg-nach-Vorlage-Final.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Concept :<\/strong> Sven Zi\u00f6rjen (directeur marketing et membre de la direction de Globetrotter), Fabio Zahnd (Social Media Content Creator), Franziska Domann (collaboratrice communication Globetrotter).<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9sormais, chaque poste mis au concours par le voyagiste Globetrotter Travel Service est accompagn\u00e9 d'une vid\u00e9o, enregistr\u00e9e dans la filiale concern\u00e9e. Les vid\u00e9os ont pour but de mettre en avant la culture et les postes de travail modernes et conviviaux de l'entreprise. L'objectif est \u00e9galement de donner aux candidats une id\u00e9e r\u00e9aliste de leur futur travail quotidien. Les vid\u00e9os ont \u00e9t\u00e9 r\u00e9alis\u00e9es par Fabio Zahnd, cr\u00e9ateur de contenu pour les m\u00e9dias sociaux.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Globetrotter","_yoast_wpseo_metadesc":"Globetrotter: Neue HR-Marketing-Strategie gegen Fachkr\u00e4ftemangel. Authentische Videos zeigen Team und Arbeitsort.","articlekey":"","footnotes":""},"categories":[29],"tags":[3734,3735],"class_list":["post-19864","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-globetrotter","tag-recruiti"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Job-Inserate mit Videos: Globetrotter intensiviert das HR\u2010Marketing - Organisator<\/title>\n<meta name=\"description\" content=\"Globetrotter: Neue HR-Marketing-Strategie gegen Fachkr\u00e4ftemangel. 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