{"id":27164,"date":"2024-05-21T09:49:13","date_gmt":"2024-05-21T07:49:13","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=27164"},"modified":"2024-05-21T09:49:13","modified_gmt":"2024-05-21T07:49:13","slug":"customer-intelligence-und-generative-ai-in-einem-cas-vereint","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/weiterbildung\/2024-05-21\/customer-intelligence-und-generative-ai-in-einem-cas-vereint\/","title":{"rendered":"Customer Intelligence et Generative AI r\u00e9unies dans un CAS"},"content":{"rendered":"
\"\"
L'\u00e9volution continue de l'IA g\u00e9n\u00e9rative a lanc\u00e9 une r\u00e9volution dans le domaine de l'intelligence client. (Image : www.depositphotos.com)<\/figcaption><\/figure>\n

Avec ce CAS, la HWZ pose un nouveau jalon en permettant aux \u00e9tudiants d'augmenter consid\u00e9rablement le potentiel de croissance de leur entreprise en reliant les donn\u00e9es clients collect\u00e9es \u00e0 l'IA g\u00e9n\u00e9rative.<\/p>\n

L'\u00e9volution continue de l'IA g\u00e9n\u00e9rative a introduit une r\u00e9volution dans le domaine de l'intelligence client. Cette technologie pionni\u00e8re permet aux entreprises de proposer des exp\u00e9riences clients hautement personnalis\u00e9es et de g\u00e9n\u00e9rer des contenus et des offres sur mesure pour des groupes cibles sp\u00e9cifiques. Gr\u00e2ce \u00e0 des m\u00e9thodes classiques telles que les statistiques descriptives, le traitement analytique en ligne (OLAP) et le data mining, les donn\u00e9es clients peuvent \u00eatre analys\u00e9es et utilis\u00e9es pour prendre des d\u00e9cisions fond\u00e9es. Des m\u00e9thodes d'\u00e9tudes de march\u00e9 de base sont \u00e9galement enseign\u00e9es.<\/p>\n

Consolider les relations avec les clients de mani\u00e8re cibl\u00e9e<\/strong><\/h3>\n

Gr\u00e2ce \u00e0 un ciblage dynamique bas\u00e9 sur des donn\u00e9es en temps r\u00e9el, les entreprises peuvent optimiser leurs relations clients dans une mesure encore jamais atteinte. Le regroupement de toutes les informations relatives aux clients dans une base de donn\u00e9es analytique (Customer Data Warehouse) offre la base d'un traitement diff\u00e9renci\u00e9 des relations clients et r\u00e9v\u00e8le des relations cach\u00e9es importantes pour le succ\u00e8s.<\/p>\n

\"Le CAS Customer Intelligence de la HWZ met \u00e0 disposition des entreprises les instruments n\u00e9cessaires pour appliquer avec succ\u00e8s l'IA g\u00e9n\u00e9rative dans l'intelligence client. Les entreprises qui \u00e9valuent \u00e0 temps les chances et les risques et agissent de mani\u00e8re cons\u00e9quente acqui\u00e8rent un avantage concurrentiel durable. Un exemple remarquable est l'interaction avec les clients dans le centre de contact, qui, gr\u00e2ce \u00e0 l'int\u00e9gration de techniques bas\u00e9es sur des requ\u00eates et de mod\u00e8les d'IA g\u00e9n\u00e9rative, conduit \u00e0 un dialogue naturel et intelligent avec des voice- et chatbots\", souligne le professeur Evangelos Xevelonakis, responsable de la fili\u00e8re du CAS Customer Intelligence \u00e0 la HWZ.<\/p>\n

\"\"
Evangelos Xevelonakis, directeur de la fili\u00e8re CAS Customer Intelligence \u00e0 la HWZ. (Image : www.fh-hwz.ch)<\/figcaption><\/figure>\n

L'IA prolonge massivement le cycle de vie des clients<\/strong><\/h3>\n

L'int\u00e9gration de donn\u00e9es provenant de diff\u00e9rents \u00e9cosyst\u00e8mes ainsi que l'utilisation de l'IA g\u00e9n\u00e9rative pour la cr\u00e9ation de contenus dans le dialogue avec les clients ouvrent des possibilit\u00e9s insoup\u00e7onn\u00e9es pour augmenter la fid\u00e9lisation et la satisfaction des clients. Des relations clients stables sont un facteur de succ\u00e8s pertinent dans le cycle de vie des clients.<\/p>\n

Le CAS Customer Intelligence perfectionn\u00e9 de la HWZ offre aux entreprises la possibilit\u00e9 de se familiariser de mani\u00e8re cibl\u00e9e avec les derniers d\u00e9veloppements dans ce domaine et de renforcer encore leur position concurrentielle. Le CAS Customer Intelligence HWZ s'adresse aux collaborateurs ambitieux des grandes entreprises et des PME qui souhaitent am\u00e9liorer leurs comp\u00e9tences professionnelles de mani\u00e8re m\u00e9thodique et fond\u00e9e dans ce domaine professionnel prometteur.<\/p>\n

Les personnes issues des domaines du marketing, de la gestion de la relation client (CRM) ou de disciplines apparent\u00e9es, qui ont d\u00e9j\u00e0 une affinit\u00e9 pour l'analyse des donn\u00e9es et les m\u00e9thodes statistiques, sont particuli\u00e8rement aptes \u00e0 suivre cette formation continue de 18 jours en cours d'emploi. Dans le cadre d'un projet individuel, l'attestation des acquis permet de traiter une probl\u00e9matique pertinente de sa propre entreprise ou un th\u00e8me en accord avec un enseignant, qui peut ensuite \u00eatre directement mis en \u0153uvre dans sa propre pratique.<\/p>\n

Source : www.fh-hwz.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

La HWZ Hochschule f\u00fcr Wirtschaft Z\u00fcrich r\u00e9unit pour la premi\u00e8re fois Customer Intelligence et Generative AI dans un CAS. \u00c0 partir du 20 juin 2024, ce cursus offrira \u00e0 chaque entreprise des possibilit\u00e9s d'automatisation enti\u00e8rement nouvelles, en combinant l'analyse de donn\u00e9es et l'IA, notamment ChatGPT4.0. <\/p>","protected":false},"author":58,"featured_media":27166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"CAS","_yoast_wpseo_metadesc":"Die HWZ Hochschule f\u00fcr Wirtschaft Z\u00fcrich vereint erstmals Customer Intelligence und Generative AI in einem CAS.","articlekey":"","footnotes":""},"categories":[30],"tags":[62,3587,1382,319,424],"class_list":["post-27164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weiterbildung","tag-aus-weiterbildung","tag-cas","tag-hwz","tag-kuenstliche-intelligenz","tag-schweiz"],"acf":[],"yoast_head":"\nCustomer Intelligence und Generative AI in einem CAS vereint - 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