{"id":26290,"date":"2024-04-08T12:06:12","date_gmt":"2024-04-08T10:06:12","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=213264"},"modified":"2024-11-11T08:10:09","modified_gmt":"2024-11-11T07:10:09","slug":"brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/","title":{"rendered":"Brand Asset Valuator : voici les marques fortes en Suisse"},"content":{"rendered":"<p><img class=\"alignnone wp-image-213265 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Valuator.jpg\" alt=\"\u00c9tude de marque BAV\" width=\"1200\" height=\"675\" \/>Cette ann\u00e9e encore, les choses bougent sur le march\u00e9 suisse. C'est ce que montre la derni\u00e8re \u00e9dition de BrandAsset<img class=\"wp-smiley\" style=\"height: 1em;max-height: 1em\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/2122.png\" alt=\"\u2122\" \/> Valuator (BAV) . La plus grande \u00e9tude de marques au monde est r\u00e9alis\u00e9e chaque ann\u00e9e en Suisse par les agences WPP Wunderman Thompson, Ogilvy et Scholz &amp; Friends Zurich. Elle analyse la mani\u00e8re dont les Suisses per\u00e7oivent les diff\u00e9rentes marques.<\/p>\r\n<p>Pour la troisi\u00e8me fois cons\u00e9cutive, Google se retrouve en t\u00eate de la liste des marques les plus fortes, malgr\u00e9 les vagues de licenciements et les discussions sur la protection des donn\u00e9es. Mais il se passe beaucoup de choses derri\u00e8re : plusieurs marques alimentaires progressent fortement dans les classements : Ricola (+17 rangs), Zweifel (+12 rangs) et Lindt (+4). Nespresso progresse \u00e9galement de 21 rangs et les ic\u00f4nes du fromage Appenzeller et Le Gruy\u00e8re gagnent m\u00eame respectivement +67 et +14 rangs. Il se pourrait que la tendance accrue au cocooning en temps de crise aide sp\u00e9cialement les \"marques de confort\" du secteur alimentaire \u00e0 r\u00e9ussir.<\/p>\r\n<p>La marque de jouets Lego gagne \u00e9galement beaucoup (+11), tout comme K\u00e4rcher, Mastercard et Dyson, qui font leur entr\u00e9e dans le top 20. Il s'agit l\u00e0 aussi de marques qui sont de plus en plus utilis\u00e9es \u00e0 la maison ou pour faire des achats en ligne depuis la maison. Des marques num\u00e9riques comme Microsoft (-5), Apple<br \/>\r\n(-10) et Samsung (-19), qui faisaient encore partie des gagnants l'ann\u00e9e derni\u00e8re, d\u00e9gringolent clairement cette ann\u00e9e. La raison n'en est pas claire.<\/p>\r\n<h3>Premi\u00e8re publication : les marques auxquelles la Suisse fait confiance<\/h3>\r\n<p><img class=\"alignnone size-full wp-image-213266\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Valuator2.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>La force d'une marque dans l'OFT r\u00e9sulte de deux dimensions : la vitalit\u00e9 de la marque et la stature de la marque. Alors que la vitalit\u00e9 de la marque indique avant tout \u00e0 quel point une marque se diff\u00e9rencie sur le march\u00e9, la stature de la marque permet de se faire une id\u00e9e de la confiance accord\u00e9e \u00e0 une marque. Il est bien connu que la confiance accord\u00e9e \u00e0 une marque peut contribuer de mani\u00e8re d\u00e9terminante \u00e0 son utilisation pr\u00e9f\u00e9rentielle - en particulier en p\u00e9riode de crise et d'incertitude. C'est pourquoi nous publions pour la premi\u00e8re fois en 2024 le top 10 des marques avec la plus grande stature de marque.<\/p>\r\n<p>Les conclusions de cette liste confirment la m\u00e9ga-tendance au cocooning. Il appara\u00eet ici encore plus clairement que dans le classement g\u00e9n\u00e9ral que les marques synonymes de bien-\u00eatre personnel et de sentiment de communaut\u00e9 familiale sont particuli\u00e8rement bien consid\u00e9r\u00e9es. Les marques qui ont la plus grande stature, Zweifel, Ovomaltine et Lindt en t\u00eate, sont des marques classiques \"Feel-Good\" qui promettent s\u00e9curit\u00e9 et satisfaction. Mais l'origine d'une marque inspire \u00e9galement confiance : dans l'\u00e9valuation actuelle, nous constatons que la \"suissitude\" semble \u00eatre un facteur important pour la stature d'une marque. Sept des dix premi\u00e8res marques ayant la plus grande stature viennent de Suisse.<\/p>\r\n<h3>Les marques suisses dominent \u00e0 nouveau le classement des \"Most Loved Brands<\/h3>\r\n<p><img class=\"alignnone size-full wp-image-213267\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Valuator3.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Les marques locales dominent \u00e9galement le classement des \"Most Loved Brands\" de Suisse. \u00c0 l'exception de WhatsApp, le top 10 se compose exclusivement de marques locales, dont cinq marques purement alimentaires. Cela correspond aux conclusions de l'ann\u00e9e pr\u00e9c\u00e9dente, o\u00f9 les marques suisses avaient \u00e9galement obtenu de tr\u00e8s bons r\u00e9sultats. Actuellement, Lindt gagne cinq places et s'assure ainsi la premi\u00e8re position, suivie par Twint, Ragusa, Le Gruy\u00e8re et WhatsApp. Si l'ann\u00e9e derni\u00e8re, Migros pouvait encore occuper la premi\u00e8re place, le distributeur a recul\u00e9 cette ann\u00e9e \u00e0 la sixi\u00e8me position, suivi par la Cumulus-Card et Coop. Ovomaltine et Raclette Suisse ferment la marche du top 10 du classement Love. Le chemin vers le c\u0153ur des Suisses passe donc une fois de plus par l'estomac : \u00e0 l'exception de WhatApp, toutes les marques repr\u00e9sent\u00e9es ici ont un rapport avec la nourriture au sens large.<\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Wunderman Thompson :<\/strong> Peter Petermann (Head of Strategy), Giselle Vaugne (Chief Operating Officer et Co-CEO, responsabilit\u00e9 globale), Swen Morath (Chief Creative Officer et Co-CEO, responsabilit\u00e9 globale). <strong>Responsable chez Ogilvy :<\/strong> Matthias M\u00fcller (responsable de la strat\u00e9gie), Martin Keller (CEO).<strong> Responsable chez Scholz &amp; Friends Zurich :<\/strong> Susi Miller (directrice de la strat\u00e9gie), Mathias R\u00f6sch (CEO).<\/p>\r\n<hr \/>\r\n<p><em>L'OFA est la plus grande et la plus compl\u00e8te des \u00e9tudes de marques au monde. En Suisse, l'\u00e9tude est r\u00e9alis\u00e9e depuis 1995. Depuis 2022, l'\u00e9tude est r\u00e9alis\u00e9e par vagues annuelles en collaboration avec les agences WPP Wunderman Thompson, Ogilvy et Scholz &amp; Friends Zurich. Lors de la derni\u00e8re vague, 9 600 Suisses \u00e2g\u00e9s de 18 \u00e0 74 ans ont \u00e9t\u00e9 interrog\u00e9s sur leurs pr\u00e9f\u00e9rences en mati\u00e8re de marques. Le nombre de marques interrog\u00e9es cette ann\u00e9e est de 600. L'\u00e9tude est repr\u00e9sentative de la population Internet de Suisse al\u00e9manique et de Suisse romande selon les donn\u00e9es structurelles officielles de la Suisse. La p\u00e9riode d'enqu\u00eate s'est d\u00e9roul\u00e9e du 31.08. au 14.10.2023.<\/em><\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>L'OFT est l'enqu\u00eate la plus compl\u00e8te au monde sur la force et l'image des marques. Elle montre quelles marques sont les plus pr\u00e9sentes et les plus respect\u00e9es en Suisse. Les marques fortes sont souvent immunis\u00e9es contre les modes \u00e0 court terme. Mais les tendances majeures ne passent pas inaper\u00e7ues dans le monde des marques.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"BAV Markenstudie","_yoast_wpseo_metadesc":"BAV 2024: Google bleibt top, Schweizer Foodmarken und Comfort-Brands gewinnen. Markenstatur und -vertrauen analysiert.","articlekey":"","footnotes":""},"categories":[29],"tags":[3700,2617,4172,4173,3673],"class_list":["post-26290","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brand-asset-valuator","tag-marken","tag-ogilvy","tag-scholz-friends","tag-wunderman-thompson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Asset Valuator: Das sind die starken Marken in der Schweiz - Organisator<\/title>\n<meta name=\"description\" content=\"BAV 2024: Google bleibt top, Schweizer Foodmarken und Comfort-Brands gewinnen. Markenstatur und -vertrauen analysiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Asset Valuator: Das sind die starken Marken in der Schweiz - Organisator\" \/>\n<meta property=\"og:description\" content=\"BAV 2024: Google bleibt top, Schweizer Foodmarken und Comfort-Brands gewinnen. Markenstatur und -vertrauen analysiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-08T10:06:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-11T07:10:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Valuator.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Brand Asset Valuator: Das sind die starken Marken in der Schweiz\",\"datePublished\":\"2024-04-08T10:06:12+00:00\",\"dateModified\":\"2024-11-11T07:10:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/\"},\"wordCount\":711,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Valuator.jpg\",\"keywords\":[\"Brand Asset Valuator\",\"Marken\",\"Ogilvy\",\"Scholz &amp; Friends\",\"Wunderman Thompson\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/\",\"name\":\"Brand Asset Valuator: Das sind die starken Marken in der Schweiz - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Valuator.jpg\",\"datePublished\":\"2024-04-08T10:06:12+00:00\",\"dateModified\":\"2024-11-11T07:10:09+00:00\",\"description\":\"BAV 2024: Google bleibt top, Schweizer Foodmarken und Comfort-Brands gewinnen. Markenstatur und -vertrauen analysiert.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Valuator.jpg\",\"contentUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/Valuator.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-08\\\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand Asset Valuator: Das sind die starken Marken in der Schweiz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/fr\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Brand Asset Valuator : Voici les marques fortes en Suisse - Organisateur","description":"OFT 2024 : Google reste au top, les marques alimentaires suisses et les marques de confort gagnent. Analyse de la stature et de la confiance dans les marques.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/","og_locale":"fr_FR","og_type":"article","og_title":"Brand Asset Valuator: Das sind die starken Marken in der Schweiz - Organisator","og_description":"BAV 2024: Google bleibt top, Schweizer Foodmarken und Comfort-Brands gewinnen. Markenstatur und -vertrauen analysiert.","og_url":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2024-04-08T10:06:12+00:00","article_modified_time":"2024-11-11T07:10:09+00:00","og_image":[{"url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Valuator.jpg","type":"","width":"","height":""}],"author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Brand Asset Valuator: Das sind die starken Marken in der Schweiz","datePublished":"2024-04-08T10:06:12+00:00","dateModified":"2024-11-11T07:10:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/"},"wordCount":711,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Valuator.jpg","keywords":["Brand Asset Valuator","Marken","Ogilvy","Scholz &amp; Friends","Wunderman Thompson"],"articleSection":["MARKETING"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/","url":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/","name":"Brand Asset Valuator : Voici les marques fortes en Suisse - Organisateur","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Valuator.jpg","datePublished":"2024-04-08T10:06:12+00:00","dateModified":"2024-11-11T07:10:09+00:00","description":"OFT 2024 : Google reste au top, les marques alimentaires suisses et les marques de confort gagnent. Analyse de la stature et de la confiance dans les marques.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/#primaryimage","url":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Valuator.jpg","contentUrl":"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Valuator.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2024-04-08\/brand-asset-valuator-das-sind-die-starken-marken-in-der-schweiz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Brand Asset Valuator: Das sind die starken Marken in der Schweiz"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organisateur","description":"Comp\u00e9tence et comp\u00e9tence. Proches de la pratique. L'ORGANISATEUR pr\u00e9pare 10 num\u00e9ros par an sur les th\u00e8mes essentiels pour les dirigeants de PME.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organisateur","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/fr\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/26290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/comments?post=26290"}],"version-history":[{"count":8,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/26290\/revisions"}],"predecessor-version":[{"id":32338,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/26290\/revisions\/32338"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/media?parent=26290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/categories?post=26290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/tags?post=26290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}