{"id":29541,"date":"2024-09-04T12:21:37","date_gmt":"2024-09-04T10:21:37","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=222772"},"modified":"2024-11-08T11:53:18","modified_gmt":"2024-11-08T10:53:18","slug":"fraser-inszeniert-talentfoerderung-fuer-ubs","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-04\/fraser-inszeniert-talentfoerderung-fuer-ubs\/","title":{"rendered":"Fraser met en sc\u00e8ne la promotion des talents pour UBS"},"content":{"rendered":"<p><img class=\"alignnone wp-image-222777 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Beitragsbild.jpg\" alt=\"Initiative marketing de l&#039;UBS\" width=\"1200\" height=\"675\" \/>Dans la nouvelle initiative marketing qui vient d'\u00eatre lanc\u00e9e, UBS et Fraser of Switzerland pr\u00e9sentent une coupe transversale \u00e9motionnelle dans chacun des cinq domaines cibl\u00e9s : \u00e9ducation, sport, culture, entrepreneuriat et durabilit\u00e9. Six v\u00e9ritables talents sont mis en lumi\u00e8re dans leur parcours vers le sommet. Outre l'aptitude, la discipline et la pers\u00e9v\u00e9rance, il faut aussi des partenaires \u00e0 long terme qui reconnaissent leur talent et le soutiennent syst\u00e9matiquement.<\/p>\r\n<p><\/p>\r\n<p>UBS fournit ainsi des raisons suppl\u00e9mentaires pour lesquelles elle est \"Une banque pour la Suisse\". En tant que partenaire de longue date, UBS investit depuis des d\u00e9cennies dans la promotion syst\u00e9matique des talents. Que ce soit avec Swiss Skills pour l'apprentissage professionnel en tant que pilier important de l'\u00e9conomie suisse et de la classe moyenne suisse, dans le sport avec la promotion de l'athl\u00e9tisme suisse de l'UBS Kids Cup jusqu'au niveau mondial \u00e0 Zurich, Lausanne ou Bellinzone, le football suisse avec les Kids Camps, l'\u00e9quipe nationale f\u00e9minine et masculine, dans la culture avec le Locarno Film Festival, le Z\u00fcrcher Film Festival, ou dans la musique classique avec l'Op\u00e9ra de Zurich et le Lucerne Festival). Ainsi qu'en mati\u00e8re de durabilit\u00e9 (Net Zero, UBS Helpetica avec le travail b\u00e9n\u00e9vole pour le bien commun suisse ou la promotion de l'entrepreneuriat avec des partenariats avec l'ETH, l'EPFL, l'HSG, le SEF y compris Growth, Women's Award ou le Swiss Venture Club), pour ne citer que quelques exemples.<\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Mandataire : <\/strong>UBS Switzerland AG, Zurich, Aydin Sahin (Head Marketing &amp; Digital Sales), Sonja Kingsley-Curry (Head Initiatives &amp; Innovation), Melanie S\u00e4uberli (Strategic Initiatives), Rita Vozarova (Head UBS Engagements), Sandra Caviezel (Head Brand Activation, Sponsorship &amp; Events) Sebastien Rouiller, Tanja Iseppi, Michael R\u00fctti, Adrian Wyss (Brand Activation, Sponsorship &amp; Events), Oliver Vedolin (Head Digital Communication &amp; Growth), Joel Frey (Head Content Marketing &amp; Client Communication), Sascha Meissner (Content Marketing), Benjamin Fehrenbach (Head Social Media), Annina Speich (Social Media), Chloe Hindes (Digital Marketing), Kristel Henggeler (Media Strategy), Mehmet Odabas (Creative Director) <strong>Agence :<\/strong> Fraser of Switzerland, Nadja Stickl (Managing Director), Morgana Stolz (Senior Project Manager), Fernando Barbella (Managing Director Creation &amp; Partner FRASER GmbH), Andreas Schwitter (Creative Director), Heiko Freyland (Creative Director), Karen Le Roux (Digital Design), Mikhail Gany (Senior Design)<strong> M\u00e9dias :<\/strong> Publicis Media Switzerland, Zurich ,Martina White (Business Director), Florence Angstmann (Digital Account Manager), Attila Kovacs (Senior Account Manager), Antonia Joura (Account Executive) <strong>production :<\/strong>\u00a0Shining, Gonzaga Manso (Director &amp; DOP), Paco Ponce de L\u00e9on (Director Assistant), Leonardo Sanfilippo (Executive Producer), Dimitri Siegrist (Junior Producer), Gustaf Richter (Line Producer), Nathalie Maibach (Line Producer), Gabi Benz (Line Producer), Adi Imholz (Production Assistants), Nina Zogg (Production Assistants), Marino Denk (Production Assistants), Robin Fessel (Artdepartment), Damaris Eigenheer (Styling), No\u00e9mie Bellwald (Casting), Mel Afflenbach (Location), Giacomo Prestinari (Editor), Cloudscape (VFX), Nadia Khairat G\u00f3mez (Colorist), Aimar Molero (Music &amp; Sounddesign), DubDub (Audio Postproduction).<\/p>","protected":false},"excerpt":{"rendered":"<p>Sur son march\u00e9 d'origine, la Suisse, l'UBS s'engage \u00e0 promouvoir l'\u00e9ducation, le sport, la culture, l'entrepreneuriat et la durabilit\u00e9. En collaboration avec des organisations partenaires, elle aide les g\u00e9n\u00e9rations actuelles et futures \u00e0 d\u00e9velopper leur plein potentiel.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"UBS Marketing-Initiative","_yoast_wpseo_metadesc":"UBS und Fraser of Switzerland starten eine emotionale Marketing-Initiative zur F\u00f6rderung von Talenten in f\u00fcnf Fokusfeldern.","articlekey":"","footnotes":""},"categories":[29],"tags":[4456,3197,4343,4457,2345],"class_list":["post-29541","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-fraser-switzerland","tag-kampagnen","tag-markom","tag-shining","tag-ubs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fraser inszeniert Talentf\u00f6rderung f\u00fcr UBS - 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