{"id":27748,"date":"2024-06-17T11:31:03","date_gmt":"2024-06-17T09:31:03","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=216744"},"modified":"2024-11-10T12:33:06","modified_gmt":"2024-11-10T11:33:06","slug":"ammarkt-vereinfacht-kommunikation-fuer-nahrin","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-06-17\/ammarkt-vereinfacht-kommunikation-fuer-nahrin\/","title":{"rendered":"Ammarkt simplifie la communication pour Nahrin"},"content":{"rendered":"<p><img class=\"alignnone wp-image-216746 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Ammarkt.jpg\" alt=\"Cosm\u00e9tique naturelle Nahrin\" width=\"1200\" height=\"675\" \/>L'entreprise familiale Nahrin est connue dans notre pays pour ses produits alimentaires naturels comme les bouillons et les m\u00e9langes de condiments, ainsi que pour ses compl\u00e9ments alimentaires. Au niveau international, la marque Nahrin est \u00e9galement synonyme de cosm\u00e9tique naturelle. Jusqu'\u00e0 pr\u00e9sent, les partenaires de distribution internationaux ne disposaient que d'instruments de communication limit\u00e9s pour la pr\u00e9sentation de la marque dans le domaine des cosm\u00e9tiques. Avec l'expansion sur de nouveaux march\u00e9s, le besoin d'harmoniser la pr\u00e9sentation visuelle et la communication s'est fait sentir.<\/p>\r\n<p>La force et la beaut\u00e9 de notre nature sont un argument de vente fort dans les pays o\u00f9 Nahrin Cosmetics est propos\u00e9. D'autant plus que les formules, respectivement de nombreuses mati\u00e8res premi\u00e8res, sont \u00e9galement d'origine naturelle. Les d\u00e9fis \u00e0 relever dans le cadre d'un coporate design efficace \u00e0 l'\u00e9chelle mondiale n'\u00e9taient pas seulement la diversit\u00e9 des march\u00e9s, r\u00e9partis sur les continents europ\u00e9en et asiatique, mais aussi le fait que les partenaires de distribution respectifs utilisent de multiples canaux de vente directe ou au d\u00e9tail (conseillers sp\u00e9cialis\u00e9s, boutique en ligne, magasins physiques).<\/p>\r\n<h3>Effet et naturel au centre<\/h3>\r\n<p>Bien que les secteurs de produits de Nahrin soient diff\u00e9rents, ils sont li\u00e9s par les valeurs fondamentales de l'entreprise : Le naturel, la qualit\u00e9, l'efficacit\u00e9, la qualit\u00e9 et le terroir, conform\u00e9ment au slogan de la marque \"Closer to Nature\".  Le nouveau slogan \"Powerful Touch of Nature\" doit permettre de cr\u00e9er ce lien avec la cosm\u00e9tique.<\/p>\r\n<p>Pour ce faire, Ammarkt a mis au point, en collaboration avec l'\u00e9quipe de Nahrin Cosmetics, une bo\u00eete \u00e0 outils tenant compte des diff\u00e9rents canaux de distribution et de communication, dans laquelle les pays peuvent d\u00e9sormais puiser selon leurs besoins, tout en garantissant un look uniforme. Le design simple des carreaux laisse suffisamment de marge de man\u0153uvre pour cr\u00e9er des messages et des variantes de pr\u00e9sentation sp\u00e9cifiques \u00e0 chaque pays. Pour ce faire, il existe d\u00e9sormais un pool d'images commun qui a \u00e9t\u00e9 aliment\u00e9 en \u00e9troite collaboration avec les pays.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Nahrin est connu pour ses m\u00e9langes de condiments &amp; Co, mais moins pour ses cosm\u00e9tiques naturels. Pour changer cela, Ammarkt a harmonis\u00e9 sa pr\u00e9sentation visuelle et communicative gr\u00e2ce \u00e0 une bo\u00eete \u00e0 outils facile \u00e0 utiliser.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Nahrin Naturkosmetik","_yoast_wpseo_metadesc":"Nahrin erweitert Naturkosmetik-Marke mit neuem Design und globaler Kommunikationsstrategie. St\u00e4rkung der nat\u00fcrlichen Werte.","articlekey":"","footnotes":""},"categories":[29],"tags":[3770,2617],"class_list":["post-27748","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-ammarkt","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ammarkt vereinfacht Kommunikation f\u00fcr Nahrin - Organisator<\/title>\n<meta name=\"description\" content=\"Nahrin erweitert Naturkosmetik-Marke mit neuem Design und globaler Kommunikationsstrategie. 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