{"id":27494,"date":"2024-06-06T12:47:22","date_gmt":"2024-06-06T10:47:22","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=216162"},"modified":"2024-11-11T04:40:00","modified_gmt":"2024-11-11T03:40:00","slug":"allink-branding-mit-riviera-feeling-fuer-ghilli","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-06-06\/allink-branding-mit-riviera-feeling-fuer-ghilli\/","title":{"rendered":"Allink a \u00e9t\u00e9 choisi : Un branding aux allures de Riviera pour Ghilli"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-216163 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/allink-Referenz-Ghilli-3.jpg\" alt=\"Ghilli \" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>Une approche consciente de l'environnement gagne \u00e9galement en importance dans le secteur des cosm\u00e9tiques. Avec des shampooings et des soins corporels sous forme solide - sans plastique - Ghilli veut donner le ton pour une exp\u00e9rience du bain et de la douche respectueuse de l'environnement. L'agence Allink a soutenu la start-up zurichoise du secteur de la beaut\u00e9 dans son orientation strat\u00e9gique et a con\u00e7u le branding ainsi que l'emballage. Celui-ci ne doit pas seulement faire ressortir la promesse de durabilit\u00e9 et la qualit\u00e9 artisanale des produits, mais aussi la sensualit\u00e9 et la joie de vivre m\u00e9diterran\u00e9ennes.<\/p>\r\n<p>L'essence de la marque doit se refl\u00e9ter dans le design sensuel du packaging. \"Dans le segment de la beaut\u00e9, souvent minimaliste, Ghilli se distingue\", explique le directeur cr\u00e9atif Christoph Schlatter. Des codes couleurs \u00e9l\u00e9gants, adapt\u00e9s aux diff\u00e9rents parfums, apportent des sensations de Riviera dans la salle de bains. Un emballage en carton de haute qualit\u00e9 est en accord avec les valeurs de la marque et donne un flair artisanal : les solides soins pour les cheveux et la douche sont fabriqu\u00e9s par une entreprise familiale dans le sud de la France.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-216165\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/allink-Referenz-Ghilli-1.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>Le branding \u00e9motionnel doit \u00e9voquer des souvenirs de journ\u00e9es d'\u00e9t\u00e9 d\u00e9contract\u00e9es. L'univers visuel est lui aussi \u00e9motionnel et authentique : des photographies analogiques sur fond de M\u00e9diterran\u00e9e estivale v\u00e9hiculent la sensation de corps lib\u00e9r\u00e9 que repr\u00e9sente Ghilli.<img class=\"aligncenter size-full wp-image-216164\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/allink-Referenz-Ghilli-2.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter size-full wp-image-216166\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/allink-Referenz-Ghilli-4-scaled.jpg\" alt=\"\" width=\"933\" height=\"1400\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Ghilli :<\/strong> Daniela Steiner, Michelle Schmid, Alessia Landolt (\u00e9quipe fondatrice). <strong>Branding et design d'emballage :<\/strong> Allink.<\/p>","protected":false},"excerpt":{"rendered":"<p>Allink apporte l'italianit\u00e0 et une joie de vivre insouciante dans le branding et le packaging design des produits de beaut\u00e9 sans plastique de la start-up zurichoise Ghilli.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ghilli","_yoast_wpseo_metadesc":"Ghilli bietet plastikfreie, handgemachte Pflegeprodukte. 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