{"id":25768,"date":"2024-03-08T08:30:32","date_gmt":"2024-03-08T07:30:32","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=211658"},"modified":"2024-11-11T10:37:45","modified_gmt":"2024-11-11T09:37:45","slug":"metzger-rottmann-buerge-realisiert-frischen-auftritt-fuer-knutwiler","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-03-08\/metzger-rottmann-buerge-realisiert-frischen-auftritt-fuer-knutwiler\/","title":{"rendered":"Le boucher Rottmann B\u00fcrge r\u00e9alise une image fra\u00eeche pour Knutwiler"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-211664 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Knutwiler_MM_TITELBILD.jpg\" alt=\"Eau min\u00e9rale Knutwiler\" width=\"940\" height=\"600\" \/><\/p>\r\n<p>Depuis plus de 560 ans d\u00e9j\u00e0, de l'eau min\u00e9rale pure jaillit de la source de Bad Knutwil. Avec la nouvelle pr\u00e9sentation de la marque, Knutwiler entre dans une nouvelle \u00e8re, plus r\u00e9duite, plus moderne, plus fra\u00eeche - et pourtant famili\u00e8re. Dans le cadre de la nouvelle pr\u00e9sentation, MRB a con\u00e7u un nouveau logo et actualis\u00e9 l'image de tous les produits.<\/p>\r\n<p>Pendant les deux ans qu'a dur\u00e9 le processus, le nouveau design, proche de la strat\u00e9gie de marque de Knutwiler, a \u00e9t\u00e9 con\u00e7u pour pr\u00e9server les valeurs cl\u00e9s de l'entreprise familiale. Knutwiler se positionne comme une eau min\u00e9rale du c\u0153ur de la Suisse, synonyme de qualit\u00e9, de familiarit\u00e9 et de durabilit\u00e9.<\/p>\r\n<p>La nouvelle pr\u00e9sentation de la marque est r\u00e9duite afin de cr\u00e9er de la transparence et de para\u00eetre plus moderne et plus s\u00fbre d'elle. Avec ce nouveau design, Knutwiler veut en outre clarifier son engagement en faveur d'une croissance durable et place l'eau min\u00e9rale au centre de l'attention en tant que pr\u00e9cieux produit naturel et crit\u00e8re de diff\u00e9renciation. L'identit\u00e9 de la marque est renforc\u00e9e par ce design, la marque ombrelle \u00e9tant \u00e0 l'avenir pr\u00e9sent\u00e9e de mani\u00e8re encore plus pro\u00e9minente pour tous les produits afin de souligner leur sp\u00e9cificit\u00e9.<\/p>\r\n<p>Le nouveau design sera appliqu\u00e9 \u00e0 un total de 47 produits Knutwiler et sera \u00e9galement visible dans toutes les futures mesures de communication.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-211659\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Knutwiler_MM2.jpg\" alt=\"\" width=\"940\" height=\"600\" \/> <img class=\"aligncenter size-full wp-image-211660\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Knutwiler_MM3.jpg\" alt=\"\" width=\"940\" height=\"600\" \/> <img class=\"aligncenter size-full wp-image-211661\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Knutwiler_MM4.jpg\" alt=\"\" width=\"940\" height=\"600\" \/> <img class=\"aligncenter size-full wp-image-211662\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Knutwiler_MM5.jpg\" alt=\"\" width=\"940\" height=\"600\" \/> <img class=\"aligncenter size-full wp-image-211663\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Knutwiler_MM6.jpg\" alt=\"\" width=\"940\" height=\"600\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Mineralquelle Bad Knutwil<\/strong>: Stefan Suter (CEO), Linda Schwenk (Direction Marketing), Marion Walther (Brand Manager). <strong>Responsable chez Metzger Rottmann B\u00fcrge Partner :<\/strong> Silvan Metzger (CEO), Roman Steinacher (conseil), Frederick Rossmann, Conny Eiwanger (cr\u00e9ation), Fabian Zahner (texte), Bruno Breitenmoser, Ursula Trottmann, Giacomo Wyss (r\u00e9alisation et production).<\/p>","protected":false},"excerpt":{"rendered":"<p>Pour la source min\u00e9rale Bad Knutwil, l'agence zurichoise Metzger Rottmann B\u00fcrge a r\u00e9alis\u00e9 la nouvelle image de marque de l'eau min\u00e9rale de Suisse centrale.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Knutwiler Mineralwasser","_yoast_wpseo_metadesc":"Knutwiler: Modernes, reduziertes Rebranding. Mineralwasser aus der Schweiz f\u00fcr Qualit\u00e4t, Vertrautheit und Nachhaltigkeit.","articlekey":"","footnotes":""},"categories":[29],"tags":[2617,4140],"class_list":["post-25768","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marken","tag-metzger-rottmann-buerge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metzger Rottmann B\u00fcrge realisiert frischen Auftritt f\u00fcr Knutwiler - Organisator<\/title>\n<meta name=\"description\" content=\"Knutwiler: Modernes, reduziertes Rebranding. 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