{"id":29925,"date":"2024-09-18T23:59:33","date_gmt":"2024-09-18T21:59:33","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=223589"},"modified":"2024-11-08T09:06:24","modified_gmt":"2024-11-08T08:06:24","slug":"zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/","title":{"rendered":"Interaction des donn\u00e9es et des \u00e9motions \u00e0 la \"Direct ! By Post Advertising 2024\"."},"content":{"rendered":"<figure id=\"attachment_223590\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-223590\"><img class=\"aligncenter wp-image-223590 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Direct_Post-4.jpg\" alt=\"Direct ! by Post Advertising 2024\" width=\"1200\" height=\"800\" \/>\r\n<figcaption id=\"caption-attachment-223590\" class=\"wp-caption-text\">(Image : Post Advertising)<\/figcaption>\r\n<\/figure>\r\n<p>La conf\u00e9rence professionnelle nouvellement con\u00e7ue s'est d\u00e9roul\u00e9e dans un format d'apr\u00e8s-midi contemporain et dans un lieu frais, le Kaufleuten de Zurich. Au programme de \"Direct ! by Post Advertising\" figurait un voyage \u00e0 travers les tendances actuelles et les th\u00e8mes porteurs de la branche publicitaire.<\/p>\r\n<p>Markus Gross, pionnier de l'infographie, a montr\u00e9 dans sa pr\u00e9sentation comment l'intelligence artificielle r\u00e9volutionne le storytelling et la publicit\u00e9. Et la chercheuse en \u00e9motions Cornelia Krebs s'est pench\u00e9e sur la question de savoir comment les entreprises peuvent atteindre le c\u0153ur de leurs groupes cibles gr\u00e2ce \u00e0 une publicit\u00e9 passionn\u00e9e. Avec Andrea Bison, co-CEO de Thjnk Zurich et \"publicitaire de l'ann\u00e9e\" 2024, et Raphael Bratschi, responsable de la gestion des produits et du d\u00e9veloppement commercial chez Post Advertising, elle a discut\u00e9 lors de la table ronde de la mani\u00e8re dont les marques peuvent \u00eatre d\u00e9velopp\u00e9es pour devenir d'authentiques \"Soul Brands\".<\/p>\r\n<figure id=\"attachment_223591\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-223591\"><img class=\"size-full wp-image-223591\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Direct_Post-6.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/>\r\n<figcaption id=\"caption-attachment-223591\" class=\"wp-caption-text\">(Image : Post Advertising)<\/figcaption>\r\n<\/figure>\r\n<p>Ingo Barlovic, chercheur sp\u00e9cialis\u00e9 dans l'enfance et la jeunesse, a ensuite ouvert une perspective fascinante : il a expliqu\u00e9 comment la g\u00e9n\u00e9ration Alpha, le futur groupe cible, fonctionne r\u00e9ellement. Il a soulign\u00e9 leur sensibilit\u00e9 \u00e0 l'authenticit\u00e9 et a fait un plaidoyer puissant pour une publicit\u00e9 cr\u00e9dible.<\/p>\r\n<p>Parmi les autres personnalit\u00e9s pr\u00e9sentes sur sc\u00e8ne figuraient notamment Nicolas Hugentobler, Head Livemarketing chez Rivella, Christoph Keiser, co-directeur Fundraising et Marketing chez Caritas, Esther Cahn, VP Strategy &amp; Customer Growth d'Exactag ainsi qu'Adriano Beti, CEO de Livesystems.<\/p>\r\n<p>Les conf\u00e9renciers et les invit\u00e9s ont pr\u00e9sent\u00e9 des th\u00e8ses stimulantes et des perspectives \u00e9clairantes. Des d\u00e9clarations telles que : \"Dans les ann\u00e9es \u00e0 venir, le num\u00e9rique va se superposer au monde r\u00e9el - avec une \u00e9conomie duale et de nombreux services personnalis\u00e9s\", \"Pr\u00e9sentez vos marques avec des angles et des ar\u00eates. Faites preuve d'audace : Montrez qui vous \u00eates vraiment\", \"Votre groupe cible se demande : qui \u00eates-vous vraiment ? Et qui vais-je devenir chez vous ?\", \"La g\u00e9n\u00e9ration Alpha - n\u00e9e entre 2010 et 2024 - se trouve au c\u0153ur de la tension entre l'ancien monde et le monde num\u00e9ris\u00e9, l'ancien monde \u00e9tant toujours absolument pr\u00e9sent\", ont donn\u00e9 lieu \u00e0 de nombreuses discussions.<\/p>","protected":false},"excerpt":{"rendered":"<p>Jeudi apr\u00e8s-midi, plus de 350 experts en marketing et en publicit\u00e9 ont r\u00e9pondu \u00e0 l'invitation de Post Advertising au Kaufleuten de Zurich. La conf\u00e9rence sp\u00e9cialis\u00e9e \"Direct ! by Post Advertising\" a donn\u00e9 un aper\u00e7u pr\u00e9cieux de l'avenir de la branche publicitaire.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Direct! by Post Advertising 2024","_yoast_wpseo_metadesc":"Direct! by Post Advertising 2024: Fachkonferenz in Z\u00fcrich zu Trends, KI, und Generation Alpha in der Werbebranche.","articlekey":"","footnotes":""},"categories":[29],"tags":[4348,4343],"class_list":["post-29925","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-mk-format","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zusammenspiel von Daten und Emotionen an der \u00abDirect! By Post Advertising 2024\u00bb - Organisator<\/title>\n<meta name=\"description\" content=\"Direct! by Post Advertising 2024: Fachkonferenz in Z\u00fcrich zu Trends, KI, und Generation Alpha in der Werbebranche.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zusammenspiel von Daten und Emotionen an der \u00abDirect! By Post Advertising 2024\u00bb - Organisator\" \/>\n<meta property=\"og:description\" content=\"Direct! by Post Advertising 2024: Fachkonferenz in Z\u00fcrich zu Trends, KI, und Generation Alpha in der Werbebranche.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-18T21:59:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T08:06:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Direct_Post-4.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Zusammenspiel von Daten und Emotionen an der \u00abDirect! By Post Advertising 2024\u00bb\",\"datePublished\":\"2024-09-18T21:59:33+00:00\",\"dateModified\":\"2024-11-08T08:06:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/\"},\"wordCount\":325,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Direct_Post-4.jpg\",\"keywords\":[\"m&amp;k FORMAT\",\"MarKom\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/\",\"name\":\"Zusammenspiel von Daten und Emotionen an der \u00abDirect! By Post Advertising 2024\u00bb - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Direct_Post-4.jpg\",\"datePublished\":\"2024-09-18T21:59:33+00:00\",\"dateModified\":\"2024-11-08T08:06:24+00:00\",\"description\":\"Direct! by Post Advertising 2024: Fachkonferenz in Z\u00fcrich zu Trends, KI, und Generation Alpha in der Werbebranche.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Direct_Post-4.jpg\",\"contentUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/Direct_Post-4.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-09-18\\\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zusammenspiel von Daten und Emotionen an der \u00abDirect! By Post Advertising 2024\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/fr\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Interaction des donn\u00e9es et des \u00e9motions \u00e0 la conf\u00e9rence \"Direct ! By Post Advertising 2024\" - Organisateur","description":"Direct ! by Post Advertising 2024 : conf\u00e9rence sp\u00e9cialis\u00e9e \u00e0 Zurich sur les tendances, l'IA, et la g\u00e9n\u00e9ration Alpha dans le secteur publicitaire.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/","og_locale":"fr_FR","og_type":"article","og_title":"Zusammenspiel von Daten und Emotionen an der \u00abDirect! By Post Advertising 2024\u00bb - Organisator","og_description":"Direct! by Post Advertising 2024: Fachkonferenz in Z\u00fcrich zu Trends, KI, und Generation Alpha in der Werbebranche.","og_url":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2024-09-18T21:59:33+00:00","article_modified_time":"2024-11-08T08:06:24+00:00","og_image":[{"url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Direct_Post-4.jpg","type":"","width":"","height":""}],"author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Zusammenspiel von Daten und Emotionen an der \u00abDirect! By Post Advertising 2024\u00bb","datePublished":"2024-09-18T21:59:33+00:00","dateModified":"2024-11-08T08:06:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/"},"wordCount":325,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Direct_Post-4.jpg","keywords":["m&amp;k FORMAT","MarKom"],"articleSection":["MARKETING"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/","url":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/","name":"Interaction des donn\u00e9es et des \u00e9motions \u00e0 la conf\u00e9rence \"Direct ! By Post Advertising 2024\" - Organisateur","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Direct_Post-4.jpg","datePublished":"2024-09-18T21:59:33+00:00","dateModified":"2024-11-08T08:06:24+00:00","description":"Direct ! by Post Advertising 2024 : conf\u00e9rence sp\u00e9cialis\u00e9e \u00e0 Zurich sur les tendances, l'IA, et la g\u00e9n\u00e9ration Alpha dans le secteur publicitaire.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/#primaryimage","url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Direct_Post-4.jpg","contentUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Direct_Post-4.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Zusammenspiel von Daten und Emotionen an der \u00abDirect! By Post Advertising 2024\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organisateur","description":"Comp\u00e9tence et comp\u00e9tence. Proches de la pratique. L'ORGANISATEUR pr\u00e9pare 10 num\u00e9ros par an sur les th\u00e8mes essentiels pour les dirigeants de PME.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organisateur","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/fr\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/29925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/comments?post=29925"}],"version-history":[{"count":8,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/29925\/revisions"}],"predecessor-version":[{"id":31915,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/posts\/29925\/revisions\/31915"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/media?parent=29925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/categories?post=29925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/fr\/wp-json\/wp\/v2\/tags?post=29925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}