{"id":25724,"date":"2024-03-07T09:39:50","date_gmt":"2024-03-07T08:39:50","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=211601"},"modified":"2024-11-11T10:44:47","modified_gmt":"2024-11-11T09:44:47","slug":"so-bewirbt-brinkertlueck-das-neue-album-der-baba-shrimps-2","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-03-07\/so-bewirbt-brinkertlueck-das-neue-album-der-baba-shrimps-2\/","title":{"rendered":"Voici comment Brinkertl\u00fcck fait la promotion du nouvel album des Baba Shrimps"},"content":{"rendered":"<p><img class=\"alignnone wp-image-211602 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Baba.jpg\" alt=\"Baba crevettes \" width=\"1200\" height=\"669\" \/>Le groupe suisse Baba Shrimps a sorti un nouvel album vendredi dernier - et l'a accompagn\u00e9 d'une spectaculaire action de gu\u00e9rilla marketing : Mis en sc\u00e8ne par Brinkertl\u00fcck, des affiches sp\u00e9ciales ont \u00e9t\u00e9 placard\u00e9es dans diff\u00e9rentes villes de Suisse, offrant aux passants la possibilit\u00e9 d'arracher des billets ou des bons pour des T-shirts, comme sur un tableau d'affichage. Une id\u00e9e destin\u00e9e \u00e0 souligner la proximit\u00e9 du groupe avec ses fans.<\/p>\r\n<p>Avec sa musique, le groupe a non seulement r\u00e9ussi \u00e0 enthousiasmer le public, mais aussi \u00e0 inciter trois des sept conseillers f\u00e9d\u00e9raux \u00e0 danser spontan\u00e9ment. Un moment qui a permis de fusionner les fronti\u00e8res entre l'art et la politique et qui a fait danser le c\u0153ur des spectateurs.<\/p>","protected":false},"excerpt":{"rendered":"<p>Des affiches comme un tableau noir : Brinkertl\u00fcck et le groupe Baba Shrimps ont imagin\u00e9 une action particuli\u00e8re pour la sortie de leur nouvel album.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Baba Shrimps","_yoast_wpseo_metadesc":"Baba Shrimps: Neues Album und kreative Guerilla-Marketing-Aktion. Fans begeistert, sogar Bundesr\u00e4te tanzen.","articlekey":"","footnotes":""},"categories":[29],"tags":[3021,339,4136],"class_list":["post-25724","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brinkertlueck-creatives","tag-marketing","tag-out-of-home"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>So bewirbt Brinkertl\u00fcck das neue Album der Baba Shrimps - Organisator<\/title>\n<meta name=\"description\" content=\"Baba Shrimps: Neues Album und kreative Guerilla-Marketing-Aktion. 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