{"id":29545,"date":"2024-09-04T13:25:26","date_gmt":"2024-09-04T11:25:26","guid":{"rendered":"https:\/\/www.organisator.ch\/?p=29545"},"modified":"2024-09-27T07:47:28","modified_gmt":"2024-09-27T05:47:28","slug":"kmu-mem-sind-bereit-fuer-die-kuenstliche-intelligenz","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/management\/2024-09-04\/kmu-mem-sind-bereit-fuer-die-kuenstliche-intelligenz\/","title":{"rendered":"Les PME-MEM sont pr\u00eates pour l'intelligence artificielle"},"content":{"rendered":"
\"\"
Le salon des PME-MEM s'est tenu toute la journ\u00e9e en parall\u00e8le \u00e0 la manifestation. (Image : www.swissmechanic.ch)<\/figcaption><\/figure>\n

La branche des machines, des \u00e9quipements \u00e9lectriques et des m\u00e9taux (MEM) a connu une \u00e9volution remarquable au cours des derni\u00e8res d\u00e9cennies, de la m\u00e9canisation \u00e0 la num\u00e9risation en passant par l'automatisation. Actuellement, elle se trouve \u00e0 l'aube de l'\u00e8re de l'intelligence artificielle (IA). \"L'IA offre d'\u00e9normes opportunit\u00e9s aux petites et moyennes entreprises (PME). Elle permet de gagner en efficacit\u00e9 et en flexibilit\u00e9 afin de mieux s'adapter aux changements du march\u00e9. Cela donne aux PME la possibilit\u00e9 de s'affirmer \u00e9galement face \u00e0 des concurrents plus importants\", explique J\u00fcrg Marti, directeur de Swissmechanic Suisse. Mais l'IA pose \u00e9galement des d\u00e9fis \u00e0 l'industrie, comme les risques croissants li\u00e9s \u00e0 la cybers\u00e9curit\u00e9. La cinqui\u00e8me \u00e9dition du Swissmechanic Business Day a mis en lumi\u00e8re ces potentiels et ces risques.<\/p>\n

Comment l'IA fa\u00e7onne l'avenir des PME-MEM<\/strong><\/h3>\n

Trois expos\u00e9s exceptionnels ont marqu\u00e9 la manifestation et donn\u00e9 de pr\u00e9cieuses impulsions : le Dr Stephan Sigrist, fondateur et directeur du think tank W.I.R.E., a ouvert la journ\u00e9e en jetant un regard sur l'avenir de l'intelligence artificielle. Il a mis en lumi\u00e8re les effets potentiels de cette technologie sur l'\u00e9conomie et la soci\u00e9t\u00e9 et a montr\u00e9 les chances et les risques qui y sont li\u00e9s. Michael Jungo du Swiss AI Center s'est concentr\u00e9 sur des exemples concrets d'application de l'intelligence artificielle dans l'industrie. Des projets r\u00e9ussis ont ainsi \u00e9t\u00e9 pr\u00e9sent\u00e9s, montrant comment les PME peuvent tirer profit des solutions d'IA, par exemple dans l'application des jumeaux num\u00e9riques. Antoine Verdon, cofondateur d'AI Bridge, a cl\u00f4tur\u00e9 la journ\u00e9e par un expos\u00e9 ax\u00e9 sur la pratique. Il a expliqu\u00e9 comment les entreprises peuvent utiliser l'intelligence artificielle de mani\u00e8re strat\u00e9gique pour obtenir des avantages concurrentiels.<\/p>\n

Des connaissances pratiques lors de masterclasses<\/strong><\/h3>\n

En plus des expos\u00e9s, deux masterclasses pratiques ont \u00e9t\u00e9 propos\u00e9es : Dans une masterclass dirig\u00e9e par Swisscom, les participants ont \u00e9t\u00e9 initi\u00e9s au th\u00e8me de la cyber-r\u00e9silience. Ils ont appris comment prot\u00e9ger efficacement leur entreprise contre les menaces num\u00e9riques en utilisant leurs collaborateurs comme premi\u00e8re ligne de d\u00e9fense. La deuxi\u00e8me masterclass, organis\u00e9e par l'agence KLAR, s'est pench\u00e9e sur le th\u00e8me de la marque employeur. C'est justement dans la \"guerre des talents\" qu'une marque employeur forte est d\u00e9cisive. Les participants ont appris comment la d\u00e9velopper et l'utiliser avec succ\u00e8s pour se positionner sur le march\u00e9 du travail. Dans le domaine des ressources humaines \u00e9galement, l'IA modifie de nombreux processus \u00e9tablis jusqu'\u00e0 pr\u00e9sent.<\/p>\n

Plateforme d'\u00e9change et d'innovation <\/strong><\/h3>\n

Le salon des PME-MEM s'est tenu toute la journ\u00e9e en parall\u00e8le \u00e0 la manifestation. Les exposants y ont pr\u00e9sent\u00e9 leurs derniers produits et services. Le salon a \u00e9galement offert une plateforme id\u00e9ale pour \u00e9changer avec les autres participants et nouer de pr\u00e9cieux contacts dans la branche. Des \u00e9v\u00e9nements tels que le Business Lunch ont permis d'approfondir les discussions dans une atmosph\u00e8re d\u00e9tendue et de nouer de nouvelles relations d'affaires. \"Le Swissmechanic Business Day 2024 souligne une fois de plus l'importance du r\u00e9seau dans un monde de plus en plus num\u00e9ris\u00e9 et interconnect\u00e9\", r\u00e9sume Nicola Roberto Tettamanti, pr\u00e9sident de Swissmechanic Suisse.<\/p>\n

Source : www.swissmechanic.ch<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Le Swissmechanic Business Day 2024, l'\u00e9v\u00e9nement de r\u00e9seautage des PME-MEM, a eu lieu le 3 septembre 2024, \u00e0 la foire de Lucerne. L'\u00e9v\u00e9nement, qui a lieu tous les deux ans, \u00e9tait consacr\u00e9 cette ann\u00e9e au th\u00e8me de \"l'intelligence artificielle\". Pr\u00e8s de 200 repr\u00e9sentants de la branche ont particip\u00e9 \u00e0 la manifestation afin de discuter ensemble des d\u00e9fis et des opportunit\u00e9s pour les PME-MEM. <\/p>","protected":false},"author":58,"featured_media":29547,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"KMU-MEM","_yoast_wpseo_metadesc":"Der Swissmechanic Business Day 2024, der Netzwerkanlass der KMU-MEM, fand am 3. 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