{"id":29465,"date":"2024-08-30T11:38:29","date_gmt":"2024-08-30T09:38:29","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=222464"},"modified":"2024-11-08T12:04:57","modified_gmt":"2024-11-08T11:04:57","slug":"mal-ehrlich-und-hirslanden-baby-mit-content-eltern-entlasten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-08-30\/mal-ehrlich-und-hirslanden-baby-mit-content-eltern-entlasten\/","title":{"rendered":"Honn\u00eatement et Hirslanden Baby : soulager les parents gr\u00e2ce au contenu"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-222466 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/me_HirslandenBaby_MM_Kategorie_Gesundheit.jpg\" alt=\"Honn\u00eatement\" width=\"1200\" height=\"901\" \/><\/p>\r\n<p>Il y a une r\u00e8gle simple, tous les parents la connaissent : les enfants tombent malades aux mauvais moments. Tard dans la nuit. Pendant le week-end. Pendant les vacances. Le carrousel des pens\u00e9es se met alors en marche : inoffensif ou grave ? Agir ou attendre ? Tout le monde le sait : googler les sympt\u00f4mes est d\u00e9licat. Tout le monde le fait quand m\u00eame et est souvent encore plus inquiet apr\u00e8s. Et sur les forums en ligne, on trouve un m\u00e9lange de choses utiles et de sc\u00e9narios d'horreur.<\/p>\r\n<p>Que faire alors ? C'est pr\u00e9cis\u00e9ment pour cette raison que Mal honn\u00eate et le groupe Hirslanden ont r\u00e9dig\u00e9 ensemble plus de 50 contributions et les ont publi\u00e9es jeudi. Pour ce faire, ils ont travaill\u00e9 sur <a href=\"https:\/\/mal-ehrlich.ch\/magazin\/gesundheit\/\" rel=\"noopener\">Mal-ehrlich.ch sp\u00e9cifiquement la cat\u00e9gorie Sant\u00e9<\/a> cr\u00e9\u00e9.<\/p>\r\n<p>Les textes publi\u00e9s se concentrent sur les th\u00e8mes du b\u00e9b\u00e9, du jeune enfant et de la grossesse - il s'agit de maladies infantiles typiques, mais aussi d'autres d\u00e9fis m\u00e9dicaux comme les probl\u00e8mes de digestion, les blessures, les pouss\u00e9es dentaires, les piq\u00fbres d'insectes, l'alimentation et bien d'autres choses encore.<\/p>\r\n<p>Les contenus sur les th\u00e8mes de la sant\u00e9 ont \u00e9t\u00e9 r\u00e9dig\u00e9s par des journalistes et v\u00e9rifi\u00e9s par des experts du groupe Hirslanden. Toutes les informations sont fournies \u00e0 titre indicatif et ne remplacent pas l'avis m\u00e9dical d'un sp\u00e9cialiste dans un cas particulier.<\/p>\r\n<p>\"Hirslanden \u00e9tait le partenaire souhait\u00e9 pour cette cat\u00e9gorie de sant\u00e9\", explique Andrea Jansen, strat\u00e8ge et fondatrice de Mal honn\u00eate. Le lien entre Mal honn\u00eate et Hirslanden comporte \u00e9galement des \u00e9l\u00e9ments \u00e9motionnels : Les enfants d'Andrea Jansen et de Rebecca Krausse sont n\u00e9s dans des cliniques Hirslanden. \"Nous avons nous-m\u00eames fait l'exp\u00e9rience de la qualit\u00e9 et de la comp\u00e9tence de Hirslanden, et cela correspond parfaitement \u00e0 nos valeurs et \u00e0 nos exigences chez Mal honn\u00eate\", explique la directrice Rebecca Krausse.<\/p>\r\n<p>Pour Hirslanden aussi, ce partenariat est un atout : \"Haute qualit\u00e9, sens des responsabilit\u00e9s et autod\u00e9termination - ce sont des valeurs qui caract\u00e9risent le groupe Hirslanden et Mal honn\u00eate. C'est pourquoi nous nous sommes r\u00e9jouis de cette demande et avons accept\u00e9 cet engagement\", d\u00e9clare Olivia Werth de Hirslanden Baby.<\/p>\r\n<p>Avec ces textes en libre acc\u00e8s, Mal honn\u00eate veut soulager les parents, leur \u00f4ter leurs craintes et leur apporter de l'aide. La plate-forme esp\u00e8re en outre que les textes m\u00e9dicaux permettront d'interpeller un groupe de parents qui ne connaissait pas la plate-forme des parents et son engagement auparavant. \"Il serait souhaitable que les parents trouvent chez nous des informations sur les poux de t\u00eate et qu'en parcourant le site, ils apprennent en outre que le tohu-bohu dans leur t\u00eate a un nom : Mental Load\", explique Anja Knabenhans, responsable du contenu.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-222465\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/me_HirslandenBaby_MM_Mockup_1.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Mal ehrlich et le groupe Hirslanden ont travaill\u00e9 en \u00e9troite collaboration pour cr\u00e9er une cinquantaine de contributions autour du b\u00e9b\u00e9, du jeune enfant et de la grossesse pour la plateforme. Dans la nouvelle cat\u00e9gorie sant\u00e9, les deux entreprises associent leurs comp\u00e9tences cl\u00e9s respectives et leur souhait de soutenir les parents dans les moments d'incertitude.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Mal ehrlich","_yoast_wpseo_metadesc":"Mal ehrlich und Hirslanden bieten Eltern \u00fcber 50 gepr\u00fcfte Gesundheitstexte zu Baby, Kleinkind und Schwangerschaft.","articlekey":"","footnotes":""},"categories":[29],"tags":[4442,4153,4343],"class_list":["post-29465","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-hirslanden","tag-mal-ehrlich","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mal ehrlich und Hirslanden Baby: Mit Content Eltern entlasten - 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