{"id":21146,"date":"2023-08-07T13:15:02","date_gmt":"2023-08-07T11:15:02","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=200934"},"modified":"2024-11-14T14:29:59","modified_gmt":"2024-11-14T13:29:59","slug":"musikstreaming-am-liebsten-kostenlos","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-08-07\/musikstreaming-am-liebsten-kostenlos\/","title":{"rendered":"Musique en streaming : de pr\u00e9f\u00e9rence gratuite"},"content":{"rendered":"<figure id=\"attachment_200938\" class=\"wp-caption alignnone\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-200938\"><img class=\"alignnone wp-image-200938 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/08\/Streaming-Unsplash.jpg\" alt=\"\u00c9tude sur le streaming\" width=\"1200\" height=\"883\" \/>\r\n<figcaption id=\"caption-attachment-200938\" class=\"wp-caption-text\">Image : Elice Moore sur Unsplash.<\/figcaption>\r\n<\/figure>\r\n<p>71% des Suisses utilisent au moins une plateforme sp\u00e9cialis\u00e9e dans le streaming musical. C'est le r\u00e9sultat de la derni\u00e8re \u00e9tude sur le streaming de Moneyland.ch, r\u00e9alis\u00e9e sous la forme d'un sondage repr\u00e9sentatif aupr\u00e8s de 1 538 personnes. La part des personnes qui utilisent au moins un service de streaming musical est donc rest\u00e9e \u00e0 peu pr\u00e8s stable par rapport \u00e0 l'\u00e9tude de 2022.<\/p>\r\n<p>Toutes les offres de streaming musical sont battues par la plateforme vid\u00e9o Youtube, que 73% des Suisses utilisent pour \u00e9couter de la musique. L'offre Youtube Music Premium, sp\u00e9cialis\u00e9e dans le streaming musical, n'est utilis\u00e9e que par 22 % des personnes interrog\u00e9es. Ce service occupe donc la troisi\u00e8me place dans la comparaison des plateformes de streaming musical. 52 % utilisent Spotify en Suisse. La plateforme su\u00e9doise est ainsi le service le plus utilis\u00e9, sp\u00e9cialis\u00e9 exclusivement dans le streaming musical.<\/p>\r\n<p>Apple Music, utilis\u00e9 par 25 pour cent des Suisses, occupe de loin la deuxi\u00e8me place des services de streaming musical. Suivent les offres plus petites Soundcloud 20 %), Amazon Music 17 %), Deezer 16 %), Tidal 13 %) et Napster 13 %).<\/p>\r\n<p><img class=\"alignnone size-full wp-image-200935\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/08\/Studie1.jpg\" alt=\"\" width=\"1200\" height=\"1130\" \/><\/p>\r\n<p>Sur les 1538 personnes interrog\u00e9es, seuls 39 pour cent ont d\u00e9clar\u00e9 utiliser les plateformes de streaming musical de mani\u00e8re payante. 25 pour cent de toutes les personnes interrog\u00e9es d\u00e9clarent payer pour Spotify. Mais \u00e0 peine la moiti\u00e9 des utilisateurs de la plateforme de streaming su\u00e9doise d\u00e9pensent de l'argent pour leur service. Le reste se rabat sur une version gratuite ou utilise le login d'une autre personne. D'autres plateformes affichent m\u00eame un pourcentage encore plus faible de clients payants.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-200936\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/08\/Studie2.jpg\" alt=\"\" width=\"1200\" height=\"952\" \/><br \/>\r\nA titre de comparaison, la part des utilisateurs payants de Netflix est sup\u00e9rieure \u00e0 65%.<\/p>\r\n<hr \/>\r\n<p>L'\u00e9tude Streaming 2023 se base sur un sondage repr\u00e9sentatif r\u00e9alis\u00e9 par l'institut d'\u00e9tudes de march\u00e9 Ipsos pour le compte de Moneyland.ch en avril 2023.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les plateformes de streaming musical continuent de jouir d'une grande popularit\u00e9 en Suisse - mais la disposition \u00e0 payer reste \u00e0 un faible niveau. C'est surtout sur Youtube que la musique est diffus\u00e9e en streaming.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Streaming-Studie","_yoast_wpseo_metadesc":"71% der Schweizer nutzen Musikstreaming-Dienste. Spotify ist am beliebtesten. Viele bevorzugen kostenlose Versionen.","articlekey":"","footnotes":""},"categories":[29],"tags":[3861,3862],"class_list":["post-21146","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-spotify","tag-streaming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Musikstreaming: Am liebsten kostenlos - Organisator<\/title>\n<meta name=\"description\" content=\"71% der Schweizer nutzen Musikstreaming-Dienste. Spotify ist am beliebtesten. 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