{"id":28036,"date":"2024-06-26T09:59:19","date_gmt":"2024-06-26T07:59:19","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=217190"},"modified":"2024-11-10T09:16:24","modified_gmt":"2024-11-10T08:16:24","slug":"die-botschafter-fuer-stadtwerke-gossau-richtig-gut-versorgt-2","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-06-26\/die-botschafter-fuer-stadtwerke-gossau-richtig-gut-versorgt-2\/","title":{"rendered":"Les ambassadeurs pour Stadtwerke Gossau : \"Vraiment bien approvisionn\u00e9\""},"content":{"rendered":"<p><img class=\"aligncenter wp-image-217194 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_1.jpg\" alt=\"Pr\u00e9sentation de la marque Stadtwerke Gossau\" width=\"996\" height=\"560\" \/><\/p>\r\n<p>Les services municipaux de Gossau proposent un large \u00e9ventail de services et de produits qui s'adressent \u00e0 des groupes cibles tr\u00e8s diff\u00e9rents. Afin de cr\u00e9er un profil progressif et centr\u00e9 sur le client, les services municipaux ont lanc\u00e9 une nouvelle image de marque \u00e0 l'\u00e9t\u00e9 2024. Les services industriels se sont ainsi pr\u00e9par\u00e9s \u00e0 l'avenir sur le plan de la communication dans un contexte de march\u00e9 en pleine mutation et de lib\u00e9ralisation croissante.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-217193\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_7.jpg\" alt=\"\" width=\"996\" height=\"560\" \/><\/p>\r\n<h3><strong>Des soins vraiment efficaces<\/strong><\/h3>\r\n<p>La nouvelle image de marque des services municipaux de Gossau, d\u00e9velopp\u00e9e par Die Botschafter, se base sur les trois promesses de prestations centrales \"approvisionnement s\u00fbr\", \"approvisionnement complet\" et \"approvisionnement simple\", qui sont r\u00e9unies dans le slogan \"Richtig gut versorgt\".<\/p>\r\n<p>Le d\u00e9veloppement de la marque met l'accent sur les clients et les services des services municipaux de Gossau qui leur sont adapt\u00e9s et qui vont bien au-del\u00e0 du triptyque \u00e9lectricit\u00e9-eau-gaz. Le logo est le \"fil rouge\" de l'identit\u00e9 visuelle et, dans ses variantes et son univers de couleurs, il est con\u00e7u pour \u00eatre tr\u00e8s reconnaissable. La forme symbolise le dynamisme, l'innovation ainsi que l'\u00e9motion humaine. Le slogan accrocheur \"Vraiment bien approvisionn\u00e9\" doit r\u00e9sumer de mani\u00e8re concise cette promesse de prestations.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_4.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_4.jpg\" alt=\"\" width=\"996\" height=\"560\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_3.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_3.jpg\" alt=\"\" width=\"996\" height=\"560\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_2.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_2.jpg\" alt=\"\" width=\"996\" height=\"560\" \/><\/a><\/p>\r\n<h3><strong>Par\u00e9s pour l'avenir \u00e9nerg\u00e9tique<\/strong><\/h3>\r\n<p>Les ambassadeurs ont affin\u00e9 le positionnement des services municipaux de Gossau et en ont d\u00e9duit les messages cl\u00e9s et le slogan. L'agence a \u00e9galement r\u00e9alis\u00e9 le nouveau site Internet, rafra\u00eechi les canaux de m\u00e9dias sociaux ainsi que la newsletter, con\u00e7u une campagne de lancement et retravaill\u00e9 les brochures et flyers existants. Suivront \u00e0 l'automne 2024 une nouvelle pr\u00e9sence sur les salons et des outils de communication soutenant les conseils.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_6.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_6.jpg\" alt=\"\" width=\"996\" height=\"560\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_5.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/Stadtwerke_Gossau_996x560_5.jpg\" alt=\"\" width=\"996\" height=\"560\" \/><\/a><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez Stadtwerke Gossau :<\/strong> Rafael Mittelholzer (responsable march\u00e9 et \u00e9nergie), Daniela Schwitter-Meister (responsable marketing). <strong>Responsable chez Die Botschafter Kommunikationsagentur :<\/strong> Axel Thoma (strat\u00e9gie et concept), Carmen Fraefel (direction de projet), Tammy Kissling (conception), Jessica Obrist (num\u00e9rique).<\/p>","protected":false},"excerpt":{"rendered":"<p>En collaboration avec l'agence \"Die Botschafter\", les services industriels de Gossau ont continu\u00e9 \u00e0 d\u00e9velopper leur image de marque. Celle-ci doit r\u00e9affirmer son positionnement en tant que fournisseur d'\u00e9nergie et employeur innovant, s\u00fbr, \u00e9conomique et durable.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Stadtwerke Gossau Markenauftritt","_yoast_wpseo_metadesc":"Stadtwerke Gossau lancieren neuen Markenauftritt mit Fokus auf Kunden und umfassende Dienstleistungen.","articlekey":"","footnotes":""},"categories":[29],"tags":[3492,584,2617,2851],"class_list":["post-28036","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-die-botschafter","tag-energie","tag-marken","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Botschafter f\u00fcr Stadtwerke Gossau: \u00abRichtig gut versorgt\u00bb - 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