{"id":25543,"date":"2024-02-29T16:21:19","date_gmt":"2024-02-29T15:21:19","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=211296"},"modified":"2024-11-11T15:41:44","modified_gmt":"2024-11-11T14:41:44","slug":"dachcom-gestaltet-markenauftritt-fuer-lep","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-02-29\/dachcom-gestaltet-markenauftritt-fuer-lep\/","title":{"rendered":"Dachcom cr\u00e9e une identit\u00e9 de marque pour LEP"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-211297 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/01-Dachcom_LEP_Artikel_Header-scaled.jpg\" alt=\"Sant\u00e9 publique\" width=\"1400\" height=\"788\" \/><\/p>\r\n<p>LEP prend de plus en plus d'importance en tant que m\u00e9thode de documentation et d'\u00e9valuation structur\u00e9e et interdisciplinaire des prestations dans le domaine de la sant\u00e9, non seulement dans les pays germanophones, mais aussi en Europe et au-del\u00e0. L'\u00e9ventail des prestations de LEP ne cesse de se d\u00e9velopper. Afin de r\u00e9pondre \u00e0 la vision ambitieuse de l'avenir et aux objectifs d'expansion de l'entreprise, l'ensemble de l'image de marque de Dachcom a \u00e9t\u00e9 r\u00e9organis\u00e9.<\/p>\r\n<p>Sur la base d'un processus strat\u00e9gique bien fond\u00e9, Dachcom a aid\u00e9 LEP \u00e0 se positionner comme fournisseur de solutions num\u00e9riques et comme \"langage de la num\u00e9risation dans le secteur de la sant\u00e9\". Le nouveau slogan doit exprimer la revendication de leadership et l'importance de LEP pour l'ensemble du secteur de la sant\u00e9. Il en va de m\u00eame pour les diff\u00e9rents messages cl\u00e9s concis. LEP est la langue des soignants, la langue des \u00e9tablissements de sant\u00e9, la langue des donn\u00e9es, la langue de la qualit\u00e9.<\/p>\r\n<p>L'id\u00e9e conceptuelle a \u00e9t\u00e9 emball\u00e9e dans une pr\u00e9sentation visuelle concise avec un nouveau logo de marque, une typographie autonome, des couleurs marquantes, des images authentiques et un \u00e9l\u00e9ment de bulle tectonique accrocheur qui renvoie \u00e0 l'id\u00e9e de la langue.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-211298\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/02-Dachcom_LEP_Marke_vorher_nachher-scaled.jpg\" alt=\"\" width=\"1400\" height=\"788\" \/><\/p>\r\n<p>Dans le cadre du rebranding, le site internet <a href=\"http:\/\/www.lep.ch\/\" rel=\"noopener\">Lep.ch<\/a> a \u00e9t\u00e9 enti\u00e8rement remani\u00e9 sur le plan visuel, structurel et du contenu. Une exp\u00e9rience utilisateur optimis\u00e9e, une architecture de l'information bien pens\u00e9e et des \u00e9l\u00e9ments de corporate design frais doivent assurer une image d'ensemble coh\u00e9rente. Les services tels que les formations, l'apprentissage en ligne, les s\u00e9minaires et les vid\u00e9os de connaissances sont regroup\u00e9s de mani\u00e8re pro\u00e9minente dans un domaine sp\u00e9cifique. Gr\u00e2ce \u00e0 la technologie Pimcore, les contenus pourront \u00eatre \u00e9largis de mani\u00e8re flexible \u00e0 l'avenir. La pr\u00e9sence informative sur Internet doit rendre tangible en ligne le langage de la num\u00e9risation dans le secteur de la sant\u00e9 et permettre \u00e0 LEP de se d\u00e9marquer clairement de son environnement de march\u00e9.<\/p>\r\n<p>En outre, la nouvelle image de marque de LEP sera utilis\u00e9e sur des \u00e9l\u00e9ments de salon et d'images anim\u00e9es, des brochures, des imprim\u00e9s commerciaux, des contenus de m\u00e9dias sociaux et des mesures de marketing en ligne.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/04-Dachcom_LEP_Messestand-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/04-Dachcom_LEP_Messestand-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/05-Dachcom_LEP_Branding_01-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/05-Dachcom_LEP_Branding_01-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/06-Dachcom_LEP_Branding_02-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/06-Dachcom_LEP_Branding_02-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/07-Dachcom_LEP_Branding_03-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/07-Dachcom_LEP_Branding_03-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/08-Dachcom_LEP_Branding_04-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/08-Dachcom_LEP_Branding_04-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/09-Dachcom_LEP_Branding_05-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/09-Dachcom_LEP_Branding_05-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/10-Dachcom_LEP_Web_01-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/10-Dachcom_LEP_Web_01-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/11-Dachcom_LEP_Web_02-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/11-Dachcom_LEP_Web_02-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/12-Dachcom_LEP_Web_mobile-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/12-Dachcom_LEP_Web_mobile-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/14-Dachcom_LEP_Visit-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/14-Dachcom_LEP_Visit-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/13-Dachcom_LEP_Dokumentation_01-scaled.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/02\/13-Dachcom_LEP_Dokumentation_01-scaled.jpg\" alt=\"\" width=\"1300\" height=\"732\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>LEP permet une documentation uniforme des prestations dans le secteur de la sant\u00e9. Dachcom a d\u00e9velopp\u00e9 pour l'entreprise la nouvelle image de marque et la plateforme web.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Gesundheitswesen","_yoast_wpseo_metadesc":"LEP positioniert sich als \"Sprache der Digitalisierung\" im Gesundheitswesen. Neuer Markenauftritt und optimierte Website.","articlekey":"","footnotes":""},"categories":[29],"tags":[2646,2617],"class_list":["post-25543","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dachcom","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dachcom gestaltet Markenauftritt f\u00fcr LEP - Organisator<\/title>\n<meta name=\"description\" content=\"LEP positioniert sich als &quot;Sprache der Digitalisierung&quot; im Gesundheitswesen. 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