{"id":26195,"date":"2024-03-28T16:28:52","date_gmt":"2024-03-28T15:28:52","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=212923"},"modified":"2024-11-11T08:37:46","modified_gmt":"2024-11-11T07:37:46","slug":"fs-parker-schafft-neues-branding-fuer-midpoint-film","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-03-28\/fs-parker-schafft-neues-branding-fuer-midpoint-film\/","title":{"rendered":"FS Parker cr\u00e9e une nouvelle marque pour Midpoint Film"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-212925 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/LOGO.jpg\" alt=\"Film Midpoint\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>D'habitude, l'agence FS Parker et la production Halioua Film\/Midpoint travaillent ensemble sur des projets pour des marques comme Raiffeisen ou Siemens. Mais cette fois-ci, les r\u00f4les ont \u00e9t\u00e9 invers\u00e9s : FS Parker a con\u00e7u et r\u00e9alis\u00e9 le nouveau branding afin qu'il y ait des \u00e9l\u00e9ments coordonn\u00e9s dans lesquels le travail de la production cin\u00e9matographique est au centre absolu.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-212924\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/DIGI.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>\"Midpoint\" signifie, dans le jargon cin\u00e9matographique, le moment cl\u00e9 qui provoque de grands changements, de nouveaux protagonistes et un vent de fra\u00eecheur dans l'intrigue, ouvrant ainsi l'acte suivant. C'est ce que le branding devrait \u00e9galement v\u00e9hiculer.<\/p>\r\n<p>\"Notre objectif \u00e9tait de concevoir un branding qui, malgr\u00e9 sa simplicit\u00e9, laisserait une impression durable\", explique Benjamin Franz, directeur cr\u00e9atif chez FS Parker. \"Nous avons toujours veill\u00e9 \u00e0 ce que le grand travail de Midpoint soit au centre de l'attention et que notre branding fonctionne comme un cadre de soutien qui met en valeur le contenu plut\u00f4t que de le concurrencer\".<\/p>\r\n<p>Inspir\u00e9 par le nom Midpoint, dont la signification est le point culminant ou le tournant central d'une histoire, un cercle a \u00e9t\u00e9 choisi comme pi\u00e8ce ma\u00eetresse de la conception. Le rectangle qui entoure le cercle symbolise quant \u00e0 lui le film en tant que m\u00e9dia dans lequel les histoires se d\u00e9roulent.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-212927\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/SOCIAL-MEDIA.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/> <img class=\"aligncenter size-full wp-image-212926\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/PICTURES.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Midpoint Film : <\/strong>Janic Halioua (Leading Director + Executive Producer), Noah Debbabi (Sp\u00e9cialiste post-production). <strong>Responsable chez FS Parker : <\/strong>Christoph Schmidt (CEO &amp; Managing Director), Benjamin Franz (Creative Director &amp; Partner), Michaela Aerne (Key Account Director, Consultant, &amp; Media Expert), Toni Pihlaja (Art Director &amp; Senior Motion Designer), Meret Borer (Graphic Designer &amp; Multimedia Producer), Noah Dopslaff (Graphic, UI\/UX &amp; Motion Designer), Kitti Nemeth (Graphic- &amp; UI\/UX Designer). <strong>R\u00e9alisations :<\/strong> Bloq labs (programmation de sites web), Druckdurst (inscriptions).<\/p>","protected":false},"excerpt":{"rendered":"<p>La production cin\u00e9matographique Halioua Film a r\u00e9cemment annonc\u00e9 l'ouverture de son nouveau studio de tournage et de photographie. Le renommage en Midpoint Film suit maintenant. FS Parker est responsable de la r\u00e9alisation.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Midpoint Film","_yoast_wpseo_metadesc":"FS Parker gestaltet neues Branding f\u00fcr Midpoint: Schl\u00fcsselmoment und Film im Fokus. Kreis und Rechteck symbolisieren Handlung.","articlekey":"","footnotes":""},"categories":[29],"tags":[3338,4168,2617,2851],"class_list":["post-26195","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-fs-parker","tag-halioua-film","tag-marken","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FS Parker schafft neues Branding f\u00fcr Midpoint Film - Organisator<\/title>\n<meta name=\"description\" content=\"FS Parker gestaltet neues Branding f\u00fcr Midpoint: Schl\u00fcsselmoment und Film im Fokus. 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