{"id":28032,"date":"2024-06-26T10:28:49","date_gmt":"2024-06-26T08:28:49","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=217200"},"modified":"2024-11-10T09:14:38","modified_gmt":"2024-11-10T08:14:38","slug":"feinheit-schafft-neuen-auftritt-fuer-crescenda","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-06-26\/feinheit-schafft-neuen-auftritt-fuer-crescenda\/","title":{"rendered":"La finesse cr\u00e9e une nouvelle image pour Crescenda"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-217201 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/20240626_Feinheit_Medienmitteilung_Crescenda_zvg.jpg\" alt=\"Crescenda Corporate\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>Juste \u00e0 temps pour ses 20 ans d'existence, l'association d'utilit\u00e9 publique Crescenda de B\u00e2le se pr\u00e9sente avec une nouvelle identit\u00e9 d'entreprise. Il ne s'agissait pas d'un changement radical, mais d'une \u00e9volution. Et surtout, les groupes cibles devaient pouvoir s'y reconna\u00eetre rapidement et clairement. Telle \u00e9tait la mission confi\u00e9e \u00e0 Feinheit, qui a \u00e9labor\u00e9 l'identit\u00e9 visuelle.<\/p>\r\n<h3><strong>Atteindre l'objectif avec le Human Centered Design<\/strong><\/h3>\r\n<p>Pour r\u00e9pondre aux objectifs, l'agence a combin\u00e9 ses comp\u00e9tences en design visuel et son exp\u00e9rience en design centr\u00e9 sur l'humain et a d\u00e9cid\u00e9 de travailler avec des personnes issues des groupes cibles. Il est vite apparu qu'un groupe cible \u00e9tait de loin le plus important : les femmes avec une exp\u00e9rience de migration qui suivent des cours de cr\u00e9ation d'entreprise ou des formations professionnelles chez Crescenda. Lors d'ateliers avec des repr\u00e9sentantes de ce groupe cible, Feinheit a pu saisir et v\u00e9hiculer l'action de Crescenda.<\/p>\r\n<p>Il est ainsi apparu que chez Crescenda, l'appartenance et la convivialit\u00e9 joyeuse sont au centre des pr\u00e9occupations. Cela se refl\u00e8te dans la nouvelle pr\u00e9sentation, qui se caract\u00e9rise par des couleurs vives, des polices de caract\u00e8res ludiques et un univers visuel authentique.<\/p>\r\n<h3><strong>Manuel d'identit\u00e9 visuelle comme base<\/strong><\/h3>\r\n<p>Le produit final est un manuel d'identit\u00e9 visuelle. Visuellement, il fait vivre l'identit\u00e9 avec des \u00e9l\u00e9ments enti\u00e8rement rafra\u00eechis - comme le logo, la typographie, les couleurs, l'univers visuel et les principes de mise en page. En outre, le texte met en \u00e9vidence qui est Crescenda. La ligne directrice du logo \"Ici, les femmes arrivent. Ici, les femmes avancent\".<\/p>\r\n<p>Le manuel d'identit\u00e9 visuelle a notamment servi de base au nouveau site web de <a href=\"https:\/\/www.crescenda.ch\/\" rel=\"noopener\">Crescenda<\/a>qui est en ligne depuis peu.<\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Crescenda :<\/strong> Nicole L\u00fctzelschwab, Isabelle Groeli, Katharina St\u00f6ckli, Corinna Zuckermann, Nathalie Storer, Adelina Arendarska, Linh Lam, Beatrice Speiser. <strong>Responsable de la finesse :<\/strong> Moritz Friess (direction de projet &amp; conseil), Catriona Paffhausen (design visuel), Stephanie Auderset (texte).<\/p>","protected":false},"excerpt":{"rendered":"<p>Crescenda aide les femmes ayant une exp\u00e9rience de migration \u00e0 s'ins\u00e9rer dans la vie professionnelle. Feinheit a d\u00e9velopp\u00e9 une nouvelle identit\u00e9 d'entreprise pour cette association b\u00e2loise \u00e0 but non lucratif, qui met encore mieux en valeur son identit\u00e9, tant sur le plan visuel que textuel.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Crescenda Corporate","_yoast_wpseo_metadesc":"Crescenda feiert 20 Jahre mit neuer Corporate Identity. Fokus auf Zugeh\u00f6rigkeit, fr\u00f6hliches Miteinander und modernes Design.","articlekey":"","footnotes":""},"categories":[29],"tags":[4286,4287,2617],"class_list":["post-28032","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-crescenda","tag-feinheit","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Feinheit schafft neuen Auftritt f\u00fcr Crescenda - Organisator<\/title>\n<meta name=\"description\" content=\"Crescenda feiert 20 Jahre mit neuer Corporate Identity. 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