{"id":25397,"date":"2024-02-27T13:03:03","date_gmt":"2024-02-27T12:03:03","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=25397"},"modified":"2024-02-27T11:03:24","modified_gmt":"2024-02-27T10:03:24","slug":"cookie-banner-strategie-neu-gedacht","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/","title":{"rendered":"Strat\u00e9gie de banni\u00e8re de cookie repens\u00e9e"},"content":{"rendered":"<figure id=\"attachment_25398\" aria-describedby=\"caption-attachment-25398\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25398\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps.jpg\" alt=\"\" width=\"680\" height=\"629\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps-13x12.jpg 13w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps-324x300.jpg 324w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps-378x350.jpg 378w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25398\" class=\"wp-caption-text\">(Image : www.elaboratum.ch)<\/figcaption><\/figure>\n<h3><strong>Le r\u00f4le des \u00e9motions dans le cookie consent : une cl\u00e9 pour le succ\u00e8s de l'entreprise<\/strong><\/h3>\n<p>L'acceptation d\u00e9cisive des banni\u00e8res de cookies, qui contribue en fin de compte au succ\u00e8s de l'entreprise, d\u00e9pend de sentiments positifs chez les utilisateurs. Celles-ci peuvent \u00eatre provoqu\u00e9es consciemment par des \u00e9l\u00e9ments du Behavioral Design. C'est ce qui ressort d'une \u00e9tude r\u00e9cente de la soci\u00e9t\u00e9 de conseil num\u00e9rique elaboratum suisse. Par exemple, si une banni\u00e8re est con\u00e7ue selon les principes \"Fun\" ou \"Trust\", les chances d'accepter les cookies sont plus \u00e9lev\u00e9es. Si les banni\u00e8res de cookies sont habilement con\u00e7ues, l'exp\u00e9rience client positive qui en r\u00e9sulte offre une chance de renforcer la relation et la confiance avec le client. Les liens \u00e9motionnels, par exemple, favorisent les achats r\u00e9p\u00e9t\u00e9s en cr\u00e9ant une relation approfondie entre les clients et l'entreprise. \u00a0<\/p>\n<h3><strong>Les \u00e9motions positives augmentent l'acceptation des banni\u00e8res de cookie<\/strong><\/h3>\n<p>Afin de sensibiliser les entreprises \u00e0 l'importance d'une strat\u00e9gie prometteuse en mati\u00e8re de banni\u00e8res de cookies et de montrer les possibilit\u00e9s d'influencer le clic des utilisateurs sur \"Accepter\" les banni\u00e8res de cookies, elaboratum a r\u00e9sum\u00e9 les r\u00e9sultats de l'enqu\u00eate dans un nouveau livre blanc sur le th\u00e8me Customer Research\/Emotion Tracking. Les auteures Vanessa Sch\u00e4r et Dr. Astrid Junghans y d\u00e9montrent que les \u00e9motions positives associ\u00e9es aux banni\u00e8res de cookies peuvent augmenter leur acceptation. Elles expliquent comment ces r\u00e9actions implicites peuvent \u00eatre mesur\u00e9es par des m\u00e9thodes neuro-analytiques et quels conseils peuvent en \u00eatre d\u00e9duits pour la strat\u00e9gie des banni\u00e8res de cookies.<\/p>\n<figure id=\"attachment_25400\" aria-describedby=\"caption-attachment-25400\" style=\"width: 680px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25400 size-full\" src=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum-Bild-2_ps.jpg\" alt=\"\" width=\"680\" height=\"338\" srcset=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum-Bild-2_ps.jpg 680w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum-Bild-2_ps-18x9.jpg 18w, https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum-Bild-2_ps-375x186.jpg 375w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><figcaption id=\"caption-attachment-25400\" class=\"wp-caption-text\">Auteures du livre blanc sur le th\u00e8me Customer Research\/Emotion Tracking - Vanessa Sch\u00e4r et Dr. Astrid Junghans. (Image : www.elaboratum.ch)<\/figcaption><\/figure>\n<h3><strong>Le bon cookie banner in a Nutshell\u00a0 <\/strong><\/h3>\n<p>Sur la base des r\u00e9sultats de l'enqu\u00eate, elaboratum donne de pr\u00e9cieuses indications sur la conception optimale et le placement temporel de la banni\u00e8re de cookie, qui s'adressent aux besoins des clients. Ces r\u00e9flexions strat\u00e9giques sur les banni\u00e8res de cookies jouent un r\u00f4le non n\u00e9gligeable dans la construction de la connaissance client : Une mauvaise approche de la banni\u00e8re de cookies peut conduire les utilisateurs \u00e0 refuser tous les cookies. Pour les entreprises, cela rendrait impossible le suivi de l'activit\u00e9 des utilisateurs sur leurs sites Web.<\/p>\n<p><em>Source : <a href=\"http:\/\/www.elaboratum.ch\">www.elaboratum.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c0 une \u00e9poque o\u00f9 les donn\u00e9es risquent de se rar\u00e9fier, les first party cookies et donc le cookie consent prennent de plus en plus d'importance. Le consentement des utilisateurs \u00e0 l'utilisation de cookies est la cl\u00e9 de toutes les mesures ax\u00e9es sur les donn\u00e9es dans le monde num\u00e9rique. Les entreprises doivent prioriser et concevoir leur strat\u00e9gie de banni\u00e8res de cookies en cons\u00e9quence.<\/p>","protected":false},"author":58,"featured_media":25398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Cookie-Banner","_yoast_wpseo_metadesc":"In Zeiten drohender Datenknappheit gewinnen First Party Cookies und somit der Cookie Consent immer gr\u00f6ssere Bedeutung.","articlekey":"","footnotes":""},"categories":[29],"tags":[3270,156,339,492],"class_list":["post-25397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-cookies","tag-digitalisierung","tag-marketing","tag-unternehmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cookie-Banner-Strategie neu gedacht - Organisator<\/title>\n<meta name=\"description\" content=\"In Zeiten drohender Datenknappheit gewinnen First Party Cookies und somit der Cookie Consent immer gr\u00f6ssere Bedeutung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cookie-Banner-Strategie neu gedacht\" \/>\n<meta property=\"og:description\" content=\"In Zeiten drohender Datenknappheit gewinnen First Party Cookies und somit der Cookie Consent immer gr\u00f6ssere Bedeutung.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-27T12:03:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adelisa Kalajdzini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Cookie-Banner-Strategie neu gedacht\" \/>\n<meta name=\"twitter:description\" content=\"In Zeiten drohender #Datenknappheit gewinnen First Party Cookies und somit der #Cookie #Consent immer gr\u00f6ssere #Bedeutung.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/\"},\"author\":{\"name\":\"Adelisa Kalajdzini\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/2e1314a2172123f874db408d8911d3f3\"},\"headline\":\"Cookie-Banner-Strategie neu gedacht\",\"datePublished\":\"2024-02-27T12:03:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/\"},\"wordCount\":345,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Elaboratum_Bild1_ps.jpg\",\"keywords\":[\"Cookies\",\"Digitalisierung\",\"Marketing\",\"Unternehmen\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/\",\"name\":\"Cookie-Banner-Strategie neu gedacht - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Elaboratum_Bild1_ps.jpg\",\"datePublished\":\"2024-02-27T12:03:03+00:00\",\"description\":\"In Zeiten drohender Datenknappheit gewinnen First Party Cookies und somit der Cookie Consent immer gr\u00f6ssere Bedeutung.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Elaboratum_Bild1_ps.jpg\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Elaboratum_Bild1_ps.jpg\",\"width\":680,\"height\":629,\"caption\":\"(Bild: www.elaboratum.ch)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-02-27\\\/cookie-banner-strategie-neu-gedacht\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cookie-Banner-Strategie neu gedacht\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/2e1314a2172123f874db408d8911d3f3\",\"name\":\"Adelisa Kalajdzini\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09a397c22ac58cad6f160ee8306348599df9df58a8ede73696226897b9fa4b24?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09a397c22ac58cad6f160ee8306348599df9df58a8ede73696226897b9fa4b24?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09a397c22ac58cad6f160ee8306348599df9df58a8ede73696226897b9fa4b24?s=96&d=mm&r=g\",\"caption\":\"Adelisa Kalajdzini\"},\"url\":\"https:\\\/\\\/www.organisator.ch\\\/fr\\\/author\\\/adelisa-kalajdzini\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strat\u00e9gie de banni\u00e8re de cookie repens\u00e9e - Organisateur","description":"A une \u00e9poque o\u00f9 les donn\u00e9es risquent de se rar\u00e9fier, les first party cookies et donc le cookie consent prennent de plus en plus d'importance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/","og_locale":"fr_FR","og_type":"article","og_title":"Cookie-Banner-Strategie neu gedacht","og_description":"In Zeiten drohender Datenknappheit gewinnen First Party Cookies und somit der Cookie Consent immer gr\u00f6ssere Bedeutung.","og_url":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2024-02-27T12:03:03+00:00","og_image":[{"width":680,"height":629,"url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps.jpg","type":"image\/jpeg"}],"author":"Adelisa Kalajdzini","twitter_card":"summary_large_image","twitter_title":"Cookie-Banner-Strategie neu gedacht","twitter_description":"In Zeiten drohender #Datenknappheit gewinnen First Party Cookies und somit der #Cookie #Consent immer gr\u00f6ssere #Bedeutung.","twitter_image":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps.jpg","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/"},"author":{"name":"Adelisa Kalajdzini","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/2e1314a2172123f874db408d8911d3f3"},"headline":"Cookie-Banner-Strategie neu gedacht","datePublished":"2024-02-27T12:03:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/"},"wordCount":345,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps.jpg","keywords":["Cookies","Digitalisierung","Marketing","Unternehmen"],"articleSection":["MARKETING"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/","url":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/","name":"Strat\u00e9gie de banni\u00e8re de cookie repens\u00e9e - Organisateur","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/#primaryimage"},"thumbnailUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps.jpg","datePublished":"2024-02-27T12:03:03+00:00","description":"A une \u00e9poque o\u00f9 les donn\u00e9es risquent de se rar\u00e9fier, les first party cookies et donc le cookie consent prennent de plus en plus d'importance.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/#primaryimage","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps.jpg","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/02\/Elaboratum_Bild1_ps.jpg","width":680,"height":629,"caption":"(Bild: www.elaboratum.ch)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2024-02-27\/cookie-banner-strategie-neu-gedacht\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Cookie-Banner-Strategie neu gedacht"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organisateur","description":"Comp\u00e9tence et comp\u00e9tence. Proches de la pratique. L'ORGANISATEUR pr\u00e9pare 10 num\u00e9ros par an sur les th\u00e8mes essentiels pour les dirigeants de PME.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organisateur","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/2e1314a2172123f874db408d8911d3f3","name":"Adelisa Kalajdzini","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/09a397c22ac58cad6f160ee8306348599df9df58a8ede73696226897b9fa4b24?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/09a397c22ac58cad6f160ee8306348599df9df58a8ede73696226897b9fa4b24?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09a397c22ac58cad6f160ee8306348599df9df58a8ede73696226897b9fa4b24?s=96&d=mm&r=g","caption":"Adelisa Kalajdzini"},"url":"https:\/\/www.organisator.ch\/fr\/author\/adelisa-kalajdzini\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/25397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/comments?post=25397"}],"version-history":[{"count":6,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/25397\/revisions"}],"predecessor-version":[{"id":25443,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/25397\/revisions\/25443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/media\/25398"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/media?parent=25397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/categories?post=25397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/tags?post=25397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}