{"id":26607,"date":"2024-04-18T14:28:33","date_gmt":"2024-04-18T12:28:33","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=213900"},"modified":"2024-11-11T06:52:48","modified_gmt":"2024-11-11T05:52:48","slug":"metadesign-schafft-neues-markenerlebnis-fuer-passugger","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-18\/metadesign-schafft-neues-markenerlebnis-fuer-passugger\/","title":{"rendered":"MetaDesign cr\u00e9e une nouvelle exp\u00e9rience de marque pour Passugger"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-213901 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MetaDesign_Passugger_01.jpg\" alt=\"Eau min\u00e9rale\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>En 2005, les propri\u00e9taires grisons actuels ont rachet\u00e9 \u00e0 Feldschl\u00f6sschen la marque d'eau min\u00e9rale Passugger, vieille de plus de 120 ans, et ont d\u00e8s lors port\u00e9 l'assortiment vers l'avenir, dans le respect de l'originalit\u00e9 et avec le sens des besoins de la gastronomie et de l'h\u00f4tellerie.<\/p>\r\n<p>Pour faire vivre cette valeur et l'ambition qui y est li\u00e9e, MetaDesign a fait de la marque Passugger une d\u00e9claration pour l'originalit\u00e9, l'authenticit\u00e9 et la constance. Sous l'id\u00e9e \"Ungefiltert\" (sans filtre), Passugger montre son profil et son caract\u00e8re dans une pr\u00e9sentation de marque fra\u00eeche et pose des jalons : Un langage formel dynamique refl\u00e8te la diversit\u00e9 unique des six sources de Passugger. Un univers visuel clairement focalis\u00e9 met l'accent sur le contenu. Une police de caract\u00e8res marquante rend l'artisanat de Passugger perceptible. Des messages concis mettent en \u00e9vidence le caract\u00e8re direct et affirm\u00e9 de Passugger.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MetaDesign_Passugger_02.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MetaDesign_Passugger_02.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MetaDesign_Passugger_03.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MetaDesign_Passugger_03.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MetaDesign_Passugger_04.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MetaDesign_Passugger_04.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MetaDesign_Passugger_05.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MetaDesign_Passugger_05.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Sur le march\u00e9 tr\u00e8s concurrentiel de l'eau min\u00e9rale, les petites marques sont appel\u00e9es \u00e0 faire une d\u00e9claration claire sur le march\u00e9. MetaDesign a positionn\u00e9 la marque Passugger et a mis en \u00e9vidence son ambition dans une nouvelle exp\u00e9rience de marque.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Mineralwasser","_yoast_wpseo_metadesc":"Passugger Mineralwasser: Neuer Markenauftritt \"Ungefiltert\" betont Urspr\u00fcnglichkeit und Charakter der sechs Quellen.","articlekey":"","footnotes":""},"categories":[29],"tags":[2617,3477,4193],"class_list":["post-26607","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marken","tag-metadesign","tag-passugger"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MetaDesign schafft neues Markenerlebnis f\u00fcr Passugger - Organisator<\/title>\n<meta name=\"description\" content=\"Passugger Mineralwasser: Neuer Markenauftritt &quot;Ungefiltert&quot; betont Urspr\u00fcnglichkeit und Charakter der sechs Quellen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-18\/metadesign-schafft-neues-markenerlebnis-fuer-passugger\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MetaDesign schafft neues Markenerlebnis f\u00fcr Passugger - Organisator\" \/>\n<meta property=\"og:description\" content=\"Passugger Mineralwasser: Neuer Markenauftritt &quot;Ungefiltert&quot; betont Urspr\u00fcnglichkeit und Charakter der sechs Quellen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-18\/metadesign-schafft-neues-markenerlebnis-fuer-passugger\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-18T12:28:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-11T05:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/MetaDesign_Passugger_01.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-18\\\/metadesign-schafft-neues-markenerlebnis-fuer-passugger\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-18\\\/metadesign-schafft-neues-markenerlebnis-fuer-passugger\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"MetaDesign schafft neues Markenerlebnis f\u00fcr Passugger\",\"datePublished\":\"2024-04-18T12:28:33+00:00\",\"dateModified\":\"2024-11-11T05:52:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-18\\\/metadesign-schafft-neues-markenerlebnis-fuer-passugger\\\/\"},\"wordCount\":145,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-18\\\/metadesign-schafft-neues-markenerlebnis-fuer-passugger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/MetaDesign_Passugger_01.jpg\",\"keywords\":[\"Marken\",\"MetaDesign\",\"Passugger\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-18\\\/metadesign-schafft-neues-markenerlebnis-fuer-passugger\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-04-18\\\/metadesign-schafft-neues-markenerlebnis-fuer-passugger\\\/\",\"name\":\"MetaDesign schafft neues Markenerlebnis f\u00fcr Passugger - 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