{"id":28741,"date":"2024-08-08T15:08:51","date_gmt":"2024-08-08T13:08:51","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=217926"},"modified":"2024-11-09T08:19:47","modified_gmt":"2024-11-09T07:19:47","slug":"swissquote-ist-wie-ein-aufzug-nach-oben-jan-de-schepper-im-interview","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-08-08\/swissquote-ist-wie-ein-aufzug-nach-oben-jan-de-schepper-im-interview\/","title":{"rendered":"\"Swissquote est comme un ascenseur vers le haut\" - Interview de Jan De Schepper"},"content":{"rendered":"<p><span style=\"font-weight: 400\"><img class=\"aligncenter wp-image-221160 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/07\/Jan-De-Schepper-4-3-CMO-of-The-Year.png\" alt=\"Jan De Schepper \" width=\"1024\" height=\"768\" \/><\/span><\/p>\r\n<p><span style=\"font-weight: 400\">Depuis son arriv\u00e9e chez Swissquote en 2015, Jan De Schepper a remport\u00e9 des succ\u00e8s impressionnants et a fortement marqu\u00e9 l'entreprise. D'abord en tant que directeur marketing et depuis 2019 en tant que Chief Sales and Marketing Officer, il a transform\u00e9 la marque Swissquote. Sous sa direction en tant que CMO, Swissquote est pass\u00e9e d'une plateforme leader suisse de banque et de trading en ligne \u00e0 la premi\u00e8re banque universelle num\u00e9rique du pays. \"Je suis extr\u00eamement fier de cette nomination, qui est une reconnaissance de la r\u00e9ussite de notre strat\u00e9gie commerciale et marketing\", a d\u00e9clar\u00e9 De Schepper.<\/span><\/p>\r\n<p><\/p>\r\n<p><b>L'importance du titre de \"CMO of the Year<\/b><\/p>\r\n<p><span style=\"font-weight: 400\">L'\u00e9lection du \"CMO of the Year\" souligne l'importance croissante du marketing dans l'\u00e9conomie suisse. Avec la pertinence croissante de la num\u00e9risation, de la durabilit\u00e9 et du sens donn\u00e9 aux produits et aux services, le r\u00f4le du Chief Marketing Officer a \u00e9volu\u00e9. Le ou la \"CMO of the Year\" sert de mod\u00e8le et d'inspiration pour le secteur et motive les futurs professionnels. Cette ann\u00e9e, cinq candidats sont en lice : Jos\u00e9phine Chamoulaud de Smile, Jan De Schepper de Swissquote, Christian Gut de St\u00f6ckli Swiss Sports, Nathalie No\u00ebl de V-Zug et Saskia von Moos d'Intelligent Food.<\/span><\/p>\r\n<p><\/p>\r\n<p><b>Force d'innovation et centrage sur le client<\/b><\/p>\r\n<p><span style=\"font-weight: 400\">Sous la direction de De Schepper, Swissquote a introduit des produits et services innovants. La coop\u00e9ration avec Stableton pour l'introduction des indices Morningstar en tant qu'illustration de l'indice Unicorn est un produit de march\u00e9 priv\u00e9 unique au monde. En outre, Swissquote offre un acc\u00e8s complet aux crypto-actifs. \"Swissquote est comme un ascenseur vers le haut. Nos plateformes innovantes et s\u00e9curis\u00e9es permettent \u00e0 nos clients d'atteindre plus rapidement et mieux leurs objectifs\", explique De Schepper. Cette capacit\u00e9 d'innovation se traduit \u00e9galement par une forte croissance de la client\u00e8le et une augmentation du chiffre d'affaires de plus de 30 %.<\/span><\/p>\r\n<p><b>Durabilit\u00e9 et Purpose comme valeurs centrales<\/b><\/p>\r\n<p><span style=\"font-weight: 400\">Le d\u00e9veloppement durable est un \u00e9l\u00e9ment central de la philosophie d'entreprise de Swissquote. L'entreprise permet des investissements bas\u00e9s sur des scores ESG et propose des informations compl\u00e8tes sur l'investissement durable sur son site web. \"Le d\u00e9veloppement durable nous tient particuli\u00e8rement \u00e0 c\u0153ur. Nous avons introduit une fonctionnalit\u00e9 qui permet \u00e0 nos clients de filtrer et de s\u00e9lectionner des actions selon des crit\u00e8res de durabilit\u00e9\", explique De Schepper. Cette fonctionnalit\u00e9 permet aux clients d'\u00e9valuer les entreprises en fonction de leur bilan environnemental, de leur responsabilit\u00e9 sociale et de leur gouvernance, et d'optimiser leur portefeuille en cons\u00e9quence. De plus, Swissquote a conclu un partenariat avec une organisation \u00e0 but non lucratif afin de promouvoir d'autres activit\u00e9s durables.<\/span><\/p>\r\n<p><b>Qui sera le \"CMO of The Year 2024\" ?<\/b><\/p>\r\n<p><span style=\"font-weight: 400\">Les performances impressionnantes de Jan De Schepper en tant que Chief Sales and Marketing Officer chez Swissquote et ses approches innovantes en mati\u00e8re de marketing font r\u00e9f\u00e9rence dans le secteur. En mettant clairement l'accent sur le centrage sur le client, l'innovation et la durabilit\u00e9, il a transform\u00e9 avec son \u00e9quipe Swissquote en la premi\u00e8re banque universelle num\u00e9rique de Suisse. Le suspense reste entier jusqu'\u00e0 la soir\u00e9e exclusive de remise des prix dans la Papiersaal pour savoir qui remportera le titre de \"CMO of the Year\" en 2024. D'ici l\u00e0, De Schepper montre comment une strat\u00e9gie marketing r\u00e9ussie peut avoir un impact significatif sur le d\u00e9veloppement global d'une entreprise.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Jan De Schepper, Chief Sales and Marketing Officer chez Swissquote, est nomin\u00e9 pour le titre de \"CMO of the Year\" 2024. Dans l'interview, il parle de ses succ\u00e8s et des approches qui ont fait de Swissquote la premi\u00e8re banque universelle num\u00e9rique. Le jury s'est r\u00e9uni au Clouds, sur les toits de Zurich.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Jan De Schepper","_yoast_wpseo_metadesc":"Jan De Schepper: Transformative Erfolge bei Swissquote. Innovationskraft, Kundenzentrierung und Nachhaltigkeit im Fokus.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,3733,4348],"class_list":["post-28741","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-cmo-of-the-year","tag-mk-format"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abSwissquote ist wie ein Aufzug nach oben\u00bb \u2013 Jan De Schepper im Interview - Organisator<\/title>\n<meta name=\"description\" content=\"Jan De Schepper: Transformative Erfolge bei Swissquote. 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