{"id":29340,"date":"2024-08-27T15:09:55","date_gmt":"2024-08-27T13:09:55","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=222180"},"modified":"2024-11-08T12:25:20","modified_gmt":"2024-11-08T11:25:20","slug":"forward-gewinnt-media-pitch-der-ostschweizer-fachhochschule-ost","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-08-27\/forward-gewinnt-media-pitch-der-ostschweizer-fachhochschule-ost\/","title":{"rendered":"Forward remporte le pitch m\u00e9dia de la Haute \u00e9cole sp\u00e9cialis\u00e9e de Suisse orientale OST"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-222181 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/Campus-OST.jpg\" alt=\"Haute \u00e9cole sp\u00e9cialis\u00e9e\" width=\"1200\" height=\"900\" \/><\/p>\r\n<p>Pour ce mandat, la Haute \u00e9cole sp\u00e9cialis\u00e9e de Suisse orientale a exig\u00e9 des comp\u00e9tences \u00e9tendues en mati\u00e8re de planification strat\u00e9gique des m\u00e9dias, d'expertise technologique, de capacit\u00e9 d'innovation ainsi qu'une grande s\u00e9curit\u00e9 des processus. L'agence Forward a su convaincre le comit\u00e9 d'\u00e9valuation de l'OST par une approche fond\u00e9e et des propositions de mise en \u0153uvre structur\u00e9es et innovantes.<\/p>\r\n<p>\"Avec Forward, nous avons choisi un partenaire qui non seulement r\u00e9pond \u00e0 nos exigences \u00e9lev\u00e9es en mati\u00e8re d'expertise m\u00e9dia, mais qui nous impressionne \u00e9galement par son approche innovante et ax\u00e9e sur les donn\u00e9es\", d\u00e9clare Carlos Friedrich, directeur marketing de l'OST.<\/p>\r\n<p>Forward se chargera de la planification et de la mise en \u0153uvre de toutes les activit\u00e9s m\u00e9dias de l'OST \u00e0 partir de septembre 2024. L'accent sera mis sur l'augmentation de l'efficacit\u00e9 et de l'efficience des investissements m\u00e9dias.<\/p>","protected":false},"excerpt":{"rendered":"<p>Forward a pu s'assurer le mandat m\u00e9dia de l'OST. L'appel d'offres portait sur des prestations dans les domaines du conseil, de la planification et de l'achat de m\u00e9dias, aussi bien pour des campagnes en ligne que hors ligne.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Fachhochschule","_yoast_wpseo_metadesc":"Die Ostschweizer Fachhochschule w\u00e4hlt Forward als Partner f\u00fcr strategische Mediaplanung und technologische Innovation ab September 2024","articlekey":"","footnotes":""},"categories":[29],"tags":[814,2855,4423,4424],"class_list":["post-29340","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-bildung","tag-etats","tag-forward","tag-ost"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forward gewinnt Media-Pitch der Ostschweizer Fachhochschule OST - 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