{"id":20356,"date":"2023-05-23T08:27:49","date_gmt":"2023-05-23T06:27:49","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=20356"},"modified":"2023-05-26T09:19:26","modified_gmt":"2023-05-26T07:19:26","slug":"marketing-hand-in-hand-mit-der-ki","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-05-23\/marketing-hand-in-hand-mit-der-ki\/","title":{"rendered":"Marketing : \"Main dans la main avec l'IA"},"content":{"rendered":"<figure id=\"attachment_20357\" aria-describedby=\"caption-attachment-20357\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-20357\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing-Hand-in-Hand-mit-der-KI_Organisator.jpg\" alt=\"\" width=\"680\" height=\"544\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing-Hand-in-Hand-mit-der-KI_Organisator.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing-Hand-in-Hand-mit-der-KI_Organisator-15x12.jpg 15w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing-Hand-in-Hand-mit-der-KI_Organisator-375x300.jpg 375w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing-Hand-in-Hand-mit-der-KI_Organisator-438x350.jpg 438w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-20357\" class=\"wp-caption-text\">Robert Klipp travaille d\u00e9j\u00e0 main dans la main avec l'IA en tant que marketeur. (Image : My Best Concept \/ Inka English)<\/figcaption><\/figure>\n<p>Les discussions sur l'impact de l'intelligence artificielle sont d\u00e9sormais \u00e0 l'ordre du jour. Mais la v\u00e9rit\u00e9 est que l'IA a d\u00e9j\u00e0 commenc\u00e9 \u00e0 changer notre fa\u00e7on de travailler. Gr\u00e2ce \u00e0 sa capacit\u00e9 \u00e0 analyser d'\u00e9normes quantit\u00e9s de donn\u00e9es et \u00e0 en tirer des enseignements, l'IA permet \u00e9galement de cr\u00e9er des campagnes de marketing plus efficaces. Un tel degr\u00e9 de personnalisation ne pourrait absolument pas \u00eatre r\u00e9alis\u00e9 sans cette technologie, ne serait-ce qu'en termes de temps. Elle permet de mieux comprendre les groupes cibles et de cr\u00e9er des concepts qui r\u00e9pondent directement \u00e0 leurs int\u00e9r\u00eats et \u00e0 leurs besoins. C'est surtout la possibilit\u00e9 d'automatiser de nombreuses t\u00e2ches r\u00e9p\u00e9titives et chronophages, permettant ainsi aux sp\u00e9cialistes du marketing de consacrer plus de temps aux t\u00e2ches strat\u00e9giques, qui r\u00e9volutionne le march\u00e9. L'IA peut contribuer \u00e0 rationaliser les efforts d\u00e9ploy\u00e9s, de l'automatisation des campagnes d'e-mails \u00e0 l'optimisation du ciblage publicitaire. Les efforts de marketing peuvent ainsi \u00eatre rendus plus efficients et plus efficaces.<\/p>\n<h3>La qualit\u00e9 des textes atteint un nouveau niveau<\/h3>\n<p>L'IA a \u00e9galement un impact sur la cr\u00e9ation de contenu. Gr\u00e2ce \u00e0 des algorithmes de traitement du langage naturel, l'intelligence artificielle peut produire un contenu de qualit\u00e9 \u00e0 grande \u00e9chelle. Cela permet non seulement de cr\u00e9er plus de contenu plus rapidement, mais aussi de garantir la qualit\u00e9 et la coh\u00e9rence sur tous les canaux. Tous ces points s'av\u00e8rent \u00eatre des avantages d\u00e9cisifs pour les marketeurs et se pr\u00e9sentent comme des gamechangers absolus dans un domaine professionnel tr\u00e8s concurrentiel. En r\u00e9sum\u00e9, le r\u00f4le de l'intelligence artificielle dans le marketing en ligne ne fera que cro\u00eetre au fur et \u00e0 mesure que la technologie se d\u00e9veloppera. Le secteur y voit l'avenir de toutes les t\u00e2ches bas\u00e9es sur le texte, alors que la technologie ne fait qu'effleurer la surface de ce qui semble possible. L'IA a la capacit\u00e9 de changer la mani\u00e8re dont tout un syst\u00e8me \u00e9conomique fait des affaires et aura probablement un impact consid\u00e9rable sur bien plus que le marketing dans les ann\u00e9es \u00e0 venir. Les professionnels du marketing doivent consid\u00e9rer l'IA dans sa forme actuelle comme un outil qui \u00e9largit leurs capacit\u00e9s et les aide \u00e0 atteindre leurs objectifs plus rapidement et de mani\u00e8re plus satisfaisante.<\/p>\n<h3>Permettez, ChatGPT<\/h3>\n<p>De telles perturbations d'une m\u00e9thode de travail particuli\u00e8re entra\u00eenent toujours des perspectives d'avenir sombres. Alors que certains craignent que l'IA ne remplace la main-d'\u0153uvre humaine, on peut plut\u00f4t s'attendre \u00e0 ce qu'elle compl\u00e8te les capacit\u00e9s humaines. Toutefois, chacun devrait \u00eatre conscient que les d\u00e9veloppements ult\u00e9rieurs de l'IA pourraient d\u00e9passer la capacit\u00e9 de traitement du cerveau humain. Pour ceux qui doutent encore des capacit\u00e9s de l'intelligence artificielle, m\u00eame dans sa forme actuelle, voici peut-\u00eatre de quoi leur ouvrir les yeux : Ce commentaire a \u00e9t\u00e9 r\u00e9dig\u00e9 \u00e0 l'aide du mod\u00e8le de langage d'IA le plus connu, ChatGPT. Ceux qui ne l'ont pas reconnu du premier coup ne devraient pas se faire de grands reproches \u00e0 ce sujet, mais le voir comme un signe du potentiel massif de l'IA. Elle est d'ores et d\u00e9j\u00e0 en mesure de g\u00e9n\u00e9rer des contenus instructifs et qui incitent \u00e0 la r\u00e9flexion, ce qui souligne une fois de plus la n\u00e9cessit\u00e9 d'un d\u00e9veloppement responsable et d'une utilisation consciencieuse. Dans ce contexte, il est possible de travailler main dans la main avec l'IA, comme cela a \u00e9t\u00e9 d\u00e9montr\u00e9 ici.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Auteur :<br \/>\n<\/strong>Robert Klipp est le CEO et l'associ\u00e9 g\u00e9rant de My Best Concept, l'une des agences de marketing de performance les plus performantes d'Allemagne. Gr\u00e2ce \u00e0 ses connaissances techniques acquises lors de ses \u00e9tudes en g\u00e9nie m\u00e9canique, \u00e0 ses d\u00e9buts chez Dirk Kreuter en tant que stagiaire et \u00e0 son parcours jusqu'\u00e0 la t\u00eate d'une agence, Klipp a acquis une corne d'abondance de connaissances et a pu entre-temps accumuler des exp\u00e9riences dans d'innombrables projets de marketing en ligne. Dans son livre \"Milliardengrab Agenturdienstleistung\", qui para\u00eetra en 2022, il donne de pr\u00e9cieux conseils d'initi\u00e9 aux entrepreneurs et continue ainsi \u00e0 s'\u00e9tablir comme l'un des experts les plus demand\u00e9s dans le secteur du marketing.<\/em><\/p>\n<p><em>Pour plus d'informations, voir <a href=\"http:\/\/www.mybestconcept.com\">www.mybestconcept.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>En tant que marketeur et directeur de MBC My Best Concept GmbH, Robert Klipp a suivi de pr\u00e8s l'essor de l'intelligence artificielle dans le secteur de la publicit\u00e9. L'expert explique le potentiel r\u00e9el qui se cache derri\u00e8re ce ph\u00e9nom\u00e8ne et pr\u00e9sente son nouveau co-auteur.<\/p>","protected":false},"author":4,"featured_media":20357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Hand in Hand","_yoast_wpseo_metadesc":"Welches Potenzial hinter KI steckt, erkl\u00e4rt ein Experte und stellt seinen neuen Co-Autor vor, mit dem er Hand in Hand arbeitet.","articlekey":"","footnotes":""},"categories":[29],"tags":[3756,319,339],"class_list":["post-20356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-chatgpt","tag-kuenstliche-intelligenz","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing: \u201eHand in Hand mit der KI\u201c - Organisator<\/title>\n<meta name=\"description\" content=\"Welches Potenzial hinter KI steckt, erkl\u00e4rt ein Experte und stellt seinen neuen Co-Autor vor, mit dem er Hand in Hand arbeitet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2023-05-23\/marketing-hand-in-hand-mit-der-ki\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing: \u201eHand in Hand mit der KI\u201c\" \/>\n<meta property=\"og:description\" content=\"Welches Potenzial hinter KI steckt, erkl\u00e4rt ein Experte und stellt seinen neuen Co-Autor vor, mit dem er Hand in Hand arbeitet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2023-05-23\/marketing-hand-in-hand-mit-der-ki\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-23T06:27:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T07:19:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing-Hand-in-Hand-mit-der-KI_Organisator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"#Marketing: \u201eHand in Hand mit der #KI\u201c\" \/>\n<meta name=\"twitter:description\" content=\"Welches #Potenzial hinter KI steckt, erkl\u00e4rt ein #Experte und stellt seinen neuen #Co-Autor vor, mit dem er Hand in Hand arbeitet.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/05\/Marketing-Hand-in-Hand-mit-der-KI_Organisator.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-23\\\/marketing-hand-in-hand-mit-der-ki\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-23\\\/marketing-hand-in-hand-mit-der-ki\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Marketing: \u201eHand in Hand mit der KI\u201c\",\"datePublished\":\"2023-05-23T06:27:49+00:00\",\"dateModified\":\"2023-05-26T07:19:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-23\\\/marketing-hand-in-hand-mit-der-ki\\\/\"},\"wordCount\":640,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-23\\\/marketing-hand-in-hand-mit-der-ki\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Marketing-Hand-in-Hand-mit-der-KI_Organisator.jpg\",\"keywords\":[\"ChatGPT\",\"K\u00fcnstliche Intelligenz\",\"Marketing\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-23\\\/marketing-hand-in-hand-mit-der-ki\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-05-23\\\/marketing-hand-in-hand-mit-der-ki\\\/\",\"name\":\"Marketing: \u201eHand in Hand mit der KI\u201c - 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