{"id":26502,"date":"2024-04-15T09:27:18","date_gmt":"2024-04-15T07:27:18","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=213650"},"modified":"2024-11-11T07:14:38","modified_gmt":"2024-11-11T06:14:38","slug":"buehler-buehler-neues-branding-mit-webshop-fuer-trauerkranz-ch","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-15\/buehler-buehler-neues-branding-mit-webshop-fuer-trauerkranz-ch\/","title":{"rendered":"B\u00fchler &amp; B\u00fchler : Nouveau branding avec boutique en ligne pour Trauerkranz.ch"},"content":{"rendered":"<p><img class=\"alignnone wp-image-213652 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Buehler2.jpg\" alt=\"Boutique en ligne de fleurs de deuil\" width=\"1200\" height=\"696\" \/>Trauerkranz.ch est une nouvelle boutique en ligne pour les fleurs de deuil telles que les couronnes, les arrangements fun\u00e9raires ou les ornements d'urnes. La marque se pr\u00e9sente d\u00e9sormais sous la marque B\u00fchler &amp; B\u00fchler, y compris la boutique en ligne. Et dans ce secteur, cela demande une sensibilit\u00e9 toute particuli\u00e8re : \"Notre service exige beaucoup d'empathie. Au moment des adieux, nous consid\u00e9rons qu'il est pr\u00e9cieux de pouvoir cr\u00e9er quelque chose de beau et de r\u00e9confortant. La pr\u00e9sentation visuelle doit \u00e9galement refl\u00e9ter cela\", explique Nicole Cartier. \"Cela commence par les couleurs automnales, passe par le langage visuel et se poursuit par la mani\u00e8re dont nous prenons les utilisateurs par la main\".<\/p>\r\n<p>Le branding doit cr\u00e9er un espace pour une ambiance conciliante et ne pas mettre le produit au centre, mais plut\u00f4t le pouvoir r\u00e9confortant des fleurs, uni \u00e0 la symbolique de la couronne. Un l\u00e9ger monogramme reprend la forme de la couronne et fonctionne comme un label de qualit\u00e9 de l'artisanat traditionnel.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-213651\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Buehler.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Trauerkranz.ch :<\/strong> Nicole Cartier. <strong>Responsable chez B\u00fchler &amp; B\u00fchler :<\/strong> Raphael B\u00fchler, concept &amp; direction cr\u00e9ative. Salvatore Viola, design. Stefan Berdat, programmation (networking.ch).<\/p>","protected":false},"excerpt":{"rendered":"<p>Il faut faire preuve d'empathie : pour le fournisseur de fleurs de deuil, l'agence B\u00fchler &amp; B\u00fchler a d\u00e9velopp\u00e9 une nouvelle pr\u00e9sentation qui ne met pas le produit au centre.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Trauerfloristik Webshop","_yoast_wpseo_metadesc":"Trauerkranz.ch: Neuer Webshop f\u00fcr Trauerfloristik mit einf\u00fchlsamem Branding. Gestalten Sie Trostspendendes f\u00fcr Abschiede.","articlekey":"","footnotes":""},"categories":[29],"tags":[3912,2617],"class_list":["post-26502","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buehlerbuehler","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00fchler &amp; B\u00fchler: Neues Branding mit Webshop f\u00fcr Trauerkranz.ch - Organisator<\/title>\n<meta name=\"description\" content=\"Trauerkranz.ch: Neuer Webshop f\u00fcr Trauerfloristik mit einf\u00fchlsamem Branding. 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