{"id":26947,"date":"2024-05-05T09:59:57","date_gmt":"2024-05-05T07:59:57","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=214527"},"modified":"2024-11-11T06:21:08","modified_gmt":"2024-11-11T05:21:08","slug":"evoq-mit-brand-refresh-fuer-fritschi-swiss-bindings","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-05-05\/evoq-mit-brand-refresh-fuer-fritschi-swiss-bindings\/","title":{"rendered":"Evoq avec brand refresh pour Fritschi Swiss Bindings"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-214532 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/01_Fritschi_Case_Keyvisual.jpg\" alt=\"Fritschi Swiss Bindings\" width=\"1200\" height=\"897\" \/><\/p>\r\n<p>Dans le cadre du vaste brand refresh pour Fritschi Swiss Bindings, Evoq a \u00e9labor\u00e9 un syst\u00e8me de design performant visant \u00e0 rapprocher la marque et le produit et \u00e0 cr\u00e9er une exp\u00e9rience de marque unique.<\/p>\r\n<p>Un positionnement \u00e9labor\u00e9 en collaboration avec Fritschi a servi de base. Sur un march\u00e9 domin\u00e9 par des m\u00e9ga-joueurs internationaux, l'entreprise accorde la plus grande importance \u00e0 la s\u00e9curit\u00e9 et \u00e0 la qualit\u00e9, afin d'offrir aux skieurs de randonn\u00e9e du monde entier une exp\u00e9rience de randonn\u00e9e sans souci. Fritschi ne veut \"rien de moins\" que cr\u00e9er l'alliance parfaite entre l'homme et le ski. Le slogan \"Expect nothing less\" r\u00e9sume bien cet engagement.<\/p>\r\n<h3><strong>Syst\u00e8me de conception flexible<\/strong><\/h3>\r\n<p>L'image de marque met des accents forts sur la communication. Le \"Fritschi X-Label\" nouvellement cr\u00e9\u00e9 communique la qualit\u00e9 suisse et le d\u00e9clenchement s\u00fbr en cas de chute. Le label doit ainsi \u00eatre synonyme de s\u00e9curit\u00e9 et de performance optimales en terrain alpin. Il est compl\u00e9t\u00e9 par d'autres \u00e9l\u00e9ments de conception modulaires. Il en r\u00e9sulte une identit\u00e9 visuelle qui met en sc\u00e8ne les messages de mani\u00e8re efficace et permet \u00e0 Fritschi de communiquer de mani\u00e8re efficace et flexible sur tous les Touchpoints.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/02_Fritschi_Case_Poster.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/02_Fritschi_Case_Poster.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/03_Fritschi_Case_SoMe.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/03_Fritschi_Case_SoMe.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/04_Fritschi_Case_Booth.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/04_Fritschi_Case_Booth.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/05_Fritschi_Case_Spread.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/05_Fritschi_Case_Spread.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez <\/strong><strong>Fritschi Swiss Bindings : <\/strong>Simon Weiler (responsable du marketing). <strong>Responsable \u00e0 l'agence Evoq : <\/strong>Adrian Schaffner (direction du mandat) ; Susanne Pf\u00e4ffli (direction de la cr\u00e9ation et texte) ; Markus Wohlh\u00fcter (direction artistique) ; Martin Bettler (graphisme).<\/p>","protected":false},"excerpt":{"rendered":"<p>L'agence zurichoise Evoq a revu l'image de marque du fabricant suisse de fixations de ski de randonn\u00e9e Fritschi.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Fritschi Swiss Bindings","_yoast_wpseo_metadesc":"Fritschi Swiss Bindings: Neuer Markenauftritt mit X-Label f\u00fcr Sicherheit und Performance. \"Expect nothing less\".","articlekey":"","footnotes":""},"categories":[29],"tags":[3391,2617,2851],"class_list":["post-26947","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-evoq","tag-marken","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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