{"id":27567,"date":"2024-06-11T16:53:54","date_gmt":"2024-06-11T14:53:54","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=216380"},"modified":"2024-11-11T04:21:25","modified_gmt":"2024-11-11T03:21:25","slug":"foundry-fuer-blueyou-rebranding-im-auftrag-des-ozeans","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-06-11\/foundry-fuer-blueyou-rebranding-im-auftrag-des-ozeans\/","title":{"rendered":"Foundry pour Blueyou : Rebranding au nom de l'oc\u00e9an"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-216383 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/05_FoundryBlueyou_billboard_01.jpg\" alt=\"Blueyou\" width=\"1200\" height=\"887\" \/><\/p>\r\n<p>Si vous avez vu le documentaire \"Seaspiracy\", vous serez probablement sceptique au premier abord lorsque les deux mots \"durabilit\u00e9\" et \"fruits de mer\" seront r\u00e9unis. Comment peut-on les concilier ? Blueyou veut montrer qu'il existe une meilleure fa\u00e7on de traiter la nature et les communaut\u00e9s locales. Pour cette entreprise, il s'agissait de cr\u00e9er une strat\u00e9gie de marque et une nouvelle pr\u00e9sentation qui susciterait \u00e9galement une plus grande prise de conscience aupr\u00e8s d'un large groupe cible.<\/p>\r\n<p>La nouvelle marque \"Blueyou\" doit repr\u00e9senter un engagement clair en faveur de l'aquaculture r\u00e9g\u00e9n\u00e9rative et de la p\u00eache c\u00f4ti\u00e8re \u00e9quitable et durable, et poser ainsi de nouveaux jalons pour le secteur mondial des fruits de mer. \"Serve the Ocean\" r\u00e9sume l'approche de Blueyou, qui va au-del\u00e0 de la simple conservation et vise activement la renaturation et la revitalisation des \u00e9cosyst\u00e8mes marins. La nouvelle identit\u00e9 de marque de Foundry doit refl\u00e9ter cette \u00e9thique.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-216386\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/00_Foundry_Blueyou_poster.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>Le processus de cr\u00e9ation de la marque s'est appuy\u00e9 sur des connaissances globales : des chefs \u00e9toil\u00e9s de Vancouver, des \u00e9quipes de vente de Manille et des responsables des achats d'h\u00f4tels 5 \u00e9toiles de Hong Kong. Il s'agissait de d\u00e9velopper une vision mettant en avant le potentiel r\u00e9g\u00e9n\u00e9rateur des oc\u00e9ans. La marque et l'identit\u00e9 visuelle qui en ont r\u00e9sult\u00e9 rompent avec les id\u00e9es conventionnelles du branding des produits de la mer, en utilisant des couleurs vives, des illustrations ludiques et une approche narrative qui met en \u00e9vidence les effets r\u00e9g\u00e9n\u00e9rateurs des pratiques de Blueyou.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-216381\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/01_Foundry_Blueyou_logo_wide.jpg\" alt=\"\" width=\"1200\" height=\"558\" \/><\/p>\r\n<p>\"Notre objectif \u00e9tait d'aller au-del\u00e0 du r\u00e9cit traditionnel de la durabilit\u00e9 et de mettre en \u00e9vidence le r\u00f4le r\u00e9volutionnaire des produits marins r\u00e9g\u00e9n\u00e9ratifs\", explique Sacha Moser, fondateur et partenaire cr\u00e9atif de Foundry. \"'Serve the Ocean' est un appel \u00e0 l'action et refl\u00e8te l'engagement de ne pas seulement pr\u00e9server les \u00e9cosyst\u00e8mes marins, mais de les am\u00e9liorer activement. La direction de design rebelle et ludique que nous avons d\u00e9velopp\u00e9e conduit \u00e0 une identit\u00e9 visuelle distinctive et disruptive\".<\/p>\r\n<p>Le nouveau syst\u00e8me de design vise \u00e0 souligner l'amour de la marque pour l'oc\u00e9an et montre les multiples origines, types et impacts \u00e9cologiques des offres de Blueyou. Avec sa nouvelle image de marque, Blueyou veut se faire remarquer dans les rayons encombr\u00e9s et briser le clich\u00e9 des emballages s\u00e9rieux pour les produits durables. Afin de perp\u00e9tuer l'identit\u00e9 \u00e0 travers tous les points de contact, Foundry a redessin\u00e9 une s\u00e9rie compl\u00e8te de supports pour l'entreprise, notamment le site web, les outils de vente, les documents d'\u00e9v\u00e9nements, les pr\u00e9sentations pour les salons alimentaires et les supports marketing B2B.<\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<p><img class=\"aligncenter size-full wp-image-216384\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/09_Foundry_Blueyou_Education.jpg\" alt=\"\" width=\"1200\" height=\"886\" \/> <img class=\"aligncenter size-full wp-image-216382\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/03_Foundry_Blueyou_Instagram_story.jpg\" alt=\"\" width=\"1200\" height=\"887\" \/> <img class=\"aligncenter size-full wp-image-216385\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/10_Foundry_BlueYou_Package.jpg\" alt=\"\" width=\"720\" height=\"490\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Blueyou : <\/strong>Ren\u00e9 Benguerel (Founder &amp; Managing Director), Matthias Krebs (Founder &amp; Commercial Director), Claudia Sch\u00e4r, Yasmin Thiesen (Head of Global Marketing). <strong>V<\/strong><strong>e responsable de Foundry<\/strong>Nitin George (Lead Creative Direction Concept &amp; Strategy) Alexander Brown (Strategy), Ruben Mata Lopez (Design &amp; Art Direction), Leon Marenbach (Copywriter), Phila Oppel (Design), Gregor Wollenweber, (Production), Elena Frischknecht (Account-&amp; Projectmanager), Sacha Moser (Lead Creative Direction).<\/p>","protected":false},"excerpt":{"rendered":"<p>L'entreprise Blueyou veut \u00eatre une pionni\u00e8re mondiale dans le domaine des produits de la mer r\u00e9g\u00e9n\u00e9r\u00e9s. Foundry a r\u00e9alis\u00e9 un rebranding pour l'entreprise.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Blueyou","_yoast_wpseo_metadesc":"Blueyou setzt auf regenerative Aquakultur und nachhaltige K\u00fcstenfischerei. Marke betont Renaturierung und fairen Handel.","articlekey":"","footnotes":""},"categories":[29],"tags":[2618,2617,2851],"class_list":["post-27567","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-foundry","tag-marken","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Foundry f\u00fcr Blueyou: Rebranding im Auftrag des Ozeans - Organisator<\/title>\n<meta name=\"description\" content=\"Blueyou setzt auf regenerative Aquakultur und nachhaltige K\u00fcstenfischerei. 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