{"id":26709,"date":"2024-04-24T13:14:35","date_gmt":"2024-04-24T11:14:35","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=214123"},"modified":"2024-11-11T06:40:27","modified_gmt":"2024-11-11T05:40:27","slug":"rivella-group-erzaehlt-unternehmensgeschichte-auf-neuer-website","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-04-24\/rivella-group-erzaehlt-unternehmensgeschichte-auf-neuer-website\/","title":{"rendered":"Rivella Group raconte l'histoire de l'entreprise sur son nouveau site web"},"content":{"rendered":"

\"Groupe<\/p>\r\n

Le site Site web du groupe Rivella<\/a> a re\u00e7u un coup de peinture frais et moderne et doit refl\u00e9ter les valeurs et les visions qui caract\u00e9risent l'entreprise depuis sa cr\u00e9ation il y a plus de 70 ans.<\/p>\r\n

Inspir\u00e9s par le pass\u00e9 et tourn\u00e9s vers l'avenir, les visiteurs se verront offrir une exp\u00e9rience immersive qui concilie tradition et innovation.<\/p>\r\n

Un voyage \u00e0 travers l'histoire <\/strong><\/h3>\r\n

Dans la section histoire du site, les visiteurs se plongent dans le pass\u00e9 de Rivella, revivent d'anciens spots TV et d\u00e9couvrent l'\u00e9volution des marques. \"L'histoire de Rivella est aussi l'histoire de toute une g\u00e9n\u00e9ration. Nos spots TV sont de v\u00e9ritables perles qui montrent notre \u00e9volution et notre lien avec les gens au fil des ann\u00e9es\", explique Monika Christener, responsable de la communication d'entreprise chez Rivella.<\/p>\r\n

Un employeur unique et color\u00e9 <\/strong><\/h3>\r\n

Dans le but de faire face aux changements sur le march\u00e9 du travail et \u00e0 la p\u00e9nurie d'emploi et de personnel qualifi\u00e9 qui en d\u00e9coule, le domaine \"Carri\u00e8re et marque employeur\" a \u00e9t\u00e9 fortement d\u00e9velopp\u00e9.<\/p>\r\n

Avec le slogan \"Exactement ton go\u00fbt\", l'entreprise veut montrer de mani\u00e8re inspirante et rafra\u00eechissante ce qui fait d'elle un employeur unique. \"En tant qu'employeur, nous voulons susciter l'enthousiasme et sensibiliser les talents qui nous int\u00e9ressent afin qu'ils nous prennent en consid\u00e9ration dans leur choix d'employeur. Nous voulons faire conna\u00eetre nos valeurs, notre culture et notre enthousiasme \u00e0 l'ext\u00e9rieur par le biais d'une image d'employeur forte : authentique et aussi un peu autod\u00e9risoire\", explique Markus Krienb\u00fchl, responsable People & Culture chez Rivella.<\/p>\r\n

Engagement pour l'environnement et la soci\u00e9t\u00e9 <\/strong><\/h3>\r\n

Le th\u00e8me du d\u00e9veloppement durable est \u00e9galement un point central du nouveau site web, o\u00f9 l'entreprise familiale pr\u00e9sente ses efforts pour r\u00e9duire son empreinte carbone et ses engagements sociaux et soci\u00e9taux. \"En tant qu'entreprise, nous avons une responsabilit\u00e9 envers notre environnement et la soci\u00e9t\u00e9. Nos mesures de durabilit\u00e9 font partie int\u00e9grante de notre ADN et t\u00e9moignent de notre engagement pour un avenir meilleur\", poursuit Christener.<\/p>\r\n

Priorit\u00e9 \u00e0 la modernit\u00e9 et \u00e0 la convivialit\u00e9 <\/strong><\/h3>\r\n

Le nouveau site web a \u00e9t\u00e9 modernis\u00e9 non seulement au niveau du contenu, mais aussi au niveau technique. Aaron Meder, de l'agence Soda Studios, responsable du d\u00e9veloppement et de la mise en \u0153uvre, souligne en particulier les fonctionnalit\u00e9s modernes et l'orientation cons\u00e9quente vers les terminaux mobiles : \"Nous avons optimis\u00e9 la convivialit\u00e9 et l'accessibilit\u00e9 du site afin d'offrir \u00e0 nos visiteurs une exp\u00e9rience transparente et inspirante, quel que soit l'appareil \u00e0 partir duquel ils y acc\u00e8dent\".<\/p>\r\n

La r\u00e9alisation du site web a impliqu\u00e9 des \u00e9quipes internes \u00e0 Rivella, issues de la communication d'entreprise, de People&Culture et du marketing, ainsi que des partenaires externes des agences Soda et Frontify.<\/p>\r\n

\r\n

Responsable chez Rivella Group : <\/strong>Susanne Widmer, Monika Christener (communication d'entreprise), Markus Krienb\u00fchl, Jennifer B\u00fchler, Ayana Bachmann (People&Culture), Kevin Bieri (marketing). Images :<\/strong> Markus B\u00fchler (photographe). Responsable chez<\/strong> Soda Studios : <\/strong>Aaron Meder, Severin H\u00f6in. Responsable chez Frontify<\/strong>: Darko Maravic.<\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s sept mois de travail pr\u00e9paratoire, le nouveau site web du fabricant de boissons Rivella est en ligne. Avec un regard moderne sur la tradition et l'innovation, le site fait office de vitrine sur l'histoire, la culture et l'avenir de l'entreprise familiale.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Rivella Group","_yoast_wpseo_metadesc":"Rivella Group: Neuer Website-Relaunch verbindet Tradition und Innovation. 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