{"id":29863,"date":"2024-09-17T08:56:22","date_gmt":"2024-09-17T06:56:22","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=223443"},"modified":"2024-11-08T09:31:08","modified_gmt":"2024-11-08T08:31:08","slug":"staenderat-beharrt-auf-ausnahmen-bei-werbung-fuer-zigaretten","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-17\/staenderat-beharrt-auf-ausnahmen-bei-werbung-fuer-zigaretten\/","title":{"rendered":"Le Conseil des Etats insiste sur les exceptions en mati\u00e8re de publicit\u00e9 pour les cigarettes"},"content":{"rendered":"

\"Publicit\u00e9<\/p>\r\n

Lors du vote final, la Chambre des cantons a adopt\u00e9 le projet par 28 voix contre 12 et 4 abstentions. Les d\u00e9cisions pr\u00e9c\u00e9dentes ont toutefois \u00e9t\u00e9 prises en partie de mani\u00e8re relativement serr\u00e9e, \u00e0 quelques voix pr\u00e8s.<\/p>\r\n

Avec la r\u00e9vision de la loi, le Conseil f\u00e9d\u00e9ral veut faire en sorte que la publicit\u00e9 pour les produits du tabac et les cigarettes \u00e9lectroniques n'atteigne plus les enfants et les jeunes, comme le prescrit la Constitution.<\/p>\r\n

Comme \u00e0 l'automne 2023, la Chambre basse s'est prononc\u00e9e en faveur de l'inscription dans la loi d'exceptions pour le personnel de vente mobile dans les lieux accessibles au public. En outre, la publicit\u00e9 pour le tabac dans les lieux accessibles au public et le parrainage de manifestations doivent rester autoris\u00e9s, \u00e0 condition que la publicit\u00e9 sur place ne soit ni accessible ni visible pour les mineurs.<\/p>\r\n

Pas de r\u00e8gles sp\u00e9cifiques pour les cigares<\/strong><\/h3>\r\n

Lors du deuxi\u00e8me traitement de l'affaire, le Conseil des Etats a seulement renforc\u00e9 la formulation d'une disposition d'exception. Il a toutefois rejet\u00e9 les propositions minoritaires visant \u00e0 suivre le gouvernement national et \u00e0 renoncer aux exceptions, \u00e0 une exception pr\u00e8s.<\/p>\r\n

La Chambre basse voulait initialement continuer \u00e0 autoriser la promotion directe et personnelle des cigares et cigarillos. Lors de la deuxi\u00e8me d\u00e9lib\u00e9ration, elle est revenue sur sa d\u00e9cision \u00e0 une voix de majorit\u00e9.<\/p>\r\n

Matthias Michel souhaitait une autre exception : la publicit\u00e9 \u00e0 l'int\u00e9rieur des magazines et des journaux devait rester autoris\u00e9e, \u00e0 condition qu'ils soient vendus principalement par abonnement et que leur lectorat soit compos\u00e9 d'au moins 95% d'adultes. Sa proposition individuelle a \u00e9t\u00e9 rejet\u00e9e par 23 voix contre 21 et une abstention.<\/p>\r\n

\"La publicit\u00e9 pour le tabac omnipr\u00e9sente\"<\/h3>\r\n

Le d\u00e9bat a \u00e9galement port\u00e9 sur des questions fondamentales. \"Nous devons aujourd'hui montrer de quel c\u00f4t\u00e9 nous nous trouvons\", a d\u00e9clar\u00e9 Flavia Wasserfallen (PS\/BE), qui a plaid\u00e9 sans succ\u00e8s pour une r\u00e9glementation restrictive. Aujourd'hui, la publicit\u00e9 pour le tabac est omnipr\u00e9sente. Et la Suisse est \u00e0 la tra\u00eene dans le domaine de la r\u00e9glementation.<\/p>\r\n

Lors de l'examen de l'initiative, il n'a pas \u00e9t\u00e9 contest\u00e9 que celle-ci visait \u00e9galement le sponsoring de manifestations ou l'engagement de personnel de vente mobile, a d\u00e9clar\u00e9 Wasserfallen. Elle a critiqu\u00e9 les exceptions propos\u00e9es concernant les manifestations, les jugeant impraticables.<\/p>\r\n

Hannes Germann (UDC\/SH) a rejet\u00e9 le reproche selon lequel le Conseil des Etats voulait contourner l'initiative. Il a argument\u00e9 que les jeunes consomment aussi du cannabis, bien que la publicit\u00e9 pour celui-ci soit interdite en Suisse.<\/p>\r\n

Retour au Conseil national<\/h3>\r\n

La ministre de la Sant\u00e9 Elisabeth Baume-Schneider a en revanche d\u00e9clar\u00e9 que l'\u00e9volution de la proportion de fumeurs, par exemple en Grande-Bretagne, montre que les restrictions en mati\u00e8re de publicit\u00e9 sont efficaces.<\/p>\r\n

La balle est maintenant dans le camp du Conseil national. Lors du premier examen de l'objet en f\u00e9vrier, il avait refus\u00e9 le projet lors du vote sur l'ensemble. Cela revenait \u00e0 une d\u00e9cision de non-entr\u00e9e en mati\u00e8re. Pour l'UDC, les interdictions de publicit\u00e9 pr\u00e9vues allaient trop loin. La gauche, quant \u00e0 elle, estimait que les exceptions pr\u00e9vues n'\u00e9taient pas conformes \u00e0 la Constitution et demandait des r\u00e8gles plus strictes. Au Conseil des Etats, Germann a parl\u00e9 d'une \"alliance contre nature\" au sein de la Chambre haute.<\/p>\r\n

Si le Conseil national rejette une deuxi\u00e8me fois le projet ou n'entre pas en mati\u00e8re, l'affaire est close. Le Parlement devrait alors commencer la mise en \u0153uvre du nouvel article constitutionnel \u00e0 la case 1. (SDA\/swi)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Le Conseil des Etats ne veut toujours pas d'une interdiction compl\u00e8te de la publicit\u00e9 pour mettre en \u0153uvre l'initiative populaire \"Oui \u00e0 la protection des enfants et des jeunes contre la publicit\u00e9 pour le tabac\". Lundi, il a maintenu ses d\u00e9cisions ant\u00e9rieures et a laiss\u00e9 des dispositions d'exception dans la loi.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Tabakwerbung Gesetzesrevision Schweiz 2024","_yoast_wpseo_metadesc":"Schweiz: Gesetzesrevision zur Tabakwerbung 2024 soll Jugendliche sch\u00fctzen. 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