{"id":22607,"date":"2023-10-23T15:00:54","date_gmt":"2023-10-23T13:00:54","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=205241"},"modified":"2024-11-13T13:03:14","modified_gmt":"2024-11-13T12:03:14","slug":"consumer-panel-services-gfk-startet-consumer-panel-in-der-schweiz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2023-10-23\/consumer-panel-services-gfk-startet-consumer-panel-in-der-schweiz\/","title":{"rendered":"Consumer Panel Services GfK lance un panel de consommateurs en Suisse"},"content":{"rendered":"<figure id=\"attachment_205244\" class=\"wp-caption alignnone\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-205244\"><img class=\"alignnone wp-image-205244 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/10\/Unsplash-FMCG.jpg\" alt=\"CPS GfK\" width=\"1200\" height=\"802\" \/>\r\n<figcaption id=\"caption-attachment-205244\" class=\"wp-caption-text\">Image : Veronika Koroleva ; Unsplash.<\/figcaption>\r\n<\/figure>\r\n<p>Consumer Panel Services GfK \u00e9largit son portefeuille d'offres. Actuellement, le Consumer Panel est d\u00e9j\u00e0 actif dans 16 pays et recueille des donn\u00e9es aupr\u00e8s d'environ 132.000 m\u00e9nages et 1.500 commer\u00e7ants. Gr\u00e2ce \u00e0 des investissements et \u00e0 un agrandissement consid\u00e9rable du panel en Allemagne, l'entreprise veut d\u00e9sormais offrir \u00e0 ses clients encore plus de possibilit\u00e9s et d'avantages. Il s'agit par exemple d'une analyse plus approfondie de groupes cibles sp\u00e9cifiques ou de personas ainsi que d'une vue plus d\u00e9taill\u00e9e d'insights sp\u00e9cifiques, comme des informations sur les commer\u00e7ants ou des \u00e9valuations de marques. En outre, CPS GfK souhaite soutenir les marques FCMG en Suisse dans leurs prises de d\u00e9cision gr\u00e2ce \u00e0 son expertise et \u00e0 ses d\u00e9cennies d'exp\u00e9rience et renforce son offre DACH avec cette extension. Pour son expansion en Suisse, CPS GfK a conclu un partenariat strat\u00e9gique avec Bitsaboutme.<\/p>\r\n<h3>Partenariat innovant sur les donn\u00e9es avec Bitsaboutme<\/h3>\r\n<p>Bitsaboutme est une application qui permet aux consommateurs d'optimiser leurs habitudes d'achat tout en b\u00e9n\u00e9ficiant de r\u00e9compenses. L'application permet aux consommateurs de scanner leurs tickets de caisse lors de leurs achats alimentaires et de relier les programmes de fid\u00e9lit\u00e9 des commer\u00e7ants en Suisse. Ils obtiennent ainsi des analyses automatis\u00e9es concernant la sant\u00e9 et la durabilit\u00e9 de leurs achats. En outre, les utilisateurs re\u00e7oivent \u00e9galement des r\u00e9compenses en cashback pour le partage de leurs donn\u00e9es d'achat. Pour ce faire, ils t\u00e9l\u00e9chargent des tickets de caisse \u00e9lectroniques ou photographient leurs tickets de caisse papier chez les d\u00e9taillants qui ne prennent pas en charge les programmes \u00e9lectroniques. Les informations partag\u00e9es par les utilisateurs sont continuellement agr\u00e9g\u00e9es et transmises \u00e0 CPS GfK : les produits achet\u00e9s, y compris le prix des articles, ainsi que la structure d\u00e9mographique des acheteurs. Cela permet \u00e0 CPS GfK d'observer le comportement d'achat des consommateurs suisses au fil du temps dans diff\u00e9rents points de vente. Sur la base de ces informations, les experts offrent aux marques et aux distributeurs de produits de grande consommation d\u00e9j\u00e0 actifs en Suisse ou qui souhaitent s'y d\u00e9velopper, une vision compl\u00e8te et approfondie des motivations, des comportements et des mod\u00e8les des consommateurs suisses.<\/p>\r\n<h3>Des objectifs clairs pour le march\u00e9 suisse<\/h3>\r\n<p>Pour CPS GfK, l'accent sera mis dans les mois \u00e0 venir sur la poursuite de l'augmentation de la taille du panel - soutenue par le partenariat avec Bitsaboutme. Parall\u00e8lement, l'entreprise travaille intensivement \u00e0 la pr\u00e9paration du traitement et de l'extrapolation des donn\u00e9es afin de garantir le niveau de qualit\u00e9 des donn\u00e9es de CPS GfK sur le comportement d'achat, qui est \u00e0 la pointe du secteur. En outre, un portefeuille complet de produits est en cours d'\u00e9laboration en \u00e9troite collaboration avec les marques de produits de grande consommation et les d\u00e9taillants afin de r\u00e9pondre aux besoins sp\u00e9cifiques du march\u00e9.<\/p>\r\n<p>D'ici 2025, le panel en Suisse devrait \u00eatre \u00e9largi \u00e0 5.000 membres de panel actifs par mois.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Consumer Panel Services GfK (CPS GfK) \u00e9largit son portefeuille et lance un nouveau panel de consommateurs en Suisse. Les marques et distributeurs de produits de grande consommation qui sont actifs en Suisse ou qui souhaitent s'y d\u00e9velopper b\u00e9n\u00e9ficient ainsi d'une vision compl\u00e8te et approfondie des motivations, des comportements et des mod\u00e8les des consommateurs suisses.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"CPS GfK","_yoast_wpseo_metadesc":"CPS GfK erweitert Panel in der Schweiz: Neue Datenpartnerschaft mit Bitsaboutme und klare Ziele bis 2025.","articlekey":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-22607","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer Panel Services GfK startet Consumer Panel in der Schweiz - 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