{"id":25728,"date":"2024-03-07T10:19:27","date_gmt":"2024-03-07T09:19:27","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=211618"},"modified":"2024-11-11T10:43:38","modified_gmt":"2024-11-11T09:43:38","slug":"vier-buecher-die-sie-interessieren-koennten-26","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-03-07\/vier-buecher-die-sie-interessieren-koennten-26\/","title":{"rendered":"Quatre livres qui pourraient vous int\u00e9resser"},"content":{"rendered":"<p><strong><img class=\"alignnone wp-image-211623 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Kopie-von-Design-ohne-Titel4.jpg\" alt=\"Critiques de livres au printemps\" width=\"1024\" height=\"768\" \/>Le go\u00fbt des responsabilit\u00e9s<\/strong><\/p>\r\n<p><em>Une plus grande satisfaction. Une force mentale accrue. De meilleurs r\u00e9sultats.<\/em><\/p>\r\n<ul>\r\n\t<li>Auteur : Boris Grundl<\/li>\r\n\t<li>Maison d'\u00e9dition : Ullstein Verlag, 2023<\/li>\r\n\t<li>Pages : 288<\/li>\r\n\t<li>ISBN : 9783430210911<\/li>\r\n<\/ul>\r\n<p>Pour de nombreuses personnes, la responsabilit\u00e9 a une connotation n\u00e9gative. Ils l'associent \u00e0 la culpabilit\u00e9 et la consid\u00e8rent comme un fardeau. Boris Grundl voit les choses diff\u00e9remment. Pour lui, la responsabilit\u00e9 est un moyen de vivre de mani\u00e8re autod\u00e9termin\u00e9e, de d\u00e9velopper sa clart\u00e9 mentale et sa force et d'aborder les probl\u00e8mes avec joie et \u00e9nergie. En s'appuyant sur sa propre histoire de vie ainsi que sur des exemples tir\u00e9s de sa pratique de conseiller, il montre comment il est possible de prendre ses responsabilit\u00e9s : pour sa propre perception, sa propre vie ou m\u00eame son entreprise. Une lecture stimulante pour tous ceux qui ont parfois du mal \u00e0 voir la responsabilit\u00e9 de mani\u00e8re positive.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-211619\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Kopie-von-Design-ohne-Titel2.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\r\n<p><strong>Le marketing des m\u00e9dias sociaux pour les nuls<\/strong><\/p>\r\n<ul>\r\n\t<li>Auteur : Gero Pfl\u00fcger<\/li>\r\n\t<li>Maison d'\u00e9dition : Wiley-VCH, 2024<\/li>\r\n\t<li>Pages : 424<\/li>\r\n\t<li>ISBN : 9783527721672<\/li>\r\n<\/ul>\r\n<p>D'un point de vue historique, les m\u00e9dias sociaux sont encore un ph\u00e9nom\u00e8ne assez r\u00e9cent. Mais pour agir de mani\u00e8re professionnelle dans ce domaine, il faut d\u00e9sormais disposer de comp\u00e9tences vari\u00e9es. Gero Pfl\u00fcger les d\u00e9crit dans son livre tr\u00e8s complet, sans se r\u00e9p\u00e9ter. Vu l'\u00e9volution rapide de la mati\u00e8re, l'actualit\u00e9 est un d\u00e9fi. L'auteur y r\u00e9pond, m\u00eame si le spectaculaire d\u00e9sastre des m\u00e9dias sociaux de la marque Budweiser Light, survenu en 2023, n'est pas mentionn\u00e9. Il n'en reste pas moins que ce titre est un ouvrage de r\u00e9f\u00e9rence et d'apprentissage solide pour les sp\u00e9cialistes des m\u00e9dias sociaux.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-211621\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Kopie-von-Design-ohne-Titel.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>\r\n<p><strong>La cr\u00e9ation d'entreprise pour les nuls<\/strong><\/p>\r\n<ul>\r\n\t<li>Auteur : Steffi Sammet et Stefan Schwartz<\/li>\r\n\t<li>Maison d'\u00e9dition : Wiley-VCH, 2024<\/li>\r\n\t<li>Pages : 384<\/li>\r\n\t<li>ISBN : 9783527720477<\/li>\r\n<\/ul>\r\n<p>Il n'est pas possible de faire beaucoup plus en un seul guide : Ce guide de la s\u00e9rie Pour les nuls couvre tout ce \u00e0 quoi il faut penser lors de la cr\u00e9ation d'une entreprise. Sans faille et facile \u00e0 lire : le d\u00e9roulement complet d'une cr\u00e9ation d'entreprise, expliqu\u00e9 \u00e9tape par \u00e9tape et de mani\u00e8re tr\u00e8s compr\u00e9hensible, de la premi\u00e8re id\u00e9e \u00e0 la mise au point du mod\u00e8le d'entreprise au cours de la deuxi\u00e8me ann\u00e9e. Le livre est structur\u00e9 de mani\u00e8re claire, avec de nombreux exemples et check-lists. Une recommandation claire pour tous ceux qui souhaitent devenir leur propre patron.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-211620\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Kopie-von-Design-ohne-Titel1.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><strong>Cancel Culture Transfer<\/strong><\/p>\r\n<p><em>Comment une panique morale s'empare du monde<\/em><\/p>\r\n<ul>\r\n\t<li>Auteur : Adrian Daub<\/li>\r\n\t<li>Maison d'\u00e9dition : Suhrkamp Verlag, 2022<\/li>\r\n\t<li>Pages : 371<\/li>\r\n\t<li>ISBN : 9783518127940<\/li>\r\n<\/ul>\r\n<p>Si vous voulez vraiment savoir ce qui se cache derri\u00e8re le mot \u00e0 la mode Cancel-Culture, vous ne pouvez pas passer \u00e0 c\u00f4t\u00e9 de ce livre. Avec clairvoyance et pr\u00e9cision, Adrian Daub analyse le discours sur l'annulation, son origine, ses implications politiques et ses graves influences sur les m\u00e9dias et la culture du d\u00e9bat. Ce faisant, il montre comment fonctionnent les textes sur les incidents de cancellation, ce qu'ils omettent et quelles en sont les cons\u00e9quences. Un livre stimulant qui invite \u00e0 consid\u00e9rer d'autres discours de mani\u00e8re critique et surtout sobre.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-211622\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Kopie-von-Design-ohne-Titel3.jpg\" alt=\"\" width=\"1024\" height=\"768\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>En collaboration avec GetAbstract, nous vous pr\u00e9sentons quatre livres dans le domaine du marketing et de la communication. Cette fois-ci : \"Le go\u00fbt des responsabilit\u00e9s\", \"Le marketing des m\u00e9dias sociaux pour les nuls\", \"La cr\u00e9ation d'entreprise pour les nuls\" et \"Cancel Culture Transfer\".<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Buchrezensionen Fr\u00fchling","_yoast_wpseo_metadesc":"Rezensionen: 4 B\u00fccher f\u00fcr 2024. Verantwortung, Social-Media-Marketing, Existenzgr\u00fcndung und Cancel Culture im Fokus.","articlekey":"","footnotes":""},"categories":[29],"tags":[2624,2625,339],"class_list":["post-25728","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-getabstract","tag-lesetipps","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vier B\u00fccher, die Sie interessieren k\u00f6nnten - Organisator<\/title>\n<meta name=\"description\" content=\"Rezensionen: 4 B\u00fccher f\u00fcr 2024. 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