{"id":21407,"date":"2023-08-21T09:59:21","date_gmt":"2023-08-21T07:59:21","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=201434"},"modified":"2024-11-14T13:13:53","modified_gmt":"2024-11-14T12:13:53","slug":"markenfuehrungstalk-inspire-mit-stoeckli-ceo-marc-glaeser","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-08-21\/markenfuehrungstalk-inspire-mit-stoeckli-ceo-marc-glaeser\/","title":{"rendered":"Inspire !\", le talk sur la gestion des marques avec Marc Gl\u00e4ser, CEO de St\u00f6ckli"},"content":{"rendered":"<p><img class=\"alignnone wp-image-201435 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/08\/HWZ-laedt-zum-4.-Markenfuehrungstalk-INSPIRE-Coverbild-.png\" alt=\"INSPIRE !\" width=\"1208\" height=\"682\" \/><\/p>\r\n<p>Marc Gl\u00e4ser est depuis bient\u00f4t dix ans CEO et copropri\u00e9taire de la marque de ski suisse \u00e0 succ\u00e8s St\u00f6ckli, qui \u00e9quipe entre autres le champion du monde et olympique Marco Odermatt. Avant St\u00f6ckli, il \u00e9tait CEO de l'horloger Maurice Lacroix.<\/p>\r\n<p>Nicole Pfammatter est CEO d'Hotelplan Suisse depuis un an. Auparavant, elle \u00e9tait Director Distribution &amp; Marketing. En tant que CEO, elle consid\u00e8re \u00e9galement le marketing comme une priorit\u00e9 strat\u00e9gique absolue et agit en m\u00eame temps directement et sur place avec la communaut\u00e9 et dans les succursales.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-201436\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/08\/HWZ-laedt-zum-4.-Markenfuehrungstalk-INSPIRE-ein_Stimmungsbild.png\" alt=\"\" width=\"1628\" height=\"1090\" \/><\/p>\r\n<p>INSPIRE ! est synonyme de discussions passionnantes avec des hommes et des femmes d'action. L'animateur de la HWZ Stephan Feige invite les deux invit\u00e9s \u00e0 la discussion et discute avec eux de la contribution de la marque \u00e0 l'entreprise, des limites d'une marque et de la mani\u00e8re dont le succ\u00e8s d'une marque est finalement mesur\u00e9 ?<\/p>\r\n<p>La manifestation aura lieu le mercredi 27 septembre 2023 \u00e0 18 heures, suivie d'un ap\u00e9ritif \u00e0 la HWZ, Lagerstrasse 5, 8021 Zurich, Auditorium. <a href=\"https:\/\/fh-hwz.ch\/news\/inspire-der-markenfuehrungstalk?utm_source=muk&amp;utm_medium=email&amp;utm_campaign=event\" rel=\"noopener\">Cliquez ici pour vous inscrire.\u00a0<\/a><\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>De quelles comp\u00e9tences en marketing un CEO a-t-il besoin et quelles qualifications un professionnel du marketing doit-il poss\u00e9der pour occuper le poste de CEO ? Comment les responsables marketing doivent-ils se positionner pour pouvoir faire bouger les choses dans l'entreprise ? Les r\u00e9ponses \u00e0 ces questions seront donn\u00e9es lors du HWZ-Markenstalk Inspire du 27 septembre.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"INSPIRE!","_yoast_wpseo_metadesc":"INSPIRE! Veranstaltung HWZ: CEOs von St\u00f6ckli und Hotelplan Suisse diskutieren Markenwert und Erfolgsmessung.","articlekey":"","footnotes":""},"categories":[29],"tags":[3892,3893],"class_list":["post-21407","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-inspire","tag-markenfuehrung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Markenf\u00fchrungstalk \u00abInspire!\u00bb mit St\u00f6ckli-CEO Marc Gl\u00e4ser - Organisator<\/title>\n<meta name=\"description\" content=\"INSPIRE! 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