{"id":23266,"date":"2023-11-20T14:05:57","date_gmt":"2023-11-20T13:05:57","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=23266"},"modified":"2023-11-23T13:51:39","modified_gmt":"2023-11-23T12:51:39","slug":"75-aller-potenziellen-kandidaten-sind-passivsuchend","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/human-resources\/2023-11-20\/75-aller-potenziellen-kandidaten-sind-passivsuchend\/","title":{"rendered":"75% de tous les candidats potentiels sont en recherche passive"},"content":{"rendered":"<figure id=\"attachment_23267\" aria-describedby=\"caption-attachment-23267\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23267\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/brandaktuell_Bild1_ps.jpg\" alt=\"\" width=\"680\" height=\"680\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/brandaktuell_Bild1_ps.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/brandaktuell_Bild1_ps-150x150.jpg 150w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/brandaktuell_Bild1_ps-12x12.jpg 12w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/brandaktuell_Bild1_ps-300x300.jpg 300w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/brandaktuell_Bild1_ps-350x350.jpg 350w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2023\/11\/brandaktuell_Bild1_ps-250x250.jpg 250w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-23267\" class=\"wp-caption-text\">Recrutement moderne via les m\u00e9dias sociaux avec brandAktuell. (Image : www.brand-aktuell.ch)<\/figcaption><\/figure>\n<p>Ceux qui recherchent activement un nouvel emploi s'inscrivent sur les plateformes d'offres d'emploi correspondantes. \"Mais qui cherche encore activement un emploi aujourd'hui ?\", demande Devin Betschart, cofondateur de brandAktuell. \"Trois quarts des personnes actives sont en recherche passive. Cela signifie qu'elles ne cherchent pas activement un emploi, mais qu'elles postulent si elles rencontrent une offre qui leur convient\". Et o\u00f9 les gens rencontrent-ils des choses int\u00e9ressantes de nos jours ? C'est vrai, sur les m\u00e9dias sociaux.<\/p>\n<h3><strong>Recruter via les m\u00e9dias sociaux<\/strong><\/h3>\n<p>Le recrutement moderne passe aujourd'hui par les m\u00e9dias sociaux, les jeunes entrepreneurs Aaron auf der Maur et Devin Betschart en sont convaincus. En Suisse, environ 7,3 millions de personnes utilisent les m\u00e9dias sociaux - une chance \u00e9norme pour brandAktuell. \"La plupart des gens passent des heures sur les m\u00e9dias sociaux\", explique Aaron auf der Maur. \"S'ils y tombent sur un post ou un profil d'employeur qui les interpelle, il y a de fortes chances qu'ils postulent \u00e9galement ou qu'ils gardent un souvenir positif de l'employeur\".<\/p>\n<h3><strong>Trouver avec succ\u00e8s le personnel ad\u00e9quat<\/strong><\/h3>\n<p>D\u00e8s que les entreprises se pr\u00e9sentent comme des employeurs attractifs sur les m\u00e9dias sociaux et qu'elles y attirent l'attention sur leurs postes vacants, elles multiplient leurs chances de trouver les candidats ad\u00e9quats. \"Nos clients peuvent parfois augmenter le succ\u00e8s de leur recherche d'emploi de 5000% - pour 2 candidatures via des annonces en ligne traditionnelles, 102 candidatures ont \u00e9t\u00e9 envoy\u00e9es via les m\u00e9dias sociaux\", raconte Devin Betschart. En moyenne, une offre d'emploi sur les m\u00e9dias sociaux g\u00e9n\u00e8re 71 candidatures.<\/p>\n<h3><strong>Des outils modernes pour des r\u00e9sultats mesurables<\/strong><\/h3>\n<p>Gr\u00e2ce \u00e0 l'Employer Branding, brandAktuell aide ses clients \u00e0 construire une marque employeur forte et \u00e0 se positionner en tant qu'employeur attractif - ces valeurs et les postes vacants sont ensuite transmis aux candidats potentiels via le Social Recruiting. Chez brandAktuell, tout est produit en interne. Gr\u00e2ce \u00e0 ce principe, Aaron et Devin et leur \u00e9quipe ont d\u00e9j\u00e0 pu acqu\u00e9rir plus de 110 clients et g\u00e9n\u00e9rer plus de 9'000 candidatures. \"Nous aidons nos clients \u00e0 faire en sorte que leurs offres d'emploi soient vues par les bonnes personnes qualifi\u00e9es et qu'ils puissent pourvoir leurs postes \u00e0 long terme\", r\u00e9sume Aaron auf der Maur en une phrase la jeune entreprise.<\/p>\n<p><em>Source : <a href=\"https:\/\/brand-aktuell.ch\/\">www.brand-aktuell.ch\u00a0<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>En Suisse, 7,3 millions de personnes utilisent les m\u00e9dias sociaux - et pas seulement pour se divertir. De plus en plus de personnes trouvent leur nouvel emploi via les m\u00e9dias sociaux. Les offres d'emploi sur les m\u00e9dias sociaux g\u00e9n\u00e8rent en moyenne 71 candidatures - ce chiffre \u00e9lev\u00e9 montre que des personnes qui ne cherchent pas activement sont \u00e9galement contact\u00e9es. La jeune entreprise brandAktuell s'est donn\u00e9 pour mission de permettre aux entreprises de trouver ces personnes et donc les talents qualifi\u00e9s pour leurs postes vacants. <\/p>","protected":false},"author":58,"featured_media":23267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Kandidaten","_yoast_wpseo_metadesc":"7.3 Millionen Menschen benutzen in der Schweiz Social Media und immer mehr Menschen finden ihren neuen Job via Social Media.","articlekey":"","footnotes":""},"categories":[579],"tags":[3634,424,438,453,492],"class_list":["post-23266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-human-resources","tag-jungunternehmen","tag-schweiz","tag-social-media","tag-stellensuche","tag-unternehmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>75% aller potenziellen Kandidaten sind passivsuchend - 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