{"id":28114,"date":"2024-06-30T08:54:31","date_gmt":"2024-06-30T06:54:31","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=217377"},"modified":"2024-11-10T08:57:13","modified_gmt":"2024-11-10T07:57:13","slug":"jung-von-matt-brand-identity-entwickelt-auftritt-fuer-cisb","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-06-30\/jung-von-matt-brand-identity-entwickelt-auftritt-fuer-cisb\/","title":{"rendered":"Jung von Matt Brand Identity d\u00e9veloppe une identit\u00e9 visuelle pour CISB"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-217381 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM.jpg\" alt=\"CISB \" width=\"1200\" height=\"750\" \/><\/p>\r\n<p>Le CISB a pour objectif de mettre en place une plateforme interdisciplinaire qui encourage la recherche dans le domaine de la durabilit\u00e9 et de l'innovation des entreprises et qui permet un dialogue pr\u00e9curseur entre l'acad\u00e9mie et l'\u00e9conomie. Le CISB doit provoquer un changement tangible dans l'\u00e9conomie et la soci\u00e9t\u00e9 en transformant des id\u00e9es visionnaires en solutions pratiques.<\/p>\r\n<p>Jung von Matt Brand Identity a \u00e9t\u00e9 impliqu\u00e9 d\u00e8s le d\u00e9but dans le processus de cr\u00e9ation de la fondation. Cela a permis de garantir une \u00e9troite imbrication entre le design et l'identit\u00e9 de la fondation.<\/p>\r\n<p>Il en r\u00e9sulte une pr\u00e9sentation claire, moderne et fra\u00eeche qui doit se distinguer dans l'environnement des fondations suisses. La r\u00e9duction cibl\u00e9e et l'approche sobre placent les th\u00e8mes et les chercheurs au centre. Sur la plateforme, les id\u00e9es et les innovations pertinentes sont clairement pr\u00e9sentes et peuvent \u00eatre promues de mani\u00e8re constructive.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM2.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM2.jpg\" alt=\"\" width=\"1200\" height=\"750\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM4.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM4.jpg\" alt=\"\" width=\"1200\" height=\"750\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM5.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/240313_CISB_MM5.jpg\" alt=\"\" width=\"1200\" height=\"750\" \/><\/a><\/p>\r\n<p>\"Lors de la conception du design de la marque, il s'agissait pour nous de cr\u00e9er une pr\u00e9sence visuelle qui donne non seulement un visage unique \u00e0 la fondation, mais qui offre \u00e9galement une sc\u00e8ne digne \u00e0 la recherche\", explique Micha Niederh\u00e4user, Brand Designer chez Jung von Matt Brand Identity.<\/p>\r\n<p>Le jaune citron caract\u00e9ristique, associ\u00e9 aux tons gris neutres et r\u00e9duits, conf\u00e8re \u00e0 la pr\u00e9sentation fra\u00eecheur et caract\u00e8re. De plus, les images g\u00e9n\u00e9r\u00e9es par IA - qui montrent des formes abstraites dans un univers de couleurs blanches et neutres - soulignent l'accent mis sur l'innovation et la modernit\u00e9. \"L'utilisation d'images g\u00e9n\u00e9r\u00e9es par IA a permis de refl\u00e9ter et de d\u00e9velopper de mani\u00e8re cibl\u00e9e l'id\u00e9e abstraite de l'univers visuel\", explique Loraine Olalia, designer num\u00e9rique chez Jung von Matt Brand Identity.<\/p>\r\n<p>Le concept de design a \u00e9t\u00e9 mis en \u0153uvre par Jung von Matt Brand Identity de mani\u00e8re coh\u00e9rente sur diff\u00e9rents points de contact. Ils garantissent ainsi une image uniforme, notamment sur le site web, qui sert de point de contact central et offre des informations compl\u00e8tes sur la fondation et les initiatives qu'elle soutient.<\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Responsable chez CISB : <\/strong>Alexander Bischoff (pr\u00e9sident du conseil de fondation), Stefano Bianchi (membre du conseil de fondation). <strong>Responsable chez Jung von Matt Brand Identity : <\/strong>Nathalie Weiss (direction de projet), Loraine Olalia (design), Micha Niederh\u00e4user (design).<\/p>","protected":false},"excerpt":{"rendered":"<p>Jung von Matt Brand Identity a accompagn\u00e9 la cr\u00e9ation du Center for Innovation and Sustainability in Business Foundation (CISB) et en a assur\u00e9 la r\u00e9alisation visuelle. L'identit\u00e9 visuelle souligne la mission, les valeurs et le mandat de recherche de la fondation.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"CISB","_yoast_wpseo_metadesc":"CISB f\u00f6rdert interdisziplin\u00e4re Forschung und Dialog zwischen Akademie und Wirtschaft f\u00fcr nachhaltige Innovationen.","articlekey":"","footnotes":""},"categories":[29],"tags":[2740,2617],"class_list":["post-28114","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-jung-von-matt-brand-identity","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jung von Matt Brand Identity entwickelt Auftritt f\u00fcr CISB - Organisator<\/title>\n<meta name=\"description\" content=\"CISB f\u00f6rdert interdisziplin\u00e4re Forschung und Dialog zwischen Akademie und Wirtschaft f\u00fcr nachhaltige Innovationen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-06-30\/jung-von-matt-brand-identity-entwickelt-auftritt-fuer-cisb\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jung von Matt Brand Identity entwickelt Auftritt f\u00fcr CISB - 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