{"id":29935,"date":"2024-09-19T09:39:04","date_gmt":"2024-09-19T07:39:04","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=223607"},"modified":"2024-11-08T09:05:22","modified_gmt":"2024-11-08T08:05:22","slug":"schweizer-medien-und-unterhaltungsbranche-waechst-langsamer","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-19\/schweizer-medien-und-unterhaltungsbranche-waechst-langsamer\/","title":{"rendered":"Le secteur suisse des m\u00e9dias et du divertissement cro\u00eet plus lentement"},"content":{"rendered":"<figure id=\"attachment_223609\" class=\"wp-caption aligncenter\" style=\"width: 1096px\" aria-describedby=\"caption-attachment-223609\"><img class=\"aligncenter wp-image-223609 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Semo-Pwc-Studie-Header.jpg\" alt=\"Swiss Entertainment Media Outlook 2028\" width=\"1096\" height=\"822\" \/>\r\n<figcaption id=\"caption-attachment-223609\" class=\"wp-caption-text\">(Graphique : Pwc.ch)<\/figcaption>\r\n<\/figure>\r\n<p>D'ici 2028, le march\u00e9 des m\u00e9dias (de divertissement), qui comprend les offres Internet, la musique et la radio, les journaux et les magazines, les m\u00e9dias en ligne, la t\u00e9l\u00e9vision, les jeux vid\u00e9o et la r\u00e9alit\u00e9 virtuelle, n'enregistrera plus qu'une croissance annuelle moyenne de 1,1 %. C'est la conclusion \u00e0 laquelle parvient PwC dans sa derni\u00e8re \u00e9tude sur les m\u00e9dias. <a href=\"https:\/\/www.markt-kom.com\/de\/markom\/schweizer-medien-und-unterhaltungsbranche-waechst-langsamer\/pwc.ch\/en\/publications\/2024\/SEMO-2024-2028.pdf\" rel=\"noopener\">Enqu\u00eate \"Swiss Entertainment &amp; Media Outlook\" (Perspectives du divertissement et des m\u00e9dias en Suisse)<\/a>.<\/p>\r\n<p>D'une part, les experts attribuent ce ralentissement \u00e0 l'inflation et \u00e0 l'augmentation du co\u00fbt de la vie. D'autre part, l'effet dit \"post-Covid\" s'estompe.<\/p>\r\n<p>Mais ce pronostic pessimiste ne s'applique pas de la m\u00eame mani\u00e8re \u00e0 tous les sous-segments de la branche. Ainsi, le cin\u00e9ma s'est remis de la pand\u00e9mie de Corona et a augment\u00e9 d'un bon quart en 2023. En outre, les nombreuses diffusions en continu ont stimul\u00e9 les chiffres d'affaires de la vid\u00e9o, de la musique et de la radio.<\/p>\r\n<p>D'un autre c\u00f4t\u00e9, les journaux, les livres et les magazines de consommateurs ont \u00e9t\u00e9 les plus grands perdants. En outre, la t\u00e9l\u00e9vision lin\u00e9aire devrait conna\u00eetre un recul.<\/p>\r\n<p>Selon le rapport, la r\u00e9alit\u00e9 virtuelle (VR) et l'intelligence artificielle (AR) atteindront en 2023 la plus forte augmentation, avec une hausse de 36,4 % \u00e0 161 millions de francs. Les auteurs pr\u00e9voient \u00e9galement une nette augmentation pour les ann\u00e9es \u00e0 venir. D'ici 2028, le chiffre d'affaires va presque doubler, indique Bogdan Sutter, Director Strategy et Digital Change Expert chez PwC Suisse, cit\u00e9 dans le communiqu\u00e9. <em>(SDA\/swi)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Le secteur suisse des m\u00e9dias et du divertissement cro\u00eet \u00e0 un rythme peu soutenu. Au total, les chiffres d'affaires ont encore augment\u00e9 de 1,7% en 2023 pour atteindre 21,4 milliards de francs. L'ann\u00e9e pr\u00e9c\u00e9dente, la hausse \u00e9tait encore de 3,6%. Selon Expert:innen, la croissance devrait continuer \u00e0 ralentir \u00e0 l'avenir.<\/p>","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swiss Entertainment Media Outlook 2028","_yoast_wpseo_metadesc":"PwC: Medienmarkt in der Schweiz w\u00e4chst bis 2028 nur um 1,1 % j\u00e4hrlich, VR und AR verzeichnen jedoch starke Zunahme.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,1966,459],"class_list":["post-29935","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-pwc","tag-studie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Schweizer Medien- und Unterhaltungsbranche w\u00e4chst langsamer - Organisator<\/title>\n<meta name=\"description\" content=\"PwC: Medienmarkt in der Schweiz w\u00e4chst bis 2028 nur um 1,1 % j\u00e4hrlich, VR und AR verzeichnen jedoch starke Zunahme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/fr\/marketing\/2024-09-19\/schweizer-medien-und-unterhaltungsbranche-waechst-langsamer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schweizer Medien- und Unterhaltungsbranche w\u00e4chst langsamer - 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