{"id":29434,"date":"2024-08-29T14:40:11","date_gmt":"2024-08-29T12:40:11","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=222406"},"modified":"2024-11-08T12:08:41","modified_gmt":"2024-11-08T11:08:41","slug":"studie-von-oona-nimmt-das-employer-branding-unter-die-lupe","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-08-29\/studie-von-oona-nimmt-das-employer-branding-unter-die-lupe\/","title":{"rendered":"L'\u00e9tude d'Oona+ passe l'employer branding au crible"},"content":{"rendered":"

\"Navigateur<\/p>\r\n

Le \"Employer Branding Navigator\" d'Oona+<\/sup> examine diff\u00e9rents aspects de la marque employeur dans des entreprises qui pratiquent ce th\u00e8me au plus haut niveau depuis plusieurs ann\u00e9es d\u00e9j\u00e0. L'\u00e9tude met en lumi\u00e8re ce qui a fait bouger les entreprises dans ce domaine au cours des deux derni\u00e8res ann\u00e9es, o\u00f9 elles en sont aujourd'hui, comment elles s'organisent et ce qu'elles pr\u00e9voient pour les deux prochaines ann\u00e9es. L'agence souhaite ainsi apporter une contribution \u00e0 tous les professionnels et \u00e0 ceux qui souhaitent le devenir.<\/p>\r\n

La marque employeur devient plus pertinente<\/strong><\/h3>\r\n

Selon l'\u00e9tude, l'Employer Branding a re\u00e7u plus d'attention et a gagn\u00e9 en importance dans la plupart des entreprises \u00e9tudi\u00e9es au cours des deux derni\u00e8res ann\u00e9es. Cela se refl\u00e8te \u00e9galement dans les ressources allou\u00e9es \u00e0 ce domaine, tant sur le plan personnel que financier. Ainsi, deux bons tiers des entreprises ont augment\u00e9 les unit\u00e9s de personnel dans leurs \u00e9quipes d'employer branding. La moiti\u00e9 d'entre elles ont \u00e9galement augment\u00e9 leurs ressources financi\u00e8res. Par cons\u00e9quent, de nombreux experts interrog\u00e9s estiment qu'ils sont d\u00e9sormais bien positionn\u00e9s.<\/p>\r\n

Actuellement, les th\u00e8mes pertinents en mati\u00e8re de marque employeur sont l'approche et l'acquisition de groupes cibles sp\u00e9cifiques (tendance \u00e0 la hausse), le (re)d\u00e9veloppement de la PVE et de la marque employeur (tendance \u00e0 la hausse), le renforcement de la notori\u00e9t\u00e9 et de l'image de la marque (stable), l'augmentation de la port\u00e9e des m\u00e9dias sociaux et des points de contact num\u00e9riques (tendance \u00e0 la baisse) et les campagnes ax\u00e9es sur la performance (tendance \u00e0 la baisse).<\/p>\r\n

\"\"\r\n
(Graphiques : Oona+)<\/figcaption>\r\n<\/figure>\r\n

Les personnes interrog\u00e9es estiment que les plus grands d\u00e9fis des deux prochaines ann\u00e9es se situent principalement dans les domaines du march\u00e9, des ressources & de la l\u00e9gislation, de l'engagement des talents & de l'exp\u00e9rience ainsi que dans un positionnement authentique.<\/p>\r\n

\"\"<\/p>\r\n

\r\n

Pour le Navigateur de marque employeur<\/strong> l'agence a Oona+<\/strong> 15 d\u00e9cideurs et sp\u00e9cialistes de la marque employeur, du marketing de recrutement et de l'acquisition de talents ont \u00e9t\u00e9 interview\u00e9s. Parmi les entreprises \u00e9tudi\u00e9es figurent le groupe Amag, la Baloise, CSS, La Poste, Ergon Informatik, Helvetia Assurances, KPMG, le groupe Migros, Post Finance, les CFF, Siemens, Sunrise, Swisscom, l'H\u00f4pital universitaire de Zurich et la Banque cantonale de Zurich.<\/em><\/p>\r\n

L'\u00e9tude, avec toutes les conclusions et les analyses compl\u00e9mentaires, peut \u00eatre consult\u00e9e sur le site \u00eatre obtenu gratuitement sur le site web d'Oona<\/a>.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

L'agence zurichoise Oona+ a publi\u00e9 son premier \"Employer Branding Navigator\". L'\u00e9tude montre les th\u00e8mes dont s'occupe actuellement l'employer branding et ce qui attend encore ce domaine.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Employer Branding Navigator","_yoast_wpseo_metadesc":"Oona+ untersucht im Employer Branding Navigator 2024 die Entwicklungen, Organisation und zuk\u00fcnftigen Pl\u00e4ne im Employer Branding.","articlekey":"","footnotes":""},"categories":[29],"tags":[172,4343,4437,459],"class_list":["post-29434","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-employer-branding","tag-markom","tag-oona","tag-studie"],"acf":[],"yoast_head":"\nStudie von Oona+ nimmt das Employer Branding unter die Lupe - Organisator<\/title>\n<meta name=\"description\" content=\"Oona+ untersucht im Employer Branding Navigator 2024 die Entwicklungen, Organisation und zuk\u00fcnftigen Pl\u00e4ne im Employer Branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-08-29\/studie-von-oona-nimmt-das-employer-branding-unter-die-lupe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studie von Oona+ nimmt das Employer Branding unter die Lupe - 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