{"id":27038,"date":"2024-05-12T14:40:43","date_gmt":"2024-05-12T12:40:43","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=214830"},"modified":"2024-11-11T06:13:30","modified_gmt":"2024-11-11T05:13:30","slug":"auch-deutsche-brands-setzen-nun-auf-refluenced","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-05-12\/auch-deutsche-brands-setzen-nun-auf-refluenced\/","title":{"rendered":"Les marques allemandes misent d\u00e9sormais elles aussi sur Refluenced"},"content":{"rendered":"<figure id=\"attachment_214831\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-214831\"><img class=\"aligncenter wp-image-214831 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/Vonlinksnachrechts_QuirinHasler_LucaEberhardt_AnkeHeyser_JonasHolzer_CarmenWu%E2%95%A0erth.jpg\" alt=\"Expansion par reflux\" width=\"1200\" height=\"900\" \/>\r\n<figcaption id=\"caption-attachment-214831\" class=\"wp-caption-text\">Refluenced \u00e0 l'OMR \u00e0 Hambourg : Quirin Hasler, Luca Eberhardt, Anke Heyser, Jonas Holzer et Carmen W\u00fcrth (de g. \u00e0 dr.). (Image : zVg.)<\/figcaption>\r\n<\/figure>\r\n<p>Sur le site <a href=\"https:\/\/www.werbewoche.ch\/de\/digital\/2023-10-05\/refluenced-wie-eine-schweizer-plattform-nano-influencerinnen-und-marken-zusammenfuehrt\/\" rel=\"noopener\">Entretien avec <em>Werbewoche.ch<\/em><\/a> Refluenced a \u00e9t\u00e9 qualifi\u00e9e de Tinder pour les entreprises et les influenceurs. Mais la startup zurichoise veut faire bien plus que mettre en relation les entreprises et les influenceurs : \"Refluenced s'est donn\u00e9 pour mission de simplifier le processus de marketing d'influence pour toutes les parties concern\u00e9es, tout en favorisant de meilleurs r\u00e9sultats\", explique Quirin Hasler, cofondateur et CEO.<\/p>\r\n<p>Selon Refluenced, l'int\u00e9r\u00eat pour la plateforme d'influence en Allemagne serait d\u00e9j\u00e0 l\u00e0 : La Master Class \u00e0 l'OMR 2024 avec Foundry a affich\u00e9 complet en tr\u00e8s peu de temps, malgr\u00e9 l'apparition simultan\u00e9e de Kim Kardashian. Les marques, les influenceurs et les agences se sont vus proposer des aper\u00e7us, des d\u00e9fis et des solutions en mati\u00e8re de micro-influence.<\/p>\r\n<p><\/p>\r\n<p>Il s'agit surtout de la tendance du nano- et du micro-influenceur, qui progresse rapidement. \"Se concentrer sur les cr\u00e9ateurs ayant environ 1'000 \u00e0 30'000 followers favorise un contenu cr\u00e9atif et plus authentique, car les influenceurs ayant un nombre de followers relativement faible sont souvent plus engag\u00e9s, plus cr\u00e9dibles et ont un impact local plus important\", explique Jonas Holzer, co-fondateur de Refluenced. \"En m\u00eame temps, un budget qui aurait traditionnellement suffi pour une seule collaboration peut avoir plus d'impact \u00e0 long terme s'il est r\u00e9parti entre plusieurs cr\u00e9ateurs\".<\/p>\r\n<p>Fond\u00e9e en 2022, cette plateforme de nano- et micro-influenceurs, pilot\u00e9e par les donn\u00e9es, permet aux marques et aux agences de g\u00e9rer le processus jusqu'\u00e0 la diffusion r\u00e9ussie du contenu, y compris le reporting, via un outil simple. Ce faisant, ce sont les influenceurs qui postulent aupr\u00e8s des marques sur Refluenced - et non l'inverse : \"En postulant aux collaborations qui se sentent authentiques et motivantes, les influenceurs cr\u00e9ent un contenu plus convaincant. Un gagnant-gagnant pour les deux parties\", explique Quirin Hasler.<\/p>\r\n<p>D\u00e8s l'automne 2023, Refluenced a lanc\u00e9 sa propre campagne pour marquer le d\u00e9but de son expansion en Allemagne. Elle a \u00e9t\u00e9 soutenue par l'agence Foundry, qui est \u00e9galement l'investisseur de la start-up.<\/p>\r\n<p>Pour son entr\u00e9e sur le march\u00e9 allemand, Refluenced vient d'obtenir son deuxi\u00e8me tour de financement. \"Nous avons termin\u00e9 l'exercice 2023 avec succ\u00e8s et avons connu une pouss\u00e9e de croissance significative au premier trimestre 2024. Le financement obtenu nous permet de poursuivre notre expansion en Allemagne plus rapidement que pr\u00e9vu initialement\", explique Hasler.<\/p>\r\n<p>Le financement d'environ un million de francs suisses est men\u00e9 \u00e0 la fois par des investisseurs existants et par de nouveaux investisseurs, notamment Anja Graf, connue de l'\u00e9mission \"H\u00f6hle des L\u00f6wen\", et Thomas Br\u00e4ndle, pr\u00e9sident de Swiss FinTech.<\/p>","protected":false},"excerpt":{"rendered":"<p>Avec une campagne en ligne, une pr\u00e9sence au salon OMR et un deuxi\u00e8me tour de financement r\u00e9ussi, la plateforme d'influence suisse \"Refluenced\" s'\u00e9tend \u00e0 grands pas en Allemagne.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Refluenced Expansion","_yoast_wpseo_metadesc":"Refluenced expandiert nach Deutschland: Plattform f\u00fcr Nano- und Microinfluencer sichert Finanzierungsrunde \u00fcber eine Million CHF.","articlekey":"","footnotes":""},"categories":[29],"tags":[339,4216,4217],"class_list":["post-27038","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing","tag-omr","tag-refluenced"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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