{"id":27115,"date":"2024-05-15T13:46:21","date_gmt":"2024-05-15T11:46:21","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=215080"},"modified":"2024-11-11T06:01:51","modified_gmt":"2024-11-11T05:01:51","slug":"genussvoller-brand-refresh-von-allink-fuer-die-chesa-rosatsch","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-05-15\/genussvoller-brand-refresh-von-allink-fuer-die-chesa-rosatsch\/","title":{"rendered":"Un brand refresh savoureux d'Allink pour la Chesa Rosatsch"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-215087 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/Titelbild-Chesa-Rosatsch-allink-DSCF0006.jpg\" alt=\"Chesa Rosatsch\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>Website und Markenauftritt eines Hotels sind f\u00fcr neue G\u00e4ste meist der erste und entscheidende Kontaktpunkt. So auch f\u00fcr die <a href=\"http:\/\/www.rosatsch.ch\/\" rel=\"noopener\">Chesa Rosatsch<\/a>: Seit Jahrzehnten schon pr\u00e4gt der Traditionsbetrieb die Engadiner Gemeinde Celerina und zieht neben internationalen G\u00e4sten auch viele Einheimische an \u2013\u00a0dank drei Restaurants und einer Bar.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-215091\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-9.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>Mit einem Brand Refresh hat Allink den Auftritt in die Gegenwart geholt und auf ein j\u00fcngeres Publikum ausgerichtet. Das Fokusthema \u00abGenuss\u00bb gab dabei die markenstrategische Stossrichtung vor: von der eigens kreierten Kategorisierung als \u00abGenusshotel\u00bb bis hin zur opulenten Bildwelt. Saisonale Drohnen-Shots laden die Besuchenden der Website dazu ein, in die Welt der Chesa Rosatsch einzutauchen, w\u00e4hrend sorgf\u00e4ltig arrangierte Still-Life-Aufnahmen die kulinarischen Gen\u00fcsse ins passende Licht r\u00fccken. Auch die Eigenprodukte der Chesa Rosatsch \u2013 von Spirituosen wie dem Brotbr\u00f6smeli Wodka bis zur Chilisauce \u2013 erhielten ein neues Packaging Design, das sich am Gesamtauftritt anlehnt.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-215093\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-11-scaled.jpg\" alt=\"\" width=\"933\" height=\"1400\" \/><\/p>\r\n<p>Auch im Online-Marketing kommt das Thema Genuss in Form von Content rund um die Chesa Rosatsch zum Zug. Die langj\u00e4hrigen Kooperationen mit lokalen Kleinbetrieben erhalten als \u00abAlpine Food Stories\u00bb eine B\u00fchne und sollen Appetit auf einen Besuch in Celerina machen. Abgerundet wird das neue Brand Design durch modernisierte Logos f\u00fcr Hotel und Restaurants sowie durch die einfache, aber eigenst\u00e4ndige Typografie mit eigens kreiertem Corporate Font.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-1.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-1.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-3.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-3.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-4.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-4.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-8.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-8.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/a><\/p>\r\n<div class=\"wp-video\" style=\"width: 768px\"><!-- [if lt IE 9]&gt;document.createElement('video');&lt;![endif]--> <video id=\"video-215080-1\" class=\"wp-video-shortcode\" preload=\"metadata\" controls=\"controls\" width=\"768\" height=\"432\"><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-1.mp4\">https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-1.mp4<\/a><\/video><\/div>\r\n<div class=\"wp-video\" style=\"width: 768px\"><video id=\"video-215080-2\" class=\"wp-video-shortcode\" preload=\"metadata\" controls=\"controls\" width=\"768\" height=\"432\"><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-2.mp4\">https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-2.mp4<\/a><\/video><\/div>\r\n<div class=\"wp-video\" style=\"width: 720px\"><video id=\"video-215080-3\" class=\"wp-video-shortcode\" preload=\"metadata\" controls=\"controls\" width=\"720\" height=\"1080\"><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-3.mp4\">https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-3.mp4<\/a><\/video><\/div>\r\n<div class=\"wp-video\" style=\"width: 720px\"><video id=\"video-215080-4\" class=\"wp-video-shortcode\" preload=\"metadata\" controls=\"controls\" width=\"720\" height=\"1080\"><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-4.mp4\">https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/allink-ReferenzChesaRosatsch-4.mp4<\/a><\/video><\/div>\r\n<hr \/>\r\n<p><strong>Verantwortlich bei Chesa Rosatsch<\/strong>: Michael Stutz (Inhaber Gastgeber 3.0 AG, Betriebsgesellschaft), Fanny Eisl (Marketing), Rahel Meyer (Hoteli\u00e8re &amp; Gastgeberin). <strong>Verantwortlich bei Allink<\/strong>:\u00a0 David Zangger (Creative Director, Partner), Fabian Schiltknecht (Managing Director), Davide Rossetto (Design Director), Marc W\u00f6ltinger (Strategy &amp; Content Director), Simon Zangger (Photo &amp; Film Director), Yuma Greco (Photographer), Lena Nyfeler (Photography Apprentice), Alban Bochsler (Technical Director), Nicolai Spicher (Senior Digital Designer), Nora Pfund (Online Marketing Manager), Johanna Senn (Copywriter), Florin Schweizer (Trainee Content &amp; Online Marketing).<\/p>","protected":false},"excerpt":{"rendered":"<p>Dans le cadre d'un brand refresh, Allink a modernis\u00e9 le site web ainsi que la pr\u00e9sentation de la Chesa Rosatsch \u00e0 Celerina et a positionn\u00e9 l'\u00e9tablissement traditionnel comme un h\u00f4tel de plaisir.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Chesa Rosatsch","_yoast_wpseo_metadesc":"Chesa Rosatsch: Frischer Markenauftritt und neue Website f\u00fcr das Genusshotel. Stilvolle Bildwelt und innovative Verpackungen.","articlekey":"","footnotes":""},"categories":[29],"tags":[2772,2617,2851],"class_list":["post-27115","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-allink","tag-marken","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Genussvoller Brand Refresh von Allink f\u00fcr die Chesa Rosatsch - Organisator<\/title>\n<meta name=\"description\" content=\"Chesa Rosatsch: Frischer Markenauftritt und neue Website f\u00fcr das Genusshotel. 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