{"id":21725,"date":"2023-09-14T13:09:56","date_gmt":"2023-09-14T11:09:56","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=202860"},"modified":"2024-11-14T09:48:38","modified_gmt":"2024-11-14T08:48:38","slug":"neues-markendach-suan-realisiert-redesign-fuer-derendinger","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-09-14\/neues-markendach-suan-realisiert-redesign-fuer-derendinger\/","title":{"rendered":"Nouvelle image de marque : Suan r\u00e9alise un redesign pour Derendinger"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-202864 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Brandlaunch-2-16x9-1.jpg\" alt=\"Derendinger\" width=\"1200\" height=\"798\" \/><\/p>\r\n<p>En collaboration avec la cliente, Suan a retravaill\u00e9 la strat\u00e9gie de la marque et con\u00e7u les groupes cibles. C'est sur cette base qu'est n\u00e9e <a href=\"https:\/\/www.derendinger.ch\/de\/\" rel=\"noopener\">une toute nouvelle marque<\/a>.<\/p>\r\n<p>Avec sa nouvelle identit\u00e9 visuelle aux couleurs vives, Derendinger a op\u00e9r\u00e9 une coupure optique radicale, comme l'indique un communiqu\u00e9. La couleur \"Lime\" symbolise - conform\u00e9ment aux valeurs de la nouvelle marque - le dynamisme, l'orientation vers l'avenir et l'engagement.<\/p>\r\n<p>Dans un secteur traditionnellement domin\u00e9 par les couleurs rouge et bleu, Derendinger veut se d\u00e9marquer de la concurrence avec cette couleur vive. La caract\u00e9ristique unique de la couleur assure une reconnaissance rapide et doit renforcer l'identification interne et externe avec la nouvelle marque.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Messewand-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Messewand-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Fahrzeugflotte-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Fahrzeugflotte-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Bildkonzept.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Bildkonzept.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Schweiz-Case.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Rebranding-Schweiz-Case.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<p>Le nouveau slogan trilingue \"Power pour ton atelier\" doit souligner l'orientation vers la performance et la comp\u00e9tence. Le nouveau langage d'entreprise doit transmettre la sympathie par l'authenticit\u00e9.<\/p>\r\n<p>L'univers visuel montre les personnes derri\u00e8re Derendinger de mani\u00e8re proche dans leur quotidien. Les nouveaux v\u00eatements de travail apportent des accents citron vert \u00e0 l'image.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-202866\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Website-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>De la brochure d'image au nouveau design de la flotte de v\u00e9hicules, du papier \u00e0 lettres \u00e0 la pr\u00e9sentation sur le web : Suan a \u00e9galement accompagn\u00e9 Derendinger dans la r\u00e9alisation de tous les moyens de communication qui doivent exprimer l'orientation cons\u00e9quente vers l'avenir et la force d'innovation de Derendinger. Le coup d'envoi de la pr\u00e9sentation publique a \u00e9t\u00e9 donn\u00e9 d\u00e9but septembre lors du salon \"Swiss Automotive Show\" \u00e0 Fribourg.<\/p>\r\n<p><\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Brandlaunch-1-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Brandlaunch-1-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"798\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-SAS-1-16x9-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-SAS-1-16x9-1.jpg\" alt=\"\" width=\"1200\" height=\"798\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-1.jpg\" alt=\"\" width=\"1200\" height=\"801\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-2.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/09\/Suan-Derendinger-Redesign-Imagebroschuere-2.jpg\" alt=\"\" width=\"1200\" height=\"801\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Les marques Derendinger, Technomag, E. Klaus, Normauto et Matik, qui font partie de Swiss Automotive Group (SAG), seront d\u00e9sormais r\u00e9unies sous la marque \"Derendinger\". Suan est responsable de la mise en \u0153uvre de la nouvelle marque.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Derendinger","_yoast_wpseo_metadesc":"Derendinger: Neues Erscheinungsbild in Lime, dynamisch und zukunftsorientiert. Radikaler optischer Schnitt und Wiedererkennbarkeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[3940,3941],"class_list":["post-21725","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-derendinger","tag-suan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neues Markendach: Suan realisiert Redesign f\u00fcr Derendinger - Organisator<\/title>\n<meta name=\"description\" content=\"Derendinger: Neues Erscheinungsbild in Lime, dynamisch und zukunftsorientiert. 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