{"id":29401,"date":"2024-08-28T17:40:19","date_gmt":"2024-08-28T15:40:19","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=222360"},"modified":"2024-11-08T12:12:25","modified_gmt":"2024-11-08T11:12:25","slug":"competec-heisst-neu-brack-alltron-und-stellt-sich-neu-auf","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-08-28\/competec-heisst-neu-brack-alltron-und-stellt-sich-neu-auf\/","title":{"rendered":"Competec s'appelle d\u00e9sormais Brack Alltron et se r\u00e9organise"},"content":{"rendered":"<figure id=\"attachment_222361\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-222361\"><img class=\"aligncenter wp-image-222361 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/529253-Maegenwil-Gewerbepark-72d7db-original-1709820993.jpg\" alt=\"Brack Alltron\" width=\"1200\" height=\"900\" \/>\r\n<figcaption id=\"caption-attachment-222361\" class=\"wp-caption-text\">Le parc industriel de Brack Alltron \u00e0 M\u00e4genwil AG. (Image : zVg. Brack Alltron)<\/figcaption>\r\n<\/figure>\r\n<p>La croissance rapide de ces derni\u00e8res ann\u00e9es, avec de nombreuses acquisitions, a rendu l'organisation plus complexe, peut-on lire dans un communiqu\u00e9 publi\u00e9 mercredi. L'organisation du groupe n'a pas pu suivre l'\u00e9volution du march\u00e9. C'est pourquoi le management est arriv\u00e9 \u00e0 la conclusion que \"certaines lacunes\" dans l'organisation devaient \u00eatre combl\u00e9es.<\/p>\r\n<h3><strong>Des marques rendues plus visibles<\/strong><\/h3>\r\n<p>L'une des mesures est le changement de nom : l'ancien nom de la holding, Competec, \u00e9tait moins connu du public que les marques commerciales Brack et Alltron. C'est pourquoi l'entreprise doit \u00e0 l'avenir \u00e9galement agir sous ces deux noms. Alltron, en tant que marque pour la livraison de clients commerciaux, et Brack.ch, en tant que distributeur pour les clients priv\u00e9s et professionnels, continueraient \u00e0 \u00eatre les principaux acteurs de l'entreprise.<\/p>\r\n<p>Mais en arri\u00e8re-plan, le groupe proc\u00e8de \u00e0 quelques changements. Ainsi, l'ensemble des comp\u00e9tences en mati\u00e8re d'assortiment des diff\u00e9rentes filiales sera d\u00e9sormais regroup\u00e9 sous le nouveau secteur d'entreprise Commercial, tandis que la distribution sera r\u00e9unie dans le secteur Sales.<\/p>\r\n<h3><strong>Marketing subordonn\u00e9 \u00e0 la direction<\/strong><\/h3>\r\n<p>En outre, le groupe subordonne d\u00e9sormais le marketing directement \u00e0 la direction.<\/p>\r\n<p>Selon le communiqu\u00e9, le chef de la nouvelle organisation reste l'actuel CEO de Competec, Stefan Fraude. L'actuel chef de Competec Logistik, Thomas Gasser, est nomm\u00e9 Chief Operations Officer pour Brack Alltron. L'actuel chef d'Alltron, Andrej Golob, dirigera \u00e0 l'avenir le secteur Sales pour l'ensemble de l'entreprise. Tobias Gr\u00fcnder, qui dirigeait jusqu'\u00e0 pr\u00e9sent le d\u00e9veloppement des processus commerciaux, devient Chief Commercial Officer pour le groupe.<\/p>\r\n<p>Comme nous l'avions d\u00e9j\u00e0 annonc\u00e9, Roman Reichelt rejoindra l'entreprise \u00e0 la mi-septembre. <em><a href=\"https:\/\/www.markt-kom.com\/de\/work-life\/jobchange\/comeback-roman-reichelt-geht-zu-brack-mutterkonzern\/\">(Markt-kom.com a rapport\u00e9)<\/a><\/em>. Il prend la direction du marketing et de la communication. Le poste de directeur de l'informatique n'est pas encore pourvu. L'ancien CEO de Brack.ch, Marc Isler, quitte l'entreprise de son propre chef, selon le communiqu\u00e9.<\/p>\r\n<p>Outre le commer\u00e7ant en ligne Brack.ch et le grossiste Alltron, le groupe comprend \u00e9galement le distributeur Home-and-Living Jamei, le fabricant de marques propres Furber, le prestataire de services logistiques Competec Logistik et les services centraux regroup\u00e9s sous Competec Service. Fin 2023, plus de 1300 collaborateurs travaillaient pour l'entreprise. Le chiffre d'affaires annuel s'\u00e9levait \u00e0 environ 1,14 milliard de francs suisses en 2023. <em>(SDA\/swi)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Le groupe commercial Competec change de nom pour devenir Brack Alltron et se dote d'une organisation plus percutante. L'entreprise regroupe notamment ses activit\u00e9s de vente et d'assortiment en un seul endroit.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Brack Alltron","_yoast_wpseo_metadesc":"Brack Alltron reorganisiert und benennt sich um. Marken Brack und Alltron r\u00fccken in den Fokus, um Marktposition zu st\u00e4rken.","articlekey":"","footnotes":""},"categories":[29],"tags":[4006,4345,4434,4435],"class_list":["post-29401","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brack-ch","tag-business","tag-competec","tag-roman-reichelt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Competec heisst neu Brack Alltron und stellt sich neu auf - Organisator<\/title>\n<meta name=\"description\" content=\"Brack Alltron reorganisiert und benennt sich um. 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