{"id":21660,"date":"2023-09-12T11:33:48","date_gmt":"2023-09-12T09:33:48","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=21660"},"modified":"2023-09-29T08:42:28","modified_gmt":"2023-09-29T06:42:28","slug":"die-kraft-von-e-mail-marketing-und-newslettern","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-09-12\/die-kraft-von-e-mail-marketing-und-newslettern\/","title":{"rendered":"Le pouvoir de l'e-mail marketing et des newsletters"},"content":{"rendered":"
\"\"
L'e-mail marketing : utilis\u00e9 depuis des d\u00e9cennies, il a toujours sa raison d'\u00eatre. (Image : Pixabay.com)<\/figcaption><\/figure>\n

Gr\u00e2ce \u00e0 la num\u00e9risation croissante et \u00e0 une multitude d'outils offerts par la plateforme de messagerie moderne, il est aujourd'hui beaucoup plus facile de proposer des produits aux clients par le biais de newsletters ou de pr\u00e9senter les services de l'entreprise.<\/p>\n

L'e-mail marketing et ses avantages ind\u00e9niables<\/strong><\/h3>\n

En recourant \u00e0 l'e-mail marketing, les entreprises peuvent minimiser leurs co\u00fbts, et le plus important est que cette m\u00e9thode est contemporaine, extr\u00eamement efficace et plus personnelle. Pour r\u00e9ussir le marketing par e-mail, il faut d'abord s'organiser avec soin, cr\u00e9er des textes attrayants, int\u00e9grer diff\u00e9rentes images et \u00e9laborer un plan bien pens\u00e9.<\/p>\n

\"\"
(source : https:\/\/www.oberlo.com\/blog\/email-marketing-statistics<\/a>)<\/figcaption><\/figure>\n

Le marketing par e-mail permet d'\u00e9largir la port\u00e9e de l'acquisition de clients. Il contribue en outre \u00e0 pr\u00e9server l'environnement en r\u00e9duisant le besoin d'envoi physique de courrier et donc les d\u00e9chets. Le contenu des e-mails et des campagnes reste toujours d'actualit\u00e9, ce qui permet une meilleure lisibilit\u00e9 et une plus grande efficacit\u00e9.<\/p>\n

Conseil de pro :<\/em><\/strong>\u00a062% des marketeurs consid\u00e8rent la personnalisation comme la tactique d'email marketing la plus efficace en 2019\/2020 (Ascend2 2019<\/a>). D'apr\u00e8s notre exp\u00e9rience, il faudrait encore ajouter le\u00a0Envoi segment\u00e9 en fonction du groupe cible<\/em>qui\u00a0Automatisation du courrier \u00e9lectronique<\/em>\u00a0et l'utilisation de\u00a0des contenus interactifs\u00a0<\/em>\u00e0 ajouter(<\/em> https:\/\/www.riegg.com<\/a>).<\/em><\/p><\/blockquote>\n

Le \"prime time\" pour les newsletters et l'email marketing <\/strong><\/h3>\n

\u00a0<\/strong>Une analyse minutieuse des habitudes de lecture des destinataires peut s'av\u00e9rer cruciale pour d\u00e9terminer le meilleur moment pour envoyer des e-mails marketing ou des newsletters. Il est essentiel de prendre en compte des facteurs tels que l'activit\u00e9 professionnelle des destinataires et leurs horaires typiques de consultation de leurs e-mails.<\/p>\n

Diverses recherches ont montr\u00e9 que le meilleur moment pour ouvrir les e-mails se situe g\u00e9n\u00e9ralement environ une heure apr\u00e8s leur envoi. Cela souligne le fait que le groupe cible pr\u00e9f\u00e8re lire les e-mails tant qu'ils sont frais et actuels. Toutefois, si les e-mails marketing sont perdus dans une bo\u00eete de r\u00e9ception surcharg\u00e9e, ils risquent fortement de passer inaper\u00e7us.<\/p>\n

Les meilleurs moments pour lire les newsletters se situent typiquement dans l'heure qui suit leur envoi ou entre le mardi et le jeudi de 8h00 \u00e0 10h00 et de 14h00 \u00e0 16h00. Un autre facteur influen\u00e7ant la lecture ou non des newsletters est l'endroit o\u00f9 se trouve le groupe cible \u00e0 un moment donn\u00e9. Une autre \u00e9tude a montr\u00e9 que les destinataires lisent souvent les newsletters en voiture, au bureau ou confortablement install\u00e9s chez eux sur leur canap\u00e9.<\/p>\n

L'e-mail marketing dans le monde de l'entreprise<\/strong><\/h3>\n

Ces derniers temps, les entreprises utilisent de plus en plus l'e-mail marketing, en particulier celles qui doivent \u00eatre constamment \u00e0 jour. Il s'agit notamment des boutiques en ligne, des entreprises de m\u00e9dias, des agences, des banques, des assurances et des entreprises touristiques.<\/p>\n

Les boutiques en ligne, par exemple, peuvent cr\u00e9er et envoyer des newsletters personnalis\u00e9es et des recommandations de produits directement sur la base des donn\u00e9es clients gr\u00e2ce \u00e0 l'e-mail marketing. Les entreprises de m\u00e9dias profitent \u00e9galement consid\u00e9rablement des newsletters et peuvent servir leurs clients de mani\u00e8re professionnelle.<\/p>\n

\"\"
(source : https:\/\/www.oberlo.com\/blog\/email-marketing-statistics<\/a>)<\/figcaption><\/figure>\n

Les agences, les banques et les assurances sont \u00e9galement actives dans la pr\u00e9sentation constante de nouvelles offres \u00e0 leurs clients. Dans le secteur du tourisme, les conseils de voyage et les offres de vacances ne sont plus seulement distribu\u00e9s dans les agences de voyage, mais aussi r\u00e9guli\u00e8rement par e-mail. Ainsi, chacun peut d\u00e9sormais recevoir des offres de voyage confortablement install\u00e9 chez lui et obtenir des informations suppl\u00e9mentaires pour le voyage pr\u00e9vu.<\/p>\n

En r\u00e9sum\u00e9, l'e-mail marketing continue d'occuper une place importante dans le marketing mix. Comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9, il offre sans aucun doute de nombreux avantages, mais il faut \u00e9galement tenir compte des inconv\u00e9nients inh\u00e9rents \u00e0 l'ensemble du monde num\u00e9rique.<\/p>\n

 <\/p>\n

Auteur :<\/strong>
\nAdelisa Salaji Kalajdzini est stagiaire en tant que r\u00e9dactrice chez Galledia Fachmedien AG<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

M\u00eame apr\u00e8s 40 ans, le marketing par e-mail continue d'\u00eatre utilis\u00e9. Les grandes entreprises, tout comme de nombreux petits fournisseurs, utilisent les e-mails ou les mailings comme des outils de marketing efficaces pour leurs produits et services - et ce avec succ\u00e8s. <\/p>","protected":false},"author":4,"featured_media":21662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"E-Mail-Marketing","_yoast_wpseo_metadesc":"Selbst nach 40 Jahren ist das E-Mail-Marketing weiterhin im Einsatz: \u00dcber effektive Strategien f\u00fcr den digitalen Erfolg.","articlekey":"","footnotes":""},"categories":[29],"tags":[163,3933,339],"class_list":["post-21660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-e-commerce","tag-e-mail-marketing","tag-marketing"],"acf":[],"yoast_head":"\nDie Kraft von E-Mail-Marketing und Newslettern - Organisator<\/title>\n<meta name=\"description\" content=\"Selbst nach 40 Jahren ist das E-Mail-Marketing weiterhin im Einsatz: \u00dcber effektive Strategien f\u00fcr den digitalen Erfolg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2023-09-12\/die-kraft-von-e-mail-marketing-und-newslettern\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Kraft von E-Mail-Marketing und Newslettern\" \/>\n<meta property=\"og:description\" content=\"Selbst nach 40 Jahren ist das E-Mail-Marketing weiterhin im Einsatz: \u00dcber effektive Strategien f\u00fcr den digitalen Erfolg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2023-09-12\/die-kraft-von-e-mail-marketing-und-newslettern\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-12T09:33:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-29T06:42:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/09\/Die-Kraft-von-E-Mail-Marketing-und-Newslettern-1_Organisator.png\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"thomas.berner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Die Kraft von #E-Mail-Marketing und #Newslettern\" \/>\n<meta name=\"twitter:description\" content=\"Selbst nach 40 Jahren ist das #E-Mail-Marketing weiterhin im Einsatz: \u00dcber effektive Strategien f\u00fcr den digitalen Erfolg.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/09\/Die-Kraft-von-E-Mail-Marketing-und-Newslettern-1_Organisator.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/\"},\"author\":{\"name\":\"thomas.berner\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/6f650f90b2842cd4c0cc334b4e36f67e\"},\"headline\":\"Die Kraft von E-Mail-Marketing und Newslettern\",\"datePublished\":\"2023-09-12T09:33:48+00:00\",\"dateModified\":\"2023-09-29T06:42:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/\"},\"wordCount\":604,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Die-Kraft-von-E-Mail-Marketing-und-Newslettern-1_Organisator.png\",\"keywords\":[\"E-Commerce\",\"E-Mail-Marketing\",\"Marketing\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2023-09-12\\\/die-kraft-von-e-mail-marketing-und-newslettern\\\/\",\"name\":\"Die Kraft von E-Mail-Marketing und Newslettern - 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