{"id":25854,"date":"2024-03-12T08:23:39","date_gmt":"2024-03-12T07:23:39","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=211863"},"modified":"2024-11-11T09:37:27","modified_gmt":"2024-11-11T08:37:27","slug":"festland-hat-die-marke-valida-digital-gestaerkt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-03-12\/festland-hat-die-marke-valida-digital-gestaerkt\/","title":{"rendered":"Le continent a renforc\u00e9 la marque Valida sur le plan num\u00e9rique"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-211864 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/FL_Valida_Web_00.jpg\" alt=\"Relance du site web de Valida\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Cela fait huit ans que <a href=\"https:\/\/www.valida.ch\/\" rel=\"noopener\">Valida<\/a> a proc\u00e9d\u00e9 \u00e0 une refonte compl\u00e8te de sa marque avec le continent <a href=\"https:\/\/www.werbewoche.ch\/de\/werbung\/2015-10-08\/festland-mit-v-wie-verantwortung\/\" rel=\"noopener\">(Werbewoche.ch a rapport\u00e9)<\/a>. L'\u00e9l\u00e9ment central de la pr\u00e9sentation est la marque figurative en forme de c\u0153ur. Ses deux moiti\u00e9s repr\u00e9sentent les deux points forts qui sont \u00e9galement exprim\u00e9s dans le slogan \"l'entreprise sociale\" : D'un c\u00f4t\u00e9, l'inclusion avec des prestations d'int\u00e9gration pour les personnes handicap\u00e9es. De l'autre, les entreprises avec des produits et des services pour le march\u00e9.<\/p>\r\n<p>La relance actuelle du site web de Valida, \u00e9galement r\u00e9alis\u00e9e avec Festland, doit rendre encore plus clair ce lien entre les prestations d'int\u00e9gration et de march\u00e9. La navigation principale, le concept de couleurs et la fonction interactive sur la page d'accueil sont enti\u00e8rement ax\u00e9s sur les deux domaines. Et sur de nombreuses pages, on trouve des modules de contenu en r\u00e9seau qui montrent aux utilisateurs comment l'inclusion et les entreprises sont les deux faces d'une m\u00eame m\u00e9daille.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-211865\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/FL_Valida_Web_01.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<h3><strong>Un design clair, un langage facile<\/strong><\/h3>\r\n<p>Pour Britta Jetschin, responsable marketing chez Valida, le nouveau site web apporte encore plus de clart\u00e9 dans la communication : \"Nos groupes cibles s'y retrouvent sans peine. Il y a une entr\u00e9e claire dans les deux domaines principaux, mais le passage d'un domaine \u00e0 l'autre est possible \u00e0 tout moment\". La grande part d'images anim\u00e9es contribue \u00e9galement \u00e0 l'orientation des utilisateurs. Afin de rendre l'acc\u00e8s aussi simple que possible pour tous, les pages les plus importantes peuvent en outre \u00eatre dot\u00e9es d'une fonction de recherche. <a href=\"https:\/\/www.valida.ch\/inklusion\/arbeitsformen\/arbeiten-mit-iv-rente\/?leichte-sprache\" rel=\"noopener\">Version en langue facile<\/a> peuvent \u00eatre affich\u00e9s.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-211866\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/FL_Valida_Web_03.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<h3><strong>Valida et le continent \u00e0 deux<\/strong><\/h3>\r\n<p>Comme Festland \u00e9tait d\u00e9j\u00e0 responsable du rebranding, la marque n'\u00e9tait pas un terrain inconnu pour l'agence. \"Le fait que nous ayons pu \u00e0 nouveau enthousiasmer l'\u00e9quipe Valida lors du pitch pour le relancement du site web est bien s\u00fbr une bonne chose\", d\u00e9clare Andi Ackermann de Festland. \"Nous sommes particuli\u00e8rement heureux que le CI\/CD s'av\u00e8re \u00eatre une base durable \u00e9galement pour cette \u00e9tape importante\". Gr\u00e2ce au nouveau site web, qui a \u00e9t\u00e9 r\u00e9alis\u00e9 avec Faktor Vier comme plateforme WordPress, la marque peut se d\u00e9ployer encore plus efficacement dans le monde num\u00e9rique.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-211867\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/FL_Valida_Web_02.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9sormais, la marque et le site web de Valida, une entreprise sociale de Saint-Gall, ne font plus qu'un. Le relancement de la pr\u00e9sence web, con\u00e7u par Festland, cr\u00e9e un lien parfait entre le brand design et l'UX design.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Valida Website Relaunch","_yoast_wpseo_metadesc":"Valida-Website-Relaunch: Klare Kommunikation, Inklusion und Marktleistungen im Fokus. Neues Design und einfache Navigation.","articlekey":"","footnotes":""},"categories":[29],"tags":[2626,2617,4149],"class_list":["post-25854","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-festland","tag-marken","tag-valida"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Festland hat die Marke Valida digital gest\u00e4rkt - Organisator<\/title>\n<meta name=\"description\" content=\"Valida-Website-Relaunch: Klare Kommunikation, Inklusion und Marktleistungen im Fokus. 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