{"id":26556,"date":"2024-04-16T09:47:07","date_gmt":"2024-04-16T07:47:07","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=213715"},"modified":"2024-11-11T07:06:40","modified_gmt":"2024-11-11T06:06:40","slug":"yellow-verleiht-der-giardina-einen-zweiten-fruehling","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-16\/yellow-verleiht-der-giardina-einen-zweiten-fruehling\/","title":{"rendered":"Yellow donne un second souffle \u00e0 Giardina"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-213718 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Giardina_Medienmitteilung_05.jpg\" alt=\"Salon du jardin Giardina\" width=\"1200\" height=\"774\" \/><\/p>\r\n<p>Le salon du jardin Giardina a lieu chaque ann\u00e9e \u00e0 Zurich. Le salon est surtout appr\u00e9ci\u00e9 pour ses jardins d'exposition de grande qualit\u00e9, souvent spectaculaires. Comme il n'y a pas que les jardins qui doivent \u00eatre entretenus r\u00e9guli\u00e8rement, mais aussi les marques, les responsables de MCH Group ont engag\u00e9 Yellow pour Giardina.<\/p>\r\n<p>Dans un premier temps, l'agence b\u00e2loise a compar\u00e9 les \u00e9l\u00e9ments existants avec la Brand Personality et le positionnement et a d\u00e9fini diff\u00e9rents champs d'activit\u00e9 \u00e0 partir de l\u00e0. Dans le cadre d'un processus en plusieurs \u00e9tapes, les fondements de la marque ont \u00e9t\u00e9 retravaill\u00e9s et rafra\u00eechis dans les diff\u00e9rents champs d'application de la communication. Dans le m\u00eame contexte, Yellow a d\u00e9velopp\u00e9 des mesures pour la communication sur les salons ainsi que pour la publicit\u00e9 et l'information des visiteurs. Dans l'esprit d'un service complet, l'\u00e9quipe de Yellow a \u00e9galement pris en charge des t\u00e2ches dans le domaine de la communication sur les salons et de la signal\u00e9tique.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-213716\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Giardina_Medienmitteilung_01.jpg\" alt=\"\" width=\"1200\" height=\"667\" \/> <img class=\"aligncenter size-full wp-image-213719\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Giardina_Medienmitteilung_04.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter size-full wp-image-213720\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Giardina_Medienmitteilung_03.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter size-full wp-image-213721\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Giardina_Medienmitteilung_02.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter size-full wp-image-213717\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Giardina_Medienmitteilung_06-scaled.jpg\" alt=\"\" width=\"933\" height=\"1400\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez MCH Group :<\/strong> Encarnaci\u00f3n M. Dellai (directrice de la marque). <strong>Responsable<\/strong> <strong>Agence :<\/strong> Jaune.<\/p>","protected":false},"excerpt":{"rendered":"<p>MCH Group a confi\u00e9 l'entretien de l'image de son salon du jardin \"Giardina\" \u00e0 l'agence Yellow. Un programme complet a permis de rafra\u00eechir et de d\u00e9velopper la marque et son identit\u00e9 visuelle dans la communication et lors de la manifestation elle-m\u00eame.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Giardina Gartenmesse","_yoast_wpseo_metadesc":"Giardina Gartenmesse Z\u00fcrich: Hochwertige Schaug\u00e4rten und neue Brand-Kommunikation von Yellow. Erleben Sie beeindruckende G\u00e4rten.","articlekey":"","footnotes":""},"categories":[29],"tags":[2617,3358,2799,2729],"class_list":["post-26556","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marken","tag-mch-group","tag-messen-und-events","tag-yellow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yellow verleiht der Giardina einen zweiten Fr\u00fchling - Organisator<\/title>\n<meta name=\"description\" content=\"Giardina Gartenmesse Z\u00fcrich: Hochwertige Schaug\u00e4rten und neue Brand-Kommunikation von Yellow. 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