{"id":26140,"date":"2024-03-27T07:22:44","date_gmt":"2024-03-27T06:22:44","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=26140"},"modified":"2024-03-27T07:22:44","modified_gmt":"2024-03-27T06:22:44","slug":"selma-finance-mit-ki-gestuetzter-finanzberatung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/operational-excellence\/2024-03-27\/selma-finance-mit-ki-gestuetzter-finanzberatung\/","title":{"rendered":"Selma Finance et ses conseils financiers bas\u00e9s sur l'IA"},"content":{"rendered":"
\"\"
Depuis le 21 mars, Selma Finance conseille \u00e9galement ses clients \u00e0 l'aide de l'intelligence artificielle. (Image : www.depositphotos.com)<\/figcaption><\/figure>\n

Comment commencer \u00e0 investir ? Comment puis-je optimiser mon patrimoine ? Quelle part de mon \u00e9pargne puis-je investir ? Jusqu'\u00e0 pr\u00e9sent, ces questions ne pouvaient \u00eatre r\u00e9solues que dans le cadre d'un \u00e9change personnel avec des conseillers en patrimoine. D\u00e9sormais, les clients de Selma Finance peuvent s'adresser directement \u00e0 Selma AI - une intelligence artificielle (IA) qui analyse en temps r\u00e9el la situation financi\u00e8re personnelle et \u00e9labore des solutions individuelles pour les clients.<\/p>\n

L'IA au lieu de l'\u00e9change humain ?<\/strong><\/h3>\n

\"Jusqu'\u00e0 pr\u00e9sent, le conseil financier personnalis\u00e9 \u00e9tait tr\u00e8s cher en Suisse ou r\u00e9serv\u00e9 aux personnes disposant d'une grande fortune\", explique Patrik Sch\u00e4r, CEO de Selma Finance. En Suisse, le tarif horaire d'un conseiller financier varie entre 150 et 250 CHF. Gr\u00e2ce \u00e0 Selmas AI, les utilisateurs obtiennent d\u00e9sormais des r\u00e9ponses d\u00e9taill\u00e9es \u00e0 leurs questions personnelles ou \u00e0 leur situation financi\u00e8re pour une fraction des co\u00fbts habituels.<\/p>\n

Les questions tr\u00e8s complexes qui n\u00e9cessitaient jusqu'\u00e0 pr\u00e9sent des analyses d\u00e9taill\u00e9es de la situation individuelle peuvent d\u00e9sormais \u00eatre confi\u00e9es \u00e0 l'IA : \"On nous a toujours dit qu'on ne pouvait pas offrir de v\u00e9ritable conseil financier sans interaction humaine. Avec Selma AI, nous avons maintenant rendu cela possible\", explique Patrik Sch\u00e4r.<\/p>\n

\"Ces derni\u00e8res ann\u00e9es, les chevauchements entre l'homme et la machine se sont multipli\u00e9s dans le secteur financier\", poursuit M. Sch\u00e4r. L'\u00e9volution actuelle le montre : Les solutions num\u00e9riques ont le vent en poupe, car non seulement elles sont efficaces et peu co\u00fbteuses, mais certaines offrent d\u00e9j\u00e0 des strat\u00e9gies de placement individualis\u00e9es qui n'\u00e9taient jusqu'\u00e0 pr\u00e9sent possibles qu'avec un conseil personnalis\u00e9. \"Avec l'introduction de Selma AI, nous franchissons la prochaine \u00e9tape d\u00e9cisive vers notre vision : rendre le conseil financier personnel accessible et abordable pour tous. Cela va de la planification financi\u00e8re dans la vie professionnelle \u00e0 la planification d\u00e9taill\u00e9e de la retraite, qui peut \u00eatre enti\u00e8rement propos\u00e9e par le biais du conseil en IA\", explique Patrik Sch\u00e4r.<\/p>\n

La protection des donn\u00e9es avant tout <\/strong><\/h3>\n

Les d\u00e9veloppeurs ont programm\u00e9 Selma AI de mani\u00e8re \u00e0 ce que l'intelligence artificielle fournisse des informations d\u00e9taill\u00e9es sur les finances et identifie les probl\u00e8mes gr\u00e2ce \u00e0 des analyses pr\u00e9cises. Les conseils de Selma AI s'appuient toujours sur les donn\u00e9es financi\u00e8res anonymis\u00e9es de l'utilisateur ou de l'utilisatrice. Pour ce faire, Selma utilise un Large Language Model (LLM) d'OpenAI, de sorte que Selma AI est tr\u00e8s proche d'une interaction humaine.<\/p>\n

Selma accorde une attention particuli\u00e8re \u00e0 la protection des donn\u00e9es. L'intelligence artificielle n'utilise que la quantit\u00e9 de donn\u00e9es r\u00e9ellement n\u00e9cessaire \u00e0 une analyse compl\u00e8te et \u00e0 l'\u00e9laboration de solutions. La transmission des donn\u00e9es \u00e0 OpenAI se fait sous forme de pseudonymes et d'ensembles de donn\u00e9es agr\u00e9g\u00e9s, de sorte qu'OpenAI ne peut pas tirer de conclusions sur l'identit\u00e9 des utilisateurs. De plus, Patrik Sch\u00e4r pr\u00e9cise : \"Selma respecte strictement les r\u00e8gles de protection des donn\u00e9es afin que nos utilisateurs puissent utiliser notre application et nos services financiers \u00e0 tout moment et en toute s\u00e9curit\u00e9\".<\/p>\n

Source : www.selma.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une longue planification et une phase de test d\u00e9taill\u00e9e, Selma Finance conseille d\u00e9sormais ses clients gr\u00e2ce \u00e0 l'intelligence artificielle. Avec Selma, les utilisateurs re\u00e7oivent non seulement des portefeuilles d'investissement et 3a sur mesure, mais aussi un conseil financier personnalis\u00e9 \u00e0 l'aide de l'intelligence artificielle. <\/p>","protected":false},"author":58,"featured_media":26141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Finanzberatung","_yoast_wpseo_metadesc":"Nach langer Planung und einer detaillierten Testphase ber\u00e4t jetzt Selma Finance ihre Kund:innen auch mit k\u00fcnstlicher Intelligenz.","articlekey":"","footnotes":""},"categories":[582],"tags":[4164,319,424,492],"class_list":["post-26140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operational-excellence","tag-finanzberatung","tag-kuenstliche-intelligenz","tag-schweiz","tag-unternehmen"],"acf":[],"yoast_head":"\nSelma Finance mit KI-gest\u00fctzter Finanzberatung - Organisator<\/title>\n<meta name=\"description\" content=\"Nach langer Planung und einer detaillierten Testphase ber\u00e4t jetzt Selma Finance ihre Kund:innen auch mit k\u00fcnstlicher Intelligenz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/excellence-operationnelle\/2024-03-27\/selma-finance-mit-ki-gestuetzter-finanzberatung\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selma Finance mit KI-gest\u00fctzter Finanzberatung\" \/>\n<meta property=\"og:description\" content=\"Nach langer Planung und einer detaillierten Testphase ber\u00e4t jetzt Selma Finance ihre Kund:innen auch mit k\u00fcnstlicher Intelligenz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/excellence-operationnelle\/2024-03-27\/selma-finance-mit-ki-gestuetzter-finanzberatung\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-27T06:22:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/03\/Selma-Finance_Bild1_ps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adelisa Kalajdzini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Selma Finance mit KI-gest\u00fctzter Finanzberatung\" \/>\n<meta name=\"twitter:description\" content=\"Nach langer Planung und einer detaillierten Testphase ber\u00e4t jetzt #Selma #Finance ihre #Kund:innen auch mit #k\u00fcnstlicher #Intelligenz.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/03\/Selma-Finance_Bild1_ps.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/operational-excellence\\\/2024-03-27\\\/selma-finance-mit-ki-gestuetzter-finanzberatung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/operational-excellence\\\/2024-03-27\\\/selma-finance-mit-ki-gestuetzter-finanzberatung\\\/\"},\"author\":{\"name\":\"Adelisa Kalajdzini\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/2e1314a2172123f874db408d8911d3f3\"},\"headline\":\"Selma Finance mit KI-gest\u00fctzter Finanzberatung\",\"datePublished\":\"2024-03-27T06:22:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/operational-excellence\\\/2024-03-27\\\/selma-finance-mit-ki-gestuetzter-finanzberatung\\\/\"},\"wordCount\":504,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/operational-excellence\\\/2024-03-27\\\/selma-finance-mit-ki-gestuetzter-finanzberatung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Selma-Finance_Bild1_ps.jpg\",\"keywords\":[\"Finanzberatung\",\"K\u00fcnstliche Intelligenz\",\"Schweiz\",\"Unternehmen\"],\"articleSection\":[\"OPERATIONAL EXCELLENCE\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/operational-excellence\\\/2024-03-27\\\/selma-finance-mit-ki-gestuetzter-finanzberatung\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/operational-excellence\\\/2024-03-27\\\/selma-finance-mit-ki-gestuetzter-finanzberatung\\\/\",\"name\":\"Selma Finance mit KI-gest\u00fctzter Finanzberatung - 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