{"id":26132,"date":"2024-03-26T14:16:28","date_gmt":"2024-03-26T13:16:28","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=212715"},"modified":"2024-11-11T08:46:19","modified_gmt":"2024-11-11T07:46:19","slug":"accelerom-realisiert-going-to-market-fuer-zuercher-cargo-e-bike-aloo","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-03-26\/accelerom-realisiert-going-to-market-fuer-zuercher-cargo-e-bike-aloo\/","title":{"rendered":"Accelerom r\u00e9alise le going-to-market pour le cargo e-bike zurichois Aloo"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-212718 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Bild-1_ALOO-Cargo-E-Bike-3-Bikes-Frontansicht-mit-Blaettern.jpg\" alt=\"V\u00e9los \u00e9lectriques cargos \" width=\"1200\" height=\"703\" \/><\/p>\r\n<p>Sous la marque Aloo Bikes, l'entreprise Diavelo Suisse d\u00e9veloppe, produit et distribue des cargo-e-bikes qui sont con\u00e7us \u00e0 Zurich et assembl\u00e9s en Europe. La vision d'Aloo est de contribuer \u00e0 fa\u00e7onner la mobilit\u00e9 dans les zones urbaines en d\u00e9veloppant des cargo-e-bikes innovants. Concr\u00e8tement, cela signifie faciliter le quotidien gr\u00e2ce \u00e0 des solutions de transport durables et s\u00fbres. Dans le cadre de ce projet ambitieux, Aloo a \u00e9t\u00e9 soutenu par l'entreprise de conseil zurichoise Accelerom pour la prospection du march\u00e9, de la conception \u00e0 la mise en \u0153uvre concr\u00e8te.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-212716\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Bild-5_ALOO-Cargo-E-Bike-Website.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/p>\r\n<p>Le projet a d\u00e9but\u00e9 par une analyse compl\u00e8te du march\u00e9 et de la marque, suivie d'un processus d'\u00e9laboration syst\u00e9matique afin d'\u00e9laborer la marque et son positionnement et de cr\u00e9er les bases de la raison d'\u00eatre et du contenu. Dans le cadre d'une \u00e9troite collaboration avec Accelerom, une strat\u00e9gie rigoureuse a \u00e9t\u00e9 \u00e9labor\u00e9e autour du noyau de la marque \"se d\u00e9placer plus facilement et en toute s\u00e9curit\u00e9\". Plusieurs ateliers ont permis de cr\u00e9er rapidement la marque \"Aloo\" avec des principes de mise en \u0153uvre clairs afin d'assurer une pr\u00e9sence coh\u00e9rente de la marque dans la communication et la distribution.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-212717\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Bild-6_ALOO-Cargo-E-Bike-Instagram.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>La start-up zurichoise Aloo, en collaboration avec la soci\u00e9t\u00e9 de conseil Accelerom, a proc\u00e9d\u00e9 au lancement national d'un nouveau v\u00e9lo \u00e9lectrique cargo.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Cargo-E-Bikes","_yoast_wpseo_metadesc":"Aloo Bikes: Innovatives urbanes Cargo-E-Bike, entwickelt in Z\u00fcrich, zusammengebaut in Europa. Mobilit\u00e4t sicherer und nachhaltiger.","articlekey":"","footnotes":""},"categories":[29],"tags":[3885,2617],"class_list":["post-26132","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-accelerom","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accelerom realisiert Going-to-Market f\u00fcr Z\u00fcrcher Cargo-E-Bike Aloo - Organisator<\/title>\n<meta name=\"description\" content=\"Aloo Bikes: Innovatives urbanes Cargo-E-Bike, entwickelt in Z\u00fcrich, zusammengebaut in Europa. 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