{"id":27988,"date":"2024-06-25T12:34:30","date_gmt":"2024-06-25T10:34:30","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=27988"},"modified":"2024-06-25T09:34:51","modified_gmt":"2024-06-25T07:34:51","slug":"digitale-geschaeftsmodelle-mit-ai-gestalten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/weiterbildung\/2024-06-25\/digitale-geschaeftsmodelle-mit-ai-gestalten\/","title":{"rendered":"Concevoir des mod\u00e8les commerciaux num\u00e9riques avec l'IA"},"content":{"rendered":"
\"\"
Le CAS Digital Business Models & Strategy with AI couvre de mani\u00e8re exhaustive les tendances et technologies actuelles qui r\u00e9volutionnent la cr\u00e9ation de valeur num\u00e9rique. (Image : www.depositphotos.com)<\/figcaption><\/figure>\n

Ce programme de formation continue combine l'intelligence artificielle (IA) et les mod\u00e8les d'affaires num\u00e9riques afin de fournir aux dirigeants et aux professionnels de divers secteurs les outils et les strat\u00e9gies les plus r\u00e9cents pour concevoir et mettre en \u0153uvre des mod\u00e8les d'affaires num\u00e9riques. Le CAS Digital Business Models & Strategy with AI couvre de mani\u00e8re exhaustive les tendances et technologies actuelles qui r\u00e9volutionnent la cr\u00e9ation de valeur num\u00e9rique. Les participants seront en mesure d'utiliser de mani\u00e8re strat\u00e9gique des technologies telles que l'IA g\u00e9n\u00e9rative, les plateformes cloud, les places de march\u00e9 num\u00e9riques et les super-applications afin de stimuler l'innovation et de cr\u00e9er de nouvelles valeurs pour leurs entreprises. \"Dans une \u00e8re fortement marqu\u00e9e par l'intelligence artificielle, les entreprises doivent non seulement comprendre les aspects techniques, mais aussi adapter leurs mod\u00e8les commerciaux en cons\u00e9quence\", souligne Ralph Hutter, responsable de la fili\u00e8re CAS Digital Business Models & Strategy with AI HWZ.<\/p>\n

Formation continue proche de la pratique avec des professeurs renomm\u00e9s<\/strong><\/h3>\n

Les professeurs sont des personnalit\u00e9s et des d\u00e9cideurs renomm\u00e9s du monde \u00e9conomique et scientifique. Gr\u00e2ce \u00e0 leur exp\u00e9rience d'enseignement dans des \u00e9tudes de master, ils garantissent un enseignement actuel, pratique et orient\u00e9 vers l'application et contribuent ainsi de mani\u00e8re d\u00e9cisive \u00e0 la qualit\u00e9 \u00e9lev\u00e9e des \u00e9tudes. Le CAS Digital Business Models & Strategy with AI propose des ateliers pratiques tels que le Business Model Design Bootcamp et le AI-powered Strategy Innovationlab. Ces approches \"hands-on\" permettent aux participant-e-s de mettre directement en pratique leurs connaissances th\u00e9oriques et de d\u00e9velopper des solutions \u00e0 des d\u00e9fis commerciaux r\u00e9els. Marc Burkhalter, fondateur de Scrambl.org, et le Dr. Mimi Zou, professeur de droit commercial \u00e0 l'Universit\u00e9 d'Exeter, enrichissent le cursus de leur expertise pratique.<\/p>\n

Public cible et reconnaissance<\/strong><\/h3>\n

\"Les leaders num\u00e9riques se distinguent par leur capacit\u00e9 \u00e0 comprendre rapidement les nouvelles tendances, \u00e0 les classer et \u00e0 les int\u00e9grer de mani\u00e8re pragmatique dans leurs plates-formes. Le CAS s'adresse aux d\u00e9cideurs, aux responsables de projet et aux sp\u00e9cialistes qui souhaitent faire avancer la transformation num\u00e9rique de leur entreprise. Avec une reconnaissance de 15 cr\u00e9dits ECTS, le CAS de 16 jours peut \u00eatre pris en compte comme module \u00e0 option dans le cadre du Master of Advanced Studies (MAS) in Digital Business\", explique Sven Ruoss, responsable de la fili\u00e8re MAS Digital Business HWZ.<\/p>\n

Le r\u00f4le de l'IA dans le commerce num\u00e9rique<\/strong><\/h3>\n

L'intelligence artificielle n'est pas seulement un sujet technologique. Il s'agit plut\u00f4t d'un facilitateur qui s'immisce \u00e0 tous les niveaux de la cha\u00eene de cr\u00e9ation de valeur ; cela concerne les interfaces clients, la conception des produits, l'administration et l'exploitation. Les entreprises qui comprennent cette technologie et d\u00e9veloppent une strat\u00e9gie adapt\u00e9e peuvent d\u00e8s aujourd'hui cr\u00e9er de nouvelles valeurs num\u00e9riques et concevoir leurs mod\u00e8les commerciaux de mani\u00e8re efficace.<\/p>\n

Perspectives et importance pour les leaders num\u00e9riques<\/strong><\/h3>\n

Les grandes entreprises technologiques telles que Google, Microsoft, Apple, Amazon, Meta et Nvidia investissent massivement dans l'IA et \u00e9largissent ainsi leurs mod\u00e8les commerciaux en proposant des solutions IA non seulement aux clients priv\u00e9s, mais aussi aux clients professionnels. Les entreprises suisses sont aujourd'hui confront\u00e9es au d\u00e9fi de d\u00e9velopper leurs propres plateformes AI afin de comprendre la technologie, les fournisseurs et les domaines d'application et d'\u00e9laborer leur propre strat\u00e9gie.<\/p>\n

A propos du MAS Digital Business HWZ - Major in Digital Value Creation<\/strong><\/h3>\n

Le Master of Advanced Studies (MAS) in Digital Business en cours d'emploi \u00e0 la HWZ propose des sp\u00e9cialisations exclusives comme Digital Value Creation. Il combine la hauteur de vol strat\u00e9gique et le niveau du mod\u00e8le d'affaires avec la mise en \u0153uvre op\u00e9rationnelle dans Digital Product Management. Ce MAS transmet des connaissances pratiques pour agir avec succ\u00e8s dans un monde num\u00e9rique et cr\u00e9er soi-m\u00eame des valeurs num\u00e9riques.<\/p>\n

Source : www.fh-hwz.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

La HWZ Hochschule f\u00fcr Wirtschaft Z\u00fcrich lancera \u00e0 partir d'ao\u00fbt 2024 ce qu'elle consid\u00e8re comme le premier Certificate of Advanced Studies (CAS) de Suisse en cours d'emploi, Digital Business Models & Strategy with AI. <\/p>","protected":false},"author":58,"featured_media":27990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"AI","_yoast_wpseo_metadesc":"Die HWZ startet ab August 2024 den nach eigenen Angaben schweizweit ersten Certificate of Advanced Studies (CAS) Digital Business Models & Strategy with AI.","articlekey":"","footnotes":""},"categories":[30],"tags":[62,3587,1382,424],"class_list":["post-27988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-weiterbildung","tag-aus-weiterbildung","tag-cas","tag-hwz","tag-schweiz"],"acf":[],"yoast_head":"\nDigitale Gesch\u00e4ftsmodelle mit AI gestalten - Organisator<\/title>\n<meta name=\"description\" content=\"Die HWZ startet ab August 2024 den nach eigenen Angaben schweizweit ersten Certificate of Advanced Studies (CAS) Digital Business Models & Strategy with AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/formation-continue-2\/2024-06-25\/digitale-geschaeftsmodelle-mit-ai-gestalten\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitale Gesch\u00e4ftsmodelle mit AI gestalten\" \/>\n<meta property=\"og:description\" content=\"Die HWZ startet ab August 2024 den nach eigenen Angaben schweizweit ersten Certificate of Advanced Studies (CAS) Digital Business Models & Strategy with AI.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/formation-continue-2\/2024-06-25\/digitale-geschaeftsmodelle-mit-ai-gestalten\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-25T10:34:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/06\/HWZ-Weiterbildung_Bild1_ps.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"680\" \/>\n\t<meta property=\"og:image:height\" content=\"437\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Adelisa Kalajdzini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Digitale Gesch\u00e4ftsmodelle mit AI gestalten\" \/>\n<meta name=\"twitter:description\" content=\"Die #HWZ startet ab August 2024 den nach eigenen Angaben schweizweit ersten Certificate of Advanced Studies #(CAS) #Digital #Business Models & Strategy with #AI.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.organisator.ch\/wp-content\/uploads\/2024\/06\/HWZ-Weiterbildung_Bild1_ps.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/weiterbildung\\\/2024-06-25\\\/digitale-geschaeftsmodelle-mit-ai-gestalten\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/weiterbildung\\\/2024-06-25\\\/digitale-geschaeftsmodelle-mit-ai-gestalten\\\/\"},\"author\":{\"name\":\"Adelisa Kalajdzini\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/2e1314a2172123f874db408d8911d3f3\"},\"headline\":\"Digitale Gesch\u00e4ftsmodelle mit AI gestalten\",\"datePublished\":\"2024-06-25T10:34:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/weiterbildung\\\/2024-06-25\\\/digitale-geschaeftsmodelle-mit-ai-gestalten\\\/\"},\"wordCount\":585,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/weiterbildung\\\/2024-06-25\\\/digitale-geschaeftsmodelle-mit-ai-gestalten\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/HWZ-Weiterbildung_Bild1_ps.jpg\",\"keywords\":[\"Aus-\\\/Weiterbildung\",\"CAS\",\"HWZ\",\"Schweiz\"],\"articleSection\":[\"WEITERBILDUNG\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/weiterbildung\\\/2024-06-25\\\/digitale-geschaeftsmodelle-mit-ai-gestalten\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/weiterbildung\\\/2024-06-25\\\/digitale-geschaeftsmodelle-mit-ai-gestalten\\\/\",\"name\":\"Digitale Gesch\u00e4ftsmodelle mit AI gestalten - 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