{"id":27134,"date":"2024-05-16T16:09:16","date_gmt":"2024-05-16T14:09:16","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=215163"},"modified":"2024-11-11T05:59:24","modified_gmt":"2024-11-11T04:59:24","slug":"bold-liefert-fuer-lateltin-erfrischung-im-doppelpack","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-05-16\/bold-liefert-fuer-lateltin-erfrischung-im-doppelpack\/","title":{"rendered":"Bold fournit des rafra\u00eechissements en double pour Lateltin"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-215171 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_03.jpg\" alt=\"Lateltin Jsotta Ginuine\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Pour les deux marques de boissons de Lateltin, Jsotta et Ginuin, l'agence bernoise a mis en place une nouvelle pr\u00e9sentation, y compris des mesures de communication.<\/p>\r\n<p>Jsotta est fabriqu\u00e9 exclusivement \u00e0 partir de vins suisses et d'herbes suisses s\u00e9lectionn\u00e9es \u00e0 la main. Pour le vermouth et ses diff\u00e9rentes alternatives de produits, la recette du succ\u00e8s est \"la force d'innovation, la qualit\u00e9 et le sens des tendances\". Un branding frais et moderne a \u00e9t\u00e9 d\u00e9velopp\u00e9 pour mettre en sc\u00e8ne la marque en cons\u00e9quence.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_04.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_04.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_02.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_02.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_01.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_01.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<p>Ginuine est synonyme de gin authentique et honn\u00eate de Suisse et a \u00e9t\u00e9 cr\u00e9\u00e9 il y a quelques ann\u00e9es par Lateltin. La gamme est compl\u00e9t\u00e9e par la variante sans alcool G'nuine Zero. En accord avec cette boisson contemporaine, Bold a cr\u00e9\u00e9 ici aussi une image de marque qui met en sc\u00e8ne avec justesse le caract\u00e8re authentique de G'nuine Zero.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_06.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_06.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_05.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_05.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_07.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_07.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_08.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/BOLD_Lateltin_08.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<p>Dans les campagnes pour Jsotta et G'nuine Zero, Bold mise sur une strat\u00e9gie de communication vari\u00e9e afin d'ancrer les marques dans l'esprit des consommateurs avec des pr\u00e9sentations fra\u00eeches. Les looks doivent refl\u00e9ter \u00e0 la fois la tradition et la force d'innovation de Lateltin. Les visuels cl\u00e9s et les spots des deux boissons seront visibles \u00e0 partir du mois de mai sur un large \u00e9ventail de supports d'affichage, DOOH, imprim\u00e9s et en ligne.<\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Lateltin :<\/strong> Michaela Berger (responsable de la marque).<strong> Agence responsable &amp; production :<\/strong> Bold, Studio Canap\u00e9 (Oliver Schmocker). <strong>Styliste alimentaire :<\/strong> Nom-nom food studio.<\/p>","protected":false},"excerpt":{"rendered":"<p>Certaines choses, comme les recettes \u00e9prouv\u00e9es, ne doivent pas \u00eatre modifi\u00e9es. En revanche, pour les pr\u00e9sentations de marque, un rafra\u00eechissement peut faire des merveilles, comme le montre Bold pour l'entreprise Lateltin.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Lateltin Jsotta Ginuine","_yoast_wpseo_metadesc":"Neue Kampagnen f\u00fcr Jsotta und Ginuine von Lateltin. Moderne Branding- und Kommunikationsma\u00dfnahmen setzen Trends.","articlekey":"","footnotes":""},"categories":[29],"tags":[4224,2884,2617],"class_list":["post-27134","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-bold","tag-getraenke","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bold liefert f\u00fcr Lateltin Erfrischung im Doppelpack - Organisator<\/title>\n<meta name=\"description\" content=\"Neue Kampagnen f\u00fcr Jsotta und Ginuine von Lateltin. 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