{"id":27993,"date":"2024-06-25T09:24:31","date_gmt":"2024-06-25T07:24:31","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=217132"},"modified":"2024-11-10T09:30:24","modified_gmt":"2024-11-10T08:30:24","slug":"rosarot-stellt-vor-was-saicon-nicht-ist","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-06-25\/rosarot-stellt-vor-was-saicon-nicht-ist\/","title":{"rendered":"Rosarot pr\u00e9sente ce que Saicon n'est pas"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-217133 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/01_Saiconn-Kampagne.jpg\" alt=\"Saicon Marketing immobilier\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Depuis 2011, Saicon vend et commercialise des biens immobiliers \u00e0 Zurich avec une sp\u00e9cialisation professionnelle dans les immeubles collectifs. Jusqu'\u00e0 pr\u00e9sent, l'\u00e9quipe dirig\u00e9e par Moreno Pinelli s'est occup\u00e9e de mani\u00e8re autonome du marketing. Aujourd'hui, Saicon a d\u00e9cid\u00e9 de passer \u00e0 l'\u00e9tape suivante et d'atteindre un nouveau niveau de notori\u00e9t\u00e9 gr\u00e2ce \u00e0 l'expertise publicitaire de Rosarot.<\/p>\r\n<p>L'agence zurichoise a \u00e9t\u00e9 charg\u00e9e de la refonte compl\u00e8te de la marque Saicon, en commen\u00e7ant par une analyse approfondie du groupe cible et un d\u00e9veloppement strat\u00e9gique, en passant par le branding et jusqu'\u00e0 la r\u00e9alisation finale. Le r\u00e9sultat de la nouvelle pr\u00e9sentation est une image \u00e9pur\u00e9e qui doit refl\u00e9ter la structure et la minutie de Saicon. Le choix d'une police de caract\u00e8res solide et intemporelle au caract\u00e8re bien tremp\u00e9 souligne le professionnalisme de Saicon, tandis que de grands titres et un jaune joyeux et frais soulignent l'ouverture et l'accessibilit\u00e9 de l'entreprise.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-217135\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/04_Saicon_Branding_Chart.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p><strong>\u00c9veiller la curiosit\u00e9 avec des associations de noms<\/strong><\/p>\r\n<p>La campagne d\u00e9velopp\u00e9e en m\u00eame temps joue avec l'autod\u00e9rision sur la m\u00e9connaissance du nom Saicon dans le grand public. Gr\u00e2ce \u00e0 des associations d'id\u00e9es \u00e9trang\u00e8res \u00e0 la branche et \u00e0 leur r\u00e9solution correcte, le nom Saicon doit \u00eatre ancr\u00e9 dans l'esprit du groupe cible et invite les clients potentiels \u00e0 s'adresser \u00e0 Saicon pour toute question immobili\u00e8re.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-217134\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/02_Saicon_Plakat_F12.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Dans sa mise en \u0153uvre, la nouvelle image de marque de Saicon mise sur diff\u00e9rents canaux tels que les affiches imprim\u00e9es, les annonces vid\u00e9o, les mailings directs, le site web remani\u00e9 et des mesures de marketing en ligne renforc\u00e9es comme le SEO et le SEA.<\/p>\r\n<p><\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Saicon :<\/strong> Moreno Pinelli (propri\u00e9taire), Aline Pinelli (propri\u00e9taire), Mara Schiavone (chef de projet backoffice). <strong>Responsable chez Rosarot :<\/strong> Ren\u00e9 Karrer, Michael Schmidt (direction cr\u00e9ative), Corinna Kost, Laura Weinhofer (direction artistique), Carmen St\u00e4helin (texte, concept), Noel M\u00fchlberg, Claire Hulla (PAO), Bettina Walder (conseil), Moreno Carroccia, Mauro Zoffoli (performance, SEA, SEO).<\/p>","protected":false},"excerpt":{"rendered":"<p>Trop de gens ne connaissent pas encore Saicon. L'agence immobili\u00e8re zurichoise dirig\u00e9e par son propri\u00e9taire aimerait changer cela. C'est pourquoi Saicon mise, en collaboration avec l'agence Rosarot, sur un rebranding frais et une campagne qui met en avant le nom de l'entreprise.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Saicon Immobilienmarketing","_yoast_wpseo_metadesc":"Saicon Immobilien erreicht neues Bekanntheitslevel mit neuem Markenauftritt und Marketingstrategie durch Rosarot.","articlekey":"","footnotes":""},"categories":[29],"tags":[2617,2851,2640,4283],"class_list":["post-27993","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marken","tag-rebranding","tag-rosarot","tag-saicon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rosarot stellt vor, was Saicon nicht ist - Organisator<\/title>\n<meta name=\"description\" content=\"Saicon Immobilien erreicht neues Bekanntheitslevel mit neuem Markenauftritt und Marketingstrategie durch Rosarot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-06-25\/rosarot-stellt-vor-was-saicon-nicht-ist\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rosarot stellt vor, was Saicon nicht ist - 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