{"id":27829,"date":"2024-06-19T10:51:05","date_gmt":"2024-06-19T08:51:05","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=216861"},"modified":"2024-11-10T10:00:26","modified_gmt":"2024-11-10T09:00:26","slug":"gfk-schweizer-detailhandel-legt-dank-food-weiter-zu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-06-19\/gfk-schweizer-detailhandel-legt-dank-food-weiter-zu\/","title":{"rendered":"GfK : le commerce de d\u00e9tail suisse continue de progresser gr\u00e2ce \u00e0 l'alimentation"},"content":{"rendered":"

\"ChiffresLes chiffres d'affaires du commerce de d\u00e9tail en valeur ont \u00e0 nouveau l\u00e9g\u00e8rement augment\u00e9 pour atteindre 103 milliards de francs suisses. Au total, les chiffres d'affaires du commerce de d\u00e9tail suisse ont augment\u00e9 d'environ un demi-milliard de francs suisses en 2023, pour atteindre 103 milliards de francs suisses. Cela correspond \u00e0 une augmentation de 0,5% par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. La croissance d\u00e9mographique et l'\u00e9volution positive du secteur alimentaire ont notamment contribu\u00e9 \u00e0 cette \u00e9volution.<\/p>\r\n

\"\"
\r\nEn 2023, les consommateurs suisses ont achet\u00e9 pour 14,4 milliards de francs suisses de biens et de marchandises en ligne. Cela correspond \u00e0 une augmentation de 0,4 milliard de francs suisses ou 3 % par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. La consommation en ligne sur Internet augmente de 0,2 milliard en 2023 par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. Les achats en ligne \u00e0 l'\u00e9tranger ont atteint un nouveau record avec 2,2 milliards de francs suisses et augmentent de 10 % par rapport \u00e0 2022. Les moteurs de cette croissance sont les petits colis en provenance d'Asie. Ceux-ci sont livr\u00e9s par les grandes plateformes, principalement par fret a\u00e9rien, directement \u00e0 Zurich et Gen\u00e8ve. D'ici la fin de l'ann\u00e9e, on s'attend globalement \u00e0 une croissance mod\u00e9r\u00e9e du chiffre d'affaires allant jusqu'\u00e0 1 pour cent. La barre des 104 milliards de francs suisses sera ainsi d\u00e9pass\u00e9e pour la premi\u00e8re fois.<\/p>","protected":false},"excerpt":{"rendered":"

Pour la 34e fois, GfK a publi\u00e9 le Detailhandel Schweiz (commerce de d\u00e9tail suisse) avec des chiffres cl\u00e9s pertinents et des hit-parades sur le commerce de d\u00e9tail suisse et le commerce en ligne, ainsi que les tendances actuelles. Il en ressort que le commerce de d\u00e9tail continue de progresser.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Schweizer Detailhandelsums\u00e4tze","_yoast_wpseo_metadesc":"Schweizer Detailhandelsums\u00e4tze steigen 2023 auf 103 Milliarden CHF. Onlineeinkauf im Ausland w\u00e4chst um 10 Prozent.","articlekey":"","footnotes":""},"categories":[29],"tags":[149,3610,341],"class_list":["post-27829","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-detailhandel","tag-gfk","tag-marktforschung"],"acf":[],"yoast_head":"\nGfK: Schweizer Detailhandel legt dank Food weiter zu - Organisator<\/title>\n<meta name=\"description\" content=\"Schweizer Detailhandelsums\u00e4tze steigen 2023 auf 103 Milliarden CHF. 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