{"id":23011,"date":"2023-11-07T14:12:53","date_gmt":"2023-11-07T13:12:53","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=23011"},"modified":"2023-11-07T10:36:10","modified_gmt":"2023-11-07T09:36:10","slug":"80-prozent-der-it-fuehrungskraefte-wollen-ki-budget-erhoehen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2023-11-07\/80-prozent-der-it-fuehrungskraefte-wollen-ki-budget-erhoehen\/","title":{"rendered":"80% des responsables informatiques veulent augmenter le budget de l'IA"},"content":{"rendered":"
\"\"
L'enqu\u00eate Zendesk : 80% des responsables informatiques veulent augmenter le budget de l'IA. (Image : www.pixabay.com)<\/figcaption><\/figure>\n

Dans le cadre de l'enqu\u00eate, les cadres informatiques citent l'am\u00e9lioration de l'exp\u00e9rience des employ\u00e9s (EX) et de l'exp\u00e9rience des clients (CX) comme priorit\u00e9. Parall\u00e8lement, les th\u00e8mes de la protection des donn\u00e9es et de la s\u00e9curit\u00e9 sont au centre des pr\u00e9occupations. La pression de la concurrence, les exigences croissantes des clients et les nouveaux outils d'intelligence artificielle sont des facteurs d\u00e9cisifs pour ces changements.<\/p>\n

Le r\u00f4le de l'IA dans la transformation du CX et de l'EX<\/strong><\/h3>\n

Les entreprises leaders investissent de plus en plus dans des outils d'IA g\u00e9n\u00e9rative : Le d\u00e9ploiement et l'optimisation de l'IA dans l'ensemble de l'entreprise ont consid\u00e9rablement gagn\u00e9 en priorit\u00e9, selon 84 % des dirigeants informatiques interrog\u00e9s. 80 % d'entre eux pr\u00e9voient d'augmenter leur budget IA au cours de l'ann\u00e9e \u00e0 venir.<\/p>\n

Plus de la moiti\u00e9 des personnes interrog\u00e9es (57 pour cent) estiment qu'il est extr\u00eamement important d'am\u00e9liorer l'exp\u00e9rience des employ\u00e9s (EX) au cours des 12 prochains mois. Pr\u00e8s de 9 sur 10 (89 pour cent) pensent que l'int\u00e9gration de l'IA dans l'ensemble du parcours client est d'une grande importance. Ils sont conscients que la mise en \u0153uvre de l'IA est li\u00e9e \u00e0 des d\u00e9fis : 58% sont pr\u00e9occup\u00e9s par le rythme de l'\u00e9volution rapide du paysage de l'IA - ils craignent de ne pas pouvoir suivre le rythme. De plus, les \u00e9quipes informatiques sont confront\u00e9es au d\u00e9fi de faire plus avec moins de ressources.<\/p>\n

Priorit\u00e9 absolue : protection des donn\u00e9es et cybers\u00e9curit\u00e9 <\/strong><\/h3>\n

Le risque accru de cyber-attaques, les exigences croissantes des clients, le renforcement des lois sur la protection des donn\u00e9es et la n\u00e9cessit\u00e9 simultan\u00e9e de traiter de grandes quantit\u00e9s de donn\u00e9es sensibles placent la s\u00e9curit\u00e9 au centre des pr\u00e9occupations. La majorit\u00e9 des responsables informatiques (87%) sont d'accord : la protection des donn\u00e9es et la cybers\u00e9curit\u00e9 sont des priorit\u00e9s absolues. Presque autant (88 pour cent) indiquent qu'ils pr\u00e9voient d'augmenter le budget de la cybers\u00e9curit\u00e9 au cours des 12 prochains mois. Dans ce contexte, 79 % des personnes interrog\u00e9es souhaitent davantage de soutien de la part des partenaires et des fournisseurs : elles estiment que leur logiciel CX actuel pourrait contribuer davantage \u00e0 la gestion des questions de cybers\u00e9curit\u00e9. Les politiques et les outils qui favorisent la confiance des clients et des employ\u00e9s sont tout aussi importants que les syst\u00e8mes qui s\u00e9curisent le volume croissant de donn\u00e9es.<\/p>\n

\"L'enqu\u00eate montre l'\u00e9norme potentiel de l'IA pour le CX et l'EX. La majorit\u00e9 des responsables informatiques l'ont \u00e9galement reconnu, de sorte qu'il s'agit maintenant d'exploiter ce potentiel de mani\u00e8re cibl\u00e9e et de ne pas le gaspiller en raison de pr\u00e9occupations li\u00e9es \u00e0 la protection des donn\u00e9es et \u00e0 la s\u00e9curit\u00e9\", explique Tanja Hilpert, vice-pr\u00e9sidente DACH de Zendesk. \"Nous pensons qu'il est de notre devoir de faire progresser le CX bas\u00e9 sur l'IA de mani\u00e8re responsable et en respectant la protection des donn\u00e9es, afin d'aider nos clients \u00e0 rendre leurs processus plus efficaces et \u00e0 minimiser les risques\".<\/p>\n

Source : www.zendesk.de\u00a0<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s des ann\u00e9es d'incertitude \u00e9conomique et de progr\u00e8s technologiques fulgurants, les dirigeants informatiques repensent leurs strat\u00e9gies : un net d\u00e9placement de leurs investissements vers l'impl\u00e9mentation de l'intelligence artificielle (IA) se dessine. C'est ce que r\u00e9v\u00e8le une r\u00e9cente enqu\u00eate Zendesk men\u00e9e aupr\u00e8s de 1 200 d\u00e9cideurs informatiques du monde entier. <\/p>","protected":false},"author":58,"featured_media":23012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"IT","_yoast_wpseo_metadesc":"Zendesk Umfrage: IT-F\u00fchrungskr\u00e4fte \u00fcberdenken nach Jahren ihre Strategien, 80 Prozent wollen KI-Budget erh\u00f6hen.","articlekey":"","footnotes":""},"categories":[28],"tags":[156,286,334,335,487],"class_list":["post-23011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-digitalisierung","tag-it","tag-management","tag-management-und-unternehmensfuehrung","tag-umfrage"],"acf":[],"yoast_head":"\n80 Prozent der IT-F\u00fchrungskr\u00e4fte wollen KI-Budget erh\u00f6hen - Organisator<\/title>\n<meta name=\"description\" content=\"Zendesk Umfrage: IT-F\u00fchrungskr\u00e4fte \u00fcberdenken nach Jahren ihre Strategien, 80 Prozent wollen KI-Budget erh\u00f6hen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/gestion-2\/2023-11-07\/80-prozent-der-it-fuehrungskraefte-wollen-ki-budget-erhoehen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"80 Prozent der IT-F\u00fchrungskr\u00e4fte wollen KI-Budget erh\u00f6hen\" \/>\n<meta property=\"og:description\" content=\"Zendesk Umfrage: IT-F\u00fchrungskr\u00e4fte \u00fcberdenken nach Jahren ihre Strategien, 80 Prozent wollen KI-Budget erh\u00f6hen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/gestion-2\/2023-11-07\/80-prozent-der-it-fuehrungskraefte-wollen-ki-budget-erhoehen\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T13:12:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/Zendesk-Studie_Bild1_ps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"465\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adelisa Kalajdzini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"80 Prozent der IT-F\u00fchrungskr\u00e4fte wollen KI-Budget erh\u00f6hen\" \/>\n<meta name=\"twitter:description\" content=\"#Zendesk Umfrage: #IT-F\u00fchrungskr\u00e4fte \u00fcberdenken nach Jahren ihre Strategien, 80 Prozent wollen #KI-Budget erh\u00f6hen.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/Zendesk-Studie_Bild1_ps.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2023-11-07\\\/80-prozent-der-it-fuehrungskraefte-wollen-ki-budget-erhoehen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2023-11-07\\\/80-prozent-der-it-fuehrungskraefte-wollen-ki-budget-erhoehen\\\/\"},\"author\":{\"name\":\"Adelisa Kalajdzini\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/2e1314a2172123f874db408d8911d3f3\"},\"headline\":\"80 Prozent der IT-F\u00fchrungskr\u00e4fte wollen KI-Budget erh\u00f6hen\",\"datePublished\":\"2023-11-07T13:12:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2023-11-07\\\/80-prozent-der-it-fuehrungskraefte-wollen-ki-budget-erhoehen\\\/\"},\"wordCount\":433,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2023-11-07\\\/80-prozent-der-it-fuehrungskraefte-wollen-ki-budget-erhoehen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Zendesk-Studie_Bild1_ps.jpg\",\"keywords\":[\"Digitalisierung\",\"IT\",\"Management\",\"Management und Unternehmensf\u00fchrung\",\"Umfrage\"],\"articleSection\":[\"MANAGEMENT\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2023-11-07\\\/80-prozent-der-it-fuehrungskraefte-wollen-ki-budget-erhoehen\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/management\\\/2023-11-07\\\/80-prozent-der-it-fuehrungskraefte-wollen-ki-budget-erhoehen\\\/\",\"name\":\"80 Prozent der IT-F\u00fchrungskr\u00e4fte wollen KI-Budget erh\u00f6hen - 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